Greater Phoenix Workforce Conference - while it’s the hottest day of the year, it’s great to be here sharing successes and opportunity in the growing AZ economy
This is an email I sent earlier today to all employees at Coinbase:
Team,
Today I’ve made the difficult decision to reduce the size of Coinbase by ~14%. I want to walk you through why we're doing this now, what it means for those affected, and how this positions us for the future.
Why now
Two forces are converging at the same time. We need to be front footed to respond to both.
First, the market. Coinbase is well-capitalized, has diversified revenue streams, and is well-positioned to weather any storm. Crypto is also on the verge of the next wave of adoption, with stablecoins, prediction markets, tokenization, and more taking off. However, our business is still volatile from quarter to quarter. While we've managed through that cyclicality many times before and come out stronger on the other side, we’re currently in a down market and need to adjust our cost structure now so that we emerge from this period leaner, faster, and more efficient for our next phase of growth.
Second, AI is changing how we work. Over the past year, I’ve watched engineers use AI to ship in days what used to take a team weeks. Non-technical teams are now shipping production code and many of our workflows are being automated. The pace of what's possible with a small, focused team has changed dramatically, and it's accelerating every day.
All of this has led us to an inflection point, not just for Coinbase, but for every company. The biggest risk now is not taking action. We are adjusting early and deliberately to rebuild Coinbase to be lean, fast, and AI-native. We need to return to the speed and focus of our startup founding, with AI at our core.
What this means
To get there, we are not just reducing headcount and cutting costs, we’re fundamentally changing how we operate: rebuilding Coinbase as an intelligence, with humans around the edge aligning it. What does this mean in practice?
- Fewer layers, faster decisions: We are flattening our org structure to 5 layers max below CEO/COO. Layers slow things down and create coordination tax. The future is small, high context teams that can move quickly. Leaders will own much more, with as many as 15+ direct reports. Fewer layers also means a leaner cost structure that is built to perform through all market cycles.
- No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams.
- AI-native pods: We’ll be concentrating around AI-native talent who can manage fleets of agents to drive outsized impact. We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role.
In short: AI is bringing a profound shift in how companies operate, and we’re reshaping Coinbase to lead in this new era. This is a new way of working, and we need to leverage AI across every facet of our jobs.
To those who are affected
I know there are real people behind these decisions — talented colleagues who have poured themselves into this company and our mission. To those of you who will be leaving: thank you. You’ve helped build Coinbase into what it is today, and I am sincerely grateful for everything you've done.
All impacted team members will receive an email to their personal account in the next hour with more information, and an invitation to meet with an HRBP and a senior leader in your organization. Coinbase system access has been removed today. I know this feels sudden and harsh, but it is the only responsible choice given our duty to protect customer information.
To those affected, we will be providing a comprehensive package to support you through this transition. US employees will receive a minimum of 16 weeks base pay (plus 2 weeks per year worked), their next equity vest, and 6 months of COBRA. Employees on a work visa will get extra transition support. Those outside of the US will receive similar support, based on local factors and subject to any consultation requirements.
Coinbase prides itself on talent density. Our employees are among the most talented people in the world, and I have no doubt that your skills and experience will be highly sought after as you pursue your next chapters.
How we move forward
To the team that is staying, I know this is a difficult day. We’re saying goodbye to colleagues and friends you've been in the trenches with. But here’s what I want you to know as we move forward together:
Over the past 13 years, we have weathered four crypto winters, gone public, and built the most trusted platform in our industry. We’ve made it this far by making hard decisions and by always staying focused on our mission. This time will be no different – nothing has changed about the long term outlook of our company or industry. And most importantly, our mission has never been more important for the world. Increasing economic freedom requires a new financial system, and we’re building it.
The Coinbase that emerges from this will be more capable than ever to achieve our mission.
Brian
Struggling with statistics class? Specifically with the central limit theorem?
Attend a statistics workshop today (March 25) from 1 to 2 p.m. in M-136. We hope to see you there!
@AIFinanceIQ@mcuban The entry-level jobs in traditional careers will absolutely vanish but the questions imho are: will these jobs be replaced by <|=|> people doing more with AI; will the education system be able to shift quick enough to support the shift; how long and painful will the shift be?
Happy Thanksgiving - hope you are enjoying time with friends and family!
"Be thankful for what you have; you'll end up having more. If you concentrate on what you don't have, you will never, ever have enough."
— Oprah Winfrey
Companies are looking to trim their workforce for a while - somewhat as a result of the pandemic when some companies payroll ballooned. Now companies are taking a similar approach as they leverage AI .. will smaller companies do the same? https://t.co/PD8BYl1EhC
Another example of how AI is cutting into jobs, this time in the legal profession. CBInsights reported last week that one Legal AI company is expecting to do 70 times 2024 revenue in 2025, ... So do we still need the same number of lawyers guiding and making decisions with an AI?
Do you want a hug ... maybe not this type? Post- COVID many people were switching roles because they were tired of their roles and the job market was "hopping" ;-) Now, "job hugging" is popular as the opposite where people are making a choice to stay at a job for longer ...
Whether you are talking about AI jobs or Manufacturing jobs or Finance jobs - its about skills - it's ultimately always been about skills! Do you have the skills to do the job and now it's about how do you raise above the noise in order to prove it? https://t.co/gU9blumLdA
Not so good signs of the times: The Consumer Price Index increased an annual 2.9%, up from 2.7% in July, BLS revised job numbers down 911k for the 12 months ending March 2025, graduate hires are down 13% compared to last year. It's official the economy is struggling.
Is Big Bird getting fired? No probably not as while the Sesame Workshop licenses its content to PBS their content is also available on Netflix. However, the layoffs at PBS does continue a worrying trend for jobs, for public media and civil debate. https://t.co/fa9ziKmnJZ
I love technology and I missed this event so I hoping to get to the next one. The evolution of Robot Wars to biped fighting robots akin to Real Steel (2011 movie starring Hugh Jackman) are here. Maybe the bleeding edge of new humanoid consumer robots ... https://t.co/dRm7TGBeKq
I have heard complaints from employers and job seekers about the state of the job market that is increasingly being infected by AI tools. This Atlantic article describes the current dilemma in the job market: https://t.co/SERNATJaS2
If you are interested in the future of education, I recommend listening to Kevin Roose and Casey Newton @ Hard Fork who came out with this great episode on the topic: https://t.co/4bVFelPeal, showcasing perspectives from AI Educators, Traditional Educators and Students.
Let me be clear - I want the economy to be robust, for jobs to be plentiful and for everyone to do be doing better. But, that's not happening and if you are in the real economy today, you know that's not true and that people are struggling. #realeconomy https://t.co/mosIm4qO7x