My life is all about data. Founder, president and CEO of @MarketingMojo. Author of Data-First Marketing: How to Compete and Win in the Age of Analytics.
Data. It's important. And if you feed your ad platforms bad data, you're going to get stinky results.
My latest article for @sengineland is live.
https://t.co/3bJFZhtvAU
And if you just don't want to even face doing this (I understand!), you can just book me to do the job for you. I'm taking archive project orders through June 15.! You can read about the service offering and book a project here: https://t.co/HC8OjqGeQK
I'm also hosting a 1-hour, FREE webinar on Monday, June 3 at noon ET walking you through the options to archive your data. You can register here: https://t.co/7E1Z1tWzUx
Have you archived your Google Universal Analytics data yet? Google will be deleting this historical data on July 1, 2024.
My latest article for Search Engine Land lays out how to archive your historical data. https://t.co/iDLQWesh66
Are you missing the Annotations feature from Universal Google Analytics with GA4? In this week's Analytics Acumen blog post, I share three alternatives to help your organization bring back shared annotations. https://t.co/3x5OxGxKD7
I'm excited to announce the launch of my new blog today: Analytics Acumen!
First post: Don't forget to remove your old Universal Analytics tags from Google Tag Manager now that you've upgraded to GA4. https://t.co/EXRkOs1qlb
How's your GA4 migration going? Will you be ready by July 1? If you need a little help, I'm offering both GA4 audits (https://t.co/6O7Aikuhhz) and GA4 full implementation (https://t.co/SZSlU26fws).
A heart-wrenching and massively important article by @LisaDMyers on the role COVID may have played in her 11 y/o daughter contracting an autoimmune condition called PANS/PANDAS. A must-read for all parents if your child has had COVID. https://t.co/yneO0LYdou PLZ RT