Josh Haynam

Co-Founder at Interact, bootstrapped to $3.3M

[Josh Haynam @jhaynam]

Today, the business is massively more efficient than before. Profitability continues to grow, top-line continues to grow, and the opportunity ahead is much greater than before we went through the slump.

[Josh Haynam @jhaynam]

7 years into building our business, growth stopped. It didn’t start again for 1,460 days. Today we're back to growing at all-time high rates. Here’s how we got out of the slump.

[Josh Haynam @jhaynam]

What happened? Honestly, we just stayed in the game long enough for things to swing back in our direction. And as we waited for those difficult 4 years, we continued to improve the product, improve how we help customers, improve how we operate as a team.

[Josh Haynam @jhaynam]

That’s it. All you’re doing is having ChatGPT write your website headline in the same way it would recommend you to people inside of a chat experience. It worked for us, +23% signups overnight.

[Josh Haynam @jhaynam]

I was focused on what would appeal to a customer who wanted to be sold on value. As humans, our biases get in the way of appealing to as many people as possible who are ideal fit customers.

[Josh Haynam @jhaynam]

3. From there we refined it to match how we like to communicate. We modified ours to swap out a couple of words and shorten it even more from the ChatGPT output.

[Josh Haynam @jhaynam]

But ChatGPT looked at that and decided it wasn’t clear. So it rewrote the headline as “Make Quizzes that Convert”

ChatGPT was looking at what’s going to appeal to the most people the most amount of time.

[Josh Haynam @jhaynam]

ChatGPT rewrote our website and signups increased by 32%. Over a year that’s worth $705,000 to us. I’m now convinced AI should write all sales page copy, here’s why.

[Josh Haynam @jhaynam]

AI is better at highlighting your competitive advantage than you are. I’ve been writing web copy for Interact for 14 years, and cannot get anywhere close to what AI can do.

Our previous headline focused on the solution Interact can offer “Connect with your customers at scale”

[Josh Haynam @jhaynam]

@thepatwalls Thanks for the feature @thepatwalls let me know if you ever want to do an interview! Also our site definitely looks different now that's a screenshot from 2013 😂