Jeremy Schumann

Just here for the 🔥 Hot Takes | 🌎 Trotter | ⚡ Brand & Product Marketer: @Google AI ✨ | Past: @Instagram @Amazon @Nike @Airbnb |

[Jeremy Schumann @jeremyschumann]

Why do I work in Strategy?

Because it's intoxicating.

In what other field do you get study people for a living, help make things, help shape culture, and most importantly constantly unearth insights that change the way you view people, categories, culture, and yourself?

[9to5Google @9to5Google]

Google One might be my most valuable tech subscription – thanks and no thanks to AI https://t.co/SSFusW0umL by @nexusben

[Jeremy Schumann @jeremyschumann]

Wedding license ✅
Off to Europe to lock it in 🔒✈️

[Jeremy Schumann @jeremyschumann]

Who are your favorite Freelance agency Creatives that are the most provocative users of AI?

Looking for some *LA-based freelance Creative teams to partner with on something special within Google.

[Trung Phan @TrungTPhan]

Wow, Air Transat really crushed it with this ad campaign: World Cup ticket prices vs. flight ticket to countries playing. The end lines turning into contrails is a real nice touch.

[Jeremy Schumann @jeremyschumann]

@michaelmiraflor Remember when we almost bought the Declaration of Independence?

That was Peak Web 3 era. I’m still a little heartbroken we got outbid.

[Jeremy Schumann @jeremyschumann]

People are generally hesitant of new technology, until they experience the magic of the tech in the context of their lives.

Today, I’m thrilled to be joining @Google to help people experience just that, as Group Marketing & Creative Lead across AI, Google Photos, and Google Fi.

[Jeremy Schumann @jeremyschumann]

@michaelmiraflor Yeah, exactly this is going all in.

[Jeremy Schumann @jeremyschumann]

Longevity is the new luxury.
Biological age is the birkin.

[Oren John @orenmeetsworld]

Society is rapidly moving from cultural capital to biological capital

As the taste economy becomes a cringe dumpster fire and pronounced luxury goods are a counter-signal, only ourselves remain (until the inevitable... spiritual capital)

[Jeremy Schumann @jeremyschumann]

@michaelmiraflor Shared Sunday, scaries for the #industryhbo finale!

On a… boat?

[Jeremy Schumann @jeremyschumann]

@michaelmiraflor @mirandanover I use it in phases and it definitely helps me put on muscle but when I wanna look lean for something I get off of it for a few days I think the water retention affects people differently

[Michael J. Miraflor @michaelmiraflor]

This will be an entry point for a lot of 15 year olds to get into Vineyard Vines this holiday season, though. Planting the seeds early.

“Cost per 6 7 lead”

[Jeremy Schumann @jeremyschumann]

@michaelmiraflor Airbnb makes so much sense as it’s almost like adding messaging to your wine tour group, etc.

I’ve met some incredible people doing travel experiences. I’ve also met some weirdos so I like the feature that you can allow people to message you or not.

[Jeremy Schumann @jeremyschumann]

Whomever came up with the @duolingo streak was absolutely brilliant in gamifying my language learning.

My only build is this screenshot needs to have some branding/their logo so people know what I’m talking about when I flex it.

Ex: Snkrs got em screen shot, Spotify stories

[Jeremy Schumann @jeremyschumann]

AI is Cheap.
Your Audience's Trust is Expensive.

The future of businesses and brands is
how do you elegantly balance both.

[Jeremy Schumann @jeremyschumann]

@LindzeeeLee @michaelmiraflor Seconding this. I catch up more on @michaelmiraflor tweets directly on your profile, than scrolling my feed these days.

[Jeremy Schumann @jeremyschumann]

The Playbook:
1️⃣ Small, elite, hilarious team.

2️⃣ Cut all unnecessary cooks out of the creative process.

3️⃣ Make content that actually competes in the feed.

4️⃣ Hit publish: With the goal of breaking the feed every week. 🤘💀

[Jeremy Schumann @jeremyschumann]

I visited Liquid Death HQ last week to learn the black magic behind their virality.🔮💀

Here are the 🔥 takes behind their process from their VP of Marketing. 🤘

1. “You’re only as good as your final decision maker.”

[Jeremy Schumann @jeremyschumann]

5. "Our biggest risk? Being ignored. Even our legal team has the mandate to get as creative as possible."