⚡ If it janks, it tanks
Loads slow? Layout jumps? Tiny type? Bye.
Mobile hero wraps to 7 lines and the CTA hides under a cookie wall? That’s a self‑own.
🧭 One page, one job
Pick a primary action and shove everything behind it.
Four CTAs = no CTA. Decide: book, buy, or bounce.
🎯 Say what it is. Now.
If I need a scroll, a decoder ring, or your brand manifesto, it sucks.
🧾 Show real proof or don’t bother
Logos people know. Outcomes with numbers. A human with a name.
If your best line is “Trusted by industry leaders,” enjoy the bounce.
Did you catch my recent short film, One Step Further? 👀
🗺️ After seven years since my last solo adventure in Berlin, I decided to once again embrace the allure of the open road and solitude.
https://t.co/fnyB5YxQpe
When was the last time you went on a solo adventure?
For me, it was 2016... seven years ago 👀
At least it was until this weekend.
I'm also working on a short film of the trip which is quite different to usual - a lot more personal. I can't wait to finish the edit.
@patagonia@REI@thenorthface@cotopaxi 💡 Ready to create a sustainable content marketing strategy for your outdoor brand? Let's work together to drive growth & make a difference for our planet! 🌱🌍 #SustainableMarketing
📩 Drop me a DM