Jory MacKay

Building a safer internet with @aura_protects. Documentary filmmaker on the side. Reformed clickbait capitalist. 🇨🇦✌️

[Jory MacKay @JoryMacKay]

For the past 4 months, I've been working with an incredible team to produce a short documentary series on the impact of caring for someone with mental health issues.

We called it "Better" and the pilot episode Is finally live!

🙏🙏🙏

https://t.co/Q7CioAAy4l

[Jory MacKay @JoryMacKay]

@Aazarshad UGC!

[Jory MacKay @JoryMacKay]

BETTER is a love letter to anyone caring for someone with mental health issues — whether a friend, family member, or loved one.

Watch all 8 short episodes here:

https://t.co/2uP1iadPyk

[Kirill Zakharov @kirillz]

What a blast from the past. Still one of my favourite projects.

I’ll never forget sitting with @lukechesser and @JoryMacKay in our emergency exit stairway and selecting photos that would go in the book. Our first office didn’t have meeting rooms 😅

[Jory MacKay @JoryMacKay]

Love munching on my favourite snacks...

Or as I like to call them after my girlfriend gets in there, a bag of 95% pretzels.

[Jory MacKay @JoryMacKay]

Who said it best?

[Jory MacKay @JoryMacKay]

Damn... They don't make album covers like they used to.

[Jory MacKay @JoryMacKay]

This is nacho best work @ChipotleTweets!

(P.S. I found this coupon in an old jacket. It expired in 2016. Can I have a new one?)

[Jory MacKay @JoryMacKay]

Taco bout a missed copywriting opportunity!

[Jory MacKay @JoryMacKay]

@anand_sriniv @united We finally got to our destination... 30+ hours later (and with no help from @united). I ended up just booking another flight. Trying to get compensated now but don't want to waste the whole vacation on hold 🙃

[Jory MacKay @JoryMacKay]

About to miss my first flight in almost 2 years thanks to some serious @united screwups.

[Jory MacKay @JoryMacKay]

@SkipTheDishes not telling you how to do your job but 50+ minutes to deliver pizza isn't a good look.

[Jory MacKay @JoryMacKay]

From now on you may refer to me (professionally) as a 'crappy little elf'.

https://t.co/T4esNgoMHV

[Jory MacKay @JoryMacKay]

Didn't expect to find such a moving article about cancer and the meaning of life on @ringer... But hell, I guess this is 2021.

https://t.co/geLsAKoWdH

[Jory MacKay @JoryMacKay]

"Not-knowing, however uncomfortable or painful, is intrinsic to life. Science, art, religion... all arise from the kind of curiosity we ask Google to release us from."

As someone who's spent a lot of time learning to 'game' Google, this article hits hard
https://t.co/QzOSfxshJY

[Jory MacKay @JoryMacKay]

@Ashread_ Agreed! Any advice on useful ways (or places) to promote them? I've done a few big studies with RescueTime data but have gotten inconsistent results.

[Jory MacKay @JoryMacKay]

@evilsizor Hey Josh! We jumped the gun on publishing that one. Should be up next week.

[Jory MacKay @JoryMacKay]

@brad_frost RescueTime does this! We capture window titles for lots of sites. All this is exportable.

Here's an example of me spending a few minutes on NYTimes:

[Jory MacKay @JoryMacKay]

@Ashread_ 'Things' is on my list. There's almost always a better, more concrete word to use instead.