Josh Brewer

@jbrewer.bsky.social — Designer/Founder/Advisor. Co-founder @goabstract. Founder @madebyhabitat, Principal Designer @Twitter, Co-creator @52weeksofux

[Josh Brewer @jbrewer]

I am so pumped for the Flow team and what they have built. I've been fortunate to see this team execute over the last couple years and build something truly amazing that is transforming some of the worlds leading physical engineering companies workflows. 🙌@parisingh

[Pari Singh @parisingh]

Agents have reached hardware.

We are launching Flow v3, the Agentic Platform for Physical Engineering.

We've spent over a year building it in secret, alongside the best hardware companies and AI research labs.

An agent can now do real engineering work: change a requirement, push the update into your CAD and simulation tools, and flag every test that needs to rerun. Iterations/learning cycles that took months are being reduced to days.

Agents are the biggest shift in how we engineer hardware since CAD.

The core innovation for the CAD era was the parametric model.
The core innovation for the Agentic Era is Flow's Systems Graph.

The systems graph is a living model of every requirement, design model, test, analysis and every connection between them. It gives every agent the full context of the system, so every change stays consistent across the whole design.

Engineers and agents work side by side on the same system. Engineers get to focus on architecture - the decisions that matter -while thousands of agents churn through rewriting reports, rerunning analysis and simulation, and triggering tests.

Reusable rockets, self-driving cars, small modular reactors, robots that make decisions, the most complex machines ever built, are defined by millions of interconnected requirements, far beyond what any human team can keep aligned on its own.

Rivian, Joby, Astranis, Skydio, Radiant, and the most ambitious hardware programs already build on Flow.
More on the launch in the comments.

@buildonfloweng

[Josh Brewer @jbrewer]

@MengTo Thanks for the quick reply! Totally missed the "set to public by default" and the "hide" icon interaction was not clear if it was hiding it for others or hiding it from my list of displayed generations FWIW

[Josh Brewer @jbrewer]

This is huge. Don't sleep on what this team is building.

[Shane Mac @ShaneMac]

Of course agents will talk to APIs.

But I think the bigger opportunity is to unlock specific knowledge by simply being able to talk to each other.

Secure communication is a critical piece of the agentic stack.

[Marc Hemeon @hemeon]

I'm back with a new pocket guide - 10 principles for better design critique.

I've sat in hundreds of design crits over 30+ years as a designer. These are tried and true.

Hemeon’s Pocket Guide to Design Critique

01 / Same Team, Same Goal
Critique is not a courtroom. It’s a shared effort to make the work better. The enemy is unclear thinking, weak craft, and lazy solutions. If it feels like combat, the culture is broken.

02 / Safety Is the Container
People don’t risk honesty when they feel exposed. They perform. They defend. They shrink. Strong critique only happens inside trust. Tend the room before you touch the work.

03 / Honesty Without Harm
Truth matters. So does delivery. Say the real thing, cleanly. You can be direct without being destructive. If people leave wounded instead of clearer, the moment failed.

04 / Critique the Artifact, Not the Human
The work is not the person. The draft is not the designer. Speak to flows, clarity, and decisions. The moment feedback touches identity, growth stops.

05 / Don’t Break the Good, While Fixing the Bad.
You can’t improve what you don’t yet understand. Naming strengths is not politeness. It’s precision. It tells the designer what to protect while they evolve.

06 / Taste Without Reason Is Noise
“I don’t like it” is not critique. It’s mood. Real feedback anchors to users, goals, systems, constraints, or craft. If you can’t explain why, it’s preference.

07 / Turn Reactions Into Direction
“Confusing” is a feeling, not feedback. Do the extra work. Translate reactions into requests. Direction moves the work forward. Vibes do not.

08 / Context Comes Before Solutions
If you don’t understand the intent, you’re solving the wrong problem. Ask first. What’s the goal? What’s fixed? What’s fragile? Critique without context is theater.

09 / All Notes Are not Equal.
A bug demands attention. A preference does not. When you label feedback clearly, the team can prioritize without emotional confusion.

10 / Many Voices, One Owner
Choose a clear owner. 
Without ownership, critique becomes endless discussion.

Thank you for reading. Drop a comment on the best tips you have for running a design crit. Would love to hear your ideas!

[Karri Saarinen @karrisaarinen]

https://t.co/KODwT4eDqF

[Josh Brewer @jbrewer]

Pretty impressed with how fast Cursor is shipping. This is a huge step forward for designers https://t.co/F3w9NbswJs

[Josh Brewer @jbrewer]

@lauradang0 Where is the evidence to back this up? Curious how you came to this concussion.

[Santiago @svpino]

This is the craziest model you'll see this week!

This model powers Figma. It's also behind Wayfair and a bunch of major e-commerce retailers.

This model is a PIXEL-PERFECT image editing model.

Literally, "pixel perfect".

The model is capable of modifying one image while keeping everything else untouched.

It's a model designed, developed, and deployed by the research team at Jasper.

This beats OpenAI models, Nano Banana, and every single general image model I've seen so far. It's up to 100x less expensive to run, and up to 10X faster.

I recorded a quick video to show you how impressive this is.

There's a ton of research behind this model. I'm adding two links below so you can read about how this model works, specifically about "Latent Bridge Matching" and "Flash Diffusion".

[Josh Brewer @jbrewer]

Brand Transformation of the Year!!! I couldn't be more proud of the team @heyjasperai 🙌

[Webflow @webflow]

The 2025 Webflow Awards winners are here — and this year, YOU helped influence who took home the honors 🏆

From unforgettable digital experiences to visionary creators and partners — the winners of the 2025 Webflow Awards represent the very best of what’s possible with Webflow.

Congratulations to our winners:

👥 Community:
Community Educator: Timothy Ricks
Community Creator of the Year: @iljavaneck
Developer of the Year: @TheNkennaAmadi
Global Leader of the Year: @carlsepulve
Community MVP: @sebasbimbi

🤝 Customer:
Website Experience of the Year: https://t.co/MTKUn5E0bU (with Webflow Partner, @flowninjastudio)
Brand Transformation of the Year: @heyjasperai (In partnership with Webflow Partner, @itsoffbrand)
Technical Achievement of the Year: Porsche, with Webflow Partners, C3 (Webflow) and @EdgarAllanCo (WES)
All Star: @Typeform (in partnership with Webflow Partner, MakeBuild)
AI Achievement of the Year: @mondaydotcom
Best Animated Experience: @Dropbox Brand Site

📊 Partner:
Agency of the Year: @parallax
Enterprise Partner of the Year: @bx__studio
Professional Partner of the Year: Kvalifik
Top New Partner of the Year: @ironhorseio
Tech Partner of the Year: @lokalise

Learn more about the winners here: https://t.co/KfkOVsjXwR

[Josh Brewer @jbrewer]

@hemeon Agree to disagree. Massive issues with accessibility and legibility. Some cool details but overall, feels like they missed the most important job: make it easy to read and interact with.

[Josh Brewer @jbrewer]

@LukesBeard @NotionHQ Holler!

[Josh Brewer @jbrewer]

@krea_ai 👋

[Josh Brewer @jbrewer]

@developedbytoby Congrats on all the hard work. Love the approach and esp the "rules" - nicely done!

[Josh Brewer @jbrewer]

@ptr So much love and respect for you. Thank you for sharing ❤️

[Josh Brewer @jbrewer]

@acroll @lennysan @EnjoyTheWork @jlowenhar A little biased ;) And a still a big +1.

[Kpaxs @Kpaxs]

Simple, but genius: the Assist Rule.

[Josh Brewer @jbrewer]

• Making things and exploring different ideas can lead to personal and professional growth

Listen to the full episode:
• YouTube https://t.co/mLaAhtEteF
• Spotify https://t.co/b4Oqfj7Upu
• Apple https://t.co/q6wLWXHIOL

[Josh Brewer @jbrewer]

I had a great time talking about the winding path of my career with @chrisabad for his new podcast https://t.co/mSJLCTbNGe. Chris is a great host and we covered a lot of ground.

Some key takeaways...

[Josh Brewer @jbrewer]

• Developing business acumen is valuable 4 designers 2 understand the broader context of their work
• Financial literacy is important for designers to navigate the business side of their work
• Being true to oneself & embracing unique perspectives can bring value to any role