Jen Boes

[FORTUNE @FortuneMagazine]

Michael Boes will serve as Steak 'n Shake's first “Chief MAHA Officer,” a new executive post focused on “nutritional integrity, ingredient transparency, and the healthiness” of its products. https://t.co/ifJmvbYvVe

[Steak 'n Shake @SteaknShake]

Steak n Shake announces the hiring of its first Chief MAHA Officer.

Michael Boes joins SnS in this new executive role, dedicated to advancing nutritional integrity, ingredient transparency, and the healthiness of our products.

The move marks a major step in the Company’s efforts to restore the original spirit of American fast food: food that is simple, real, and delicious.

“Customers should never have to choose between taste and health,” Boes says. “When restaurants commit to both, they serve better food and they build lasting trust.”

Steak n Shake believes that burgers, fries, and shakes should be made from real ingredients families know and love.

[Calley Means @calleymeans]

So proud of Michael Boes. He is the new Chief MAHA officer at Steak N’ Shake + reports sales went up 10% when they switched to REAL FOOD.

Michael drove the Food Pyramid, and now he’s leading the charge to make these principles a reality. Other companies should follow!

[America's Newsroom @AmericaNewsroom]

🍔MAHA ON THE MENU: @SteaknShake Chief MAHA officer Michael Boes talks about his brand-new initiative to create healthier food & use more transparent ingredients.