Infotools

Harmoni by Infotools is a fit-for-purpose market research investigation & reporting plaftorm that helps global insights teams understand consumers & their world

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As more teams use AI to explore research, static reports are showing their limits. PDFs and slide decks weren't built for asking new questions months later.

A timely read from Horst Feldhaeuser in Quirk's:
https://t.co/AmX4enfgFV

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Complex B2B buying behavior is difficult to untangle in spreadsheets.

See how Georgia-Pacific used Harmoni and ChatHarmoni to explore respondent-level data, answer leadership questions and save an estimated two weeks on analysis.

https://t.co/BI801nZfvC

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Research teams are asking a practical question: how do you make years of survey data easier to search, compare and reuse?

That's one of the ideas behind Harmoni 3 and ChatHarmoni.

If you missed the launch, here's what's new: https://t.co/joSOUcZZQ6

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Many organizations are finding that AI is only as useful as the #mrx it can actually access.
Years of reports and disconnected datasets make it difficult to reuse past work or answer new business questions quickly. See our article in Research Live:
https://t.co/9ZMh23eh4G

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Visitor numbers are still recovering across the museum sector. That's why it's more important than ever to turn visitor research into insights that improve exhibitions, experiences and strategic decisions. See how Harmoni supports museums: https://t.co/MwTGV7JnV6

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Consumer expectations around beverages continue to evolve. On our blog, Andrea Mitlag shares 10 tips to help alcohol brands navigate category expansion, drawing on the role of #mrx, continuous innovation and consumer #insights in making better decisions. https://t.co/8qzuQ139sa

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Brand trackers, CX research, segmentation studies and ad hoc projects all add to an organization's research library. As those programs grow, connecting data across suppliers, formats and studies becomes part of the analytical process.

Read our blog: https://t.co/WBAhVIUtjp

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#mrx software has become a much bigger decision than it used to be. From AI analysis to dashboards, survey platforms & enterprise #insight hubs, there are many options. We compared eight leading platforms here to help you make a more informed choice. https://t.co/CgNyft6ZT7

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Brand trackers, concept tests, shopper research and innovation studies all generate data that stakeholders want to revisit, compare and explore.
Our FMCG guide looks at the software considerations facing today's insights teams.
Download: https://t.co/ucSDw4k6Eq

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Missed our "Inside the Insights Engine" series? We cover topics like keeping research data usable over time, reducing repetitive analysis, making reporting accessible, using AI in workflows & harmonizing research from multiple sources. Read on our blog: https://t.co/yndYqvaFNS

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The biggest sporting events create some of the year's most visible marketing moments.
As Keri Vermaak writes in a recent article, "Research creates value only when it informs a decision. Until then, it remains potential."

https://t.co/VLu5XlHlBH

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Read how Silver Fern Farms transformed foundational research into an insights ecosystem that now supports decision-making across the business. https://t.co/LuAarhwM38

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Research programs generate valuable learning year after year. But how do organizations preserve that knowledge, connect it across teams and make it easier to use over time? Keri Vermaak explores just this in her latest article for Research World. Read it: https://t.co/bd3Bxujf6D

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"The role is still to understand people, represent their experiences accurately & ensure that those perspectives inform decisions." Infotools' Andrea Mitlag writes for @QuirksMR about why #mrx fundamentals matter more than ever in an AI-driven world. https://t.co/0Z02dwOjU0

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.@nztamain uses Harmoni to bring together data from multiple research partners & tracking programs in a single place, moving more quickly from reporting to understanding & surpporting transport experiences, safety, services & long-term strategy. https://t.co/4hVlhh10Fe

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In his recent @QuirksMR article, Horst Feldhaeuser argues that as research methods adapt to the speed of the industry, reporting styles must evolve as well - and leave behind static reports in today's fast pace research cycle.
Read more:
https://t.co/dy3Qg1EwyS #mrx #insights

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Where does #AI really save time for #insights work? Most obviously for tasks that require scale, repetition and pattern detection, however where AI delivers reak value is when it strengthens how insight teams already work.
https://t.co/1OcOZ7WObI #mrx

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Tourism season is approaching fast. Harmoni helps tourism & hospitality teams uncover visitor trends, audience differences and meaningful patterns faster. Built for tourism associations, hotels, airlines, major events & more.
#Insights #MRX Buyers guide: https://t.co/RAGfuJ6P8T

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A leading New Zealand financial institution is using Infotools Harmoni to speed up #mrx analysis, simplify reporting workflows & manage growing #insights demands across a multi-supplier research program. See how the team improved efficiency & confidence:
https://t.co/yT5QBVQYHs

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“AI is not the strategy. Strategic thinking is.” In her new article for @Greenbook, Infotools' Tatiana Urrea explores what it actually takes to turn generative AI into meaningful business impact inside insights teams. https://t.co/W82jT9n37N