Building the Creator Industry in Africa
🎙️| Podcasting Strategist
→ Podium Global Founder
🎥 | CEO at Africa Podcast Network / Founder @ AMPD Studios
👇 👇
I'm speaking at THE biggest international festival for the business of podcasting🚀
Join me at @PodcastShowLDN on May 20 -21✨Expect big name podcasters, industry giants, 170+ sessions, global brands, networking and much more!
Find out more👇
#PodShowLDN https://t.co/oZb82ov5fP
Africa's creator economy just smashed $4.3B in digital ads this year. Total proof old-school gates are crumbling! From Nollywood YouTubers to SA podcasters, ops are exploding for the bold ones. Quit chasing deals - build your own ecosystem. Hot take: Next billion-dollar story? Starts right in your bedroom studio. #InnovationAfrica #MediaFuture
Stop crying, creators - Ashes of Greed just crushed 4.5M views in 2 weeks on YouTube, indie Nollywood fire on a tiny budget. This IS the creator revolution in Africa—young filmmakers owning the game, no gatekeepers needed. Who's dropping the next viral epic? Let's build this ecosystem! #NollywoodFuture #CreatorAfrica
Guys - Showmax's exit isn't the death of African stories—it's the birth of new shit from creators who are thinking out the box. Young filmmakers, grab your phones! YouTube's ecosystem is primed for microdramas and indie epics that global audiences crave. Legacy media bows out - digital pioneers rise. Who's directing the next hit?
This is a massive and a real opportunity for African creators.
Local audiences want stories that feel culturally close to home. Humour, language, context, references etc
The creators who understand their communities best will build the next generation of African media brands.
And they’ll own the IP!
This is so true. Plenty of creators have already begun to become their own media and production houses. It doesn't just have to end at podcasts. The new media landscape is a fertile frontier for exploration.
This is so true. Plenty of creators have already begun to become their own media and production houses. It doesn't just have to end at podcasts. The new media landscape is a fertile frontier for exploration.
Showmax shutting down leaves a real gap in local storytelling.
But audience behaviour has already moved.
YouTube has quietly become the main TV platform for millions of people.
That creates a HUGE opportunity for African creators building their own shows and owning their IP!
Showmax shutting down tells you everything about where media is going.
Streaming economics are brutal.
Audiences are already living on YouTube.
Creators are building shows with a fraction of TV budgets.
African media is shifting from broadcasters to creators.
Excited to share that we’ve raised $500K to build Jamit.
But the real story started long before that.
I’ve spent years in media and tech watching creators build audiences they didn’t own.
Talented storytellers. Brilliant voices. Amazing stories.
But:
- Revenue has been split unfairly for decades
- Distribution controlled by platforms
- Culture filtered through algorithms
And the biggest problem?
Millions of stories never get told or reach their rightful audiences.
So we built Jamit.
An AI-powered platform where creators can create, publish, monetize, and actually own their narrative.
- No gatekeepers.
- No censorship walls.
- No begging for distribution.
Just your imagination. Your voice, Your story and you will be able to bring it to life today with Jamit.
We are so proud to be backed by @lavavc_ , @CV_Labs , @microtraction , @LiskDAO , @TheBatchery , and angels who believe the future of storytelling is creator-owned.
This is personal to me, as I have spent my whole adulthood building to help creators get their deserved share.
Because the world doesn’t need more content.
It needs more voices and those imaginations brought to life
Let’s bring your story to life.
- Ike
Excited to share that we’ve raised $500K to build Jamit.
But the real story started long before that.
I’ve spent years in media and tech watching creators build audiences they didn’t own.
Talented storytellers. Brilliant voices. Amazing stories.
But:
- Revenue has been split unfairly for decades
- Distribution controlled by platforms
- Culture filtered through algorithms
And the biggest problem?
Millions of stories never get told or reach their rightful audiences.
So we built Jamit.
An AI-powered platform where creators can create, publish, monetize, and actually own their narrative.
- No gatekeepers.
- No censorship walls.
- No begging for distribution.
Just your imagination. Your voice, Your story and you will be able to bring it to life today with Jamit.
We are so proud to be backed by @lavavc_ , @CV_Labs , @microtraction , @LiskDAO , @TheBatchery , and angels who believe the future of storytelling is creator-owned.
This is personal to me, as I have spent my whole adulthood building to help creators get their deserved share.
Because the world doesn’t need more content.
It needs more voices and those imaginations brought to life
Let’s bring your story to life.
- Ike