Allie Mack

Brunswick Tech | Formerly Deel, Reddit, OpenSea, Cameo, GrubHub

[Anish Acharya @illscience]

Deel has grown from a cold start to over $800M of revenue in just five years.

But how exactly did they do it? While they may look like a typical Silicon Valley story the truth is that @Bouazizalex and @shuooo have defied many SV conventions in their approach including M&A, no "wedge", and enormous investments in internal tooling/automations.

@justin_kahl and I spoke to leaders across @Deel's business to unpack the tactics and cultural tenets fueling the company, five powerful insights are covered below.

Five powerful principles that we cover in depth 👇
- Vertically integrated product stack
- Infinite product wedges
- Strategic M&A early, and as a core accelerator
- Automations
- "Deel speed"

[Ryan Hoover @rrhoover]

Deel:
• $800M run rate
• 70% YoY growth
• 2 years of profitability

Nbd.

[Alex Bouaziz @Bouazizalex]

🚀 Big news! Excited to welcome @generalcatalyst as an anchor investor in @Deel as we celebrate hitting an $800M run rate! 🌟

In GC we see a partner who shares our vision: Make global work simple, help more people get hired & businesses grow faster 🌍 @htaneja @jcfurstenberg

[Shuooo Wang @shuooo]

I still remember when @Bouazizalex and I closed our biggest client—$800 ARR—six years ago during @ycombinator We were super excited; it was our second paid client, with exponential growth from the first 😉

Today, six years later, we’ve hit $800M USD in run rate. Announcing this milestone with 1,200+ sales reps from 100 countries in Spain feels surreal.

Seeing companies of all sizes confidently build, pay, and manage global teams on our platform is incredibly rewarding.
Huge thanks to our amazing team, customers, and partners who made this possible! 🚀🌍

[Alex Bouaziz @Bouazizalex]

2024 was 🤯 @deel

🌎We're now the largest global, fully remote company in the world – with 4,500 team members in 104 countries
💰We sent $11+ billion to workers in 100+ currencies
🔨We shipped 1,100+ products updates

Thanks to our team and amazing customers - Let's go 2025!

[Allie Mack @JaggerMack]

@pitdesi @amit_ajwani @zmwang Laundromat is it

[Allie Mack @JaggerMack]

@thomasgermain Bring back StumbleUpon 🙏🏼

[Allie Mack @JaggerMack]

@sidesofsingles Dunstin checks in

[Alex Bouaziz @Bouazizalex]

🎉 @Deel turns 5️⃣years old today! 🥳

If you told Shuo & me five years ago that we'd be running a company of 3,500 across 100+ countries, helping more than 40k businesses worldwide—we wouldn’t have believed you. I don’t think my mom would have even believed it.

[Alex Bouaziz @Bouazizalex]

🎉 Deel is acquiring @PaySpace!

It’s a big deel, a significant infra investment. Means we can run native payroll in 50+ countries (!!) & supercharge + simplify global payroll for businesses. We also hit $500m ARR 🙏to our teams. https://t.co/8E4zFf3OuS

[Allie Mack @JaggerMack]

@ScottNover Who is doing this

[Paige Moskowitz @paigemoskowitz]

my roommate and I have started texting each other like democratic fundraising messaging

[Historic Vids @historyinmemes]

Is this your first time ever seeing the original video of this legendary meme?

[Allie Mack @JaggerMack]

@emo_eth @0xAlexander Lol Ron Howard

[Allie Mack @JaggerMack]

@markoiskander @AnnieFauv @lialankford @0xAlexander @opensea @_vickygong @mkogan17 @markoiskander out here sending messages letter by letter

[Allie Mack @JaggerMack]

@lialankford @opensea @markoiskander @AnnieFauv @_vickygong @mkogan17 🔥 patrol

[OpenSea @opensea]

TRANSMISSION DETECTED.

NBA Star and @PUMAHoops athlete @MELOD1P, and NFT Collectible Project @GutterCatGang are teaming up to launch a limited-edition Hoops NFT – MB.03 ‘GutterMelo’. Dropping exclusively on @opensea on 6/29.

Here's everything you need to know. 🧵

[Allie Mack @JaggerMack]

@pridesai Controversial

[Decrypt @DecryptMedia]

"It's a way to take ownership of our community... it's about belonging to something."

Musician @RAC speaks with Decrypt about his new CULT Pass created with @hifilabs—a dynamic NFT pass that changes and evolves, for his biggest Web3 supporters. https://t.co/H5QLUQAPrl