@IAmTomSchwab says your priority should be reaching #Superconsumers.
Those who are most likely to: Need what you offer, engage with your message, & become clients, advocates, and referrers.
Bigger audienceโ better results.
100,000 listeners means nothing if the wrong people are listening.
Interview Valet's Senior Client Success Strategist Chloe Williamson explains why audience relevance wins on Business As UNusual: https://t.co/SkyTABDMAi
#AudienceRetention#BrandStrategy
Planning a fall #booklaunch? You need to start your #virtualbooktour NOW.
Mean time from podcast introduction to recording to your interview going live is 87 days.
Assuming you've found targeted podcasts whose audience wants to hear from you & made it past their spam folder.
Most marketers are still fighting for attention on crowded feeds. Meanwhile, 130 million Americans listened to a podcast this week.
Your ideal client is listening to podcasts. Are you getting heard or adding to the noise?
#InfiniteDial2026#PodcastData#AuthorityMarketing
@IAmTomSchwab says podcast guesting works, but it's a marathon, not a sprint.
Month 1โ2: Record interviews
3โ4: Episodes start to go live
4โ6: Momentum builds
Guests should commit to at least six months to build momentum. It's not a quick win. Itโs a compounding strategy.
10+ years has taught us #podcastguests don't need a bigger audience. They need access to the right one. This is where most #thoughtleaders get it wrong.
The new minibook from @iamtomschwab defines how one well-placed conversation outperforms a hundred broadcasts.