Isentia

Asia Pacific’s leading media intelligence and insights business. We discover and share valuable insights from news and social media to drive smarter decisions.

[Isentia @isentia]

LLMs are answering questions about your organisation right now. What are they saying? And which sources are shaping those answers?

Introducing AI view, the AI Visibility tool designed specifically for PR & Comms.

https://t.co/ZEnWQ6BioC

[Isentia @isentia]

A brilliant day at The New Rules of Earned Credibility in Sydney 👏

Key takeaways from the panel:
🔹 Your reputation now includes how AI sees you
🔹 Audit your site for "zero-click" search
🔹 Disclose AI use, keep a human voice

Watch full recording: https://t.co/W1FUdGcjLo

[Isentia @isentia]

Great turnout at our event on "Predicting crisis through social media benchmarks". Patrick Nathan, CDA spoke on trust as a governance resource, and Prashant Saxena walked through Isentia's sentiment and trust benchmarks using Lumina.

Reach out if you'd like to learn more.

[Isentia @isentia]

When someone asks LLMs about your industry, does your brand show up?

🔹 Earn visibility with AI, not just human audiences
🔹 Original content wins and generic content gets buried
🔹 Monitor your AI reputation, not just media coverage

Read blog here: https://t.co/MFiKcNiszK

[Isentia @isentia]

In our latest analysis on the Australian Federal Budget 2026, we utilised Lumina AI to identify key storylines and drivers that will shape the conversation.

✍ Property tax reform
📰 Policy reversals
📈 Market reaction (and anticipation)

https://t.co/lvRMo7WhWc

[Isentia @isentia]

The 2026 Federal Budget is here, focusing on structural reform over quick fixes. 🇦🇺

📈 Winners: First-home buyers & Defence
📉 Losers: Property investors & NDIS participants

Read Isentia's exclusive sector-by-sector analysis here: https://t.co/tJTSjapIsA

[Isentia @isentia]

Some key takeaways from Ngaire's session at the Corporate Affairs Summit yesterday:

💡Audiences use AI to confirm, not just discover
👍Peers are the verifiers of AI outputs
📱Content that's verified supports engagement

Thanks to everyone who joined us!

[Isentia @isentia]

Brilliant to have so many interesting conversations at the Corporate Affairs Summit today, with top leaders from the communications and corporate affairs sectors. 🏆

We loved meeting so many of you at our booth — if we didn't get the chance to connect, do reach out.

[Isentia @isentia]

Ngaire Crawford, our Head of Research & Insights for ANZ, is on stage at the Corporate Affairs Summit in Sydney as she shares some important truths about how AI is changing the way audiences engage with communications. 🚀

Come chat with us at our booth if you're here! 🏃‍♀️

[Isentia @isentia]

We are at the Corporate Affairs Summit in Sydney today! 🥳

Ngaire Crawford, Head of Insights for Isentia in ANZ will expand on how data around AI and claimed behaviour is challenging because it's new and not understood.

To chat more, come join us at our booth! 🤝

[Isentia @isentia]

In our latest webinar on how comms leaders are adapting to the AI shift, Catherine Arrow expands on not getting stuck in the weeds of tactical implementation, because if you do, you will be automated. — @Caanz

🔗Watch the full recording: https://t.co/0gXtSDfm7J

[Isentia @isentia]

Housing continues to grip Australia.

Using Lumina's AI tools, we analysed the key figures, organisations and narratives shaping the conversation — and why PR & Comms leaders need to pay attention.

🔗https://t.co/MJpDF5MVVA

[Isentia @isentia]

AI is shaping how organisations are perceived and comms leaders are at the centre of that shift.

Join our webinar where our panelists discuss how comms teams are adapting to AI's growing influence on reputation, risk and strategy.

Register here: https://t.co/toR6Bp49hF

[Isentia @isentia]

Gartner's 2026 comms predictions are already playing out. We break down what they mean for PR, earned media, and content strategy in the age of LLMs — and how to stay ahead.

🔗Read blog here: https://t.co/0zKBZ5UeRt

[Isentia @isentia]

AI is already shaping your organisation's reputation. Are you managing it — or reacting to it?

Join Isentia's Prashant Saxena and Ngaire Crawford on 28 April to explore how comms leaders are adapting in real time.

🔗Register here: https://t.co/bFNDIpL3mF

[Isentia @isentia]

Prashant Saxena suggests that brands should move beyond one-off AI queries and embrace a "Council of AI Stakeholders." By auditing the brand across multiple models, one can pressure-test messaging and separate fact from fiction.

🔗Watch here: https://t.co/bSZuIG5ga6

[Isentia @isentia]

Dr. Nici Sweaney (@AIHerWay) calls AI the "Play-Doh" of the human brain. Nici highlights that ethical AI must be built from within—aligning with company culture before setting parameters.

Watch here: https://t.co/RiPJ6DleJo

[Isentia @isentia]

At our recent webinar, Lisa Main (Director, Main Bureau) shares that while AI scales at light speed, our human ability to keep up is lagging. The gap between AI evolution and human processing is widening.

Watch here: https://t.co/kLc4GNwcfN

[Isentia @isentia]

AI is changing how we manage reputation, from sentiment analysis to controlling the narrative.

But how does one maintain human credibility? 🧵

Join our panel of experts on 4 March to discuss "AI as the new stakeholder in comms."

🔗Register here: https://t.co/0dek0AFcAQ

[Isentia @isentia]

Yesterday at the @UniAus Solutions Summit in Canberra, we dived into the AUS higher ed.

Our latest research unpacks:
💰 Governance & budget deficits
🖥️ AI, deepfakes & assessment redesign
🌐 Policy safety for SEA students

Read the full reports: https://t.co/XvqlOAMTYD