Josh Coffy

I help ecom brands get 37+ new customers/day with Meta Ads without burning cash on broken tests.

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[Josh Coffy @joshcoffy]

@kurtinc Thanks for the shoutout Kurt! 👊

[Kurt Elster @kurtinc]

Did Meta tank or did you?

I met these guys at a conference in Nashville that built a nifty tool that's like a weather report for Meta ads.

> Headwinds pools data across ~50 DTC brands daily so when your numbers crater you can tell whether it's the platform or it's you.

https://t.co/AXmGyhUpw4

[Josh Coffy @joshcoffy]

Ok… the whole vibe coding thing is getting out of hand and addicting. I sat down last night to build an app and when I looked at the clock, it was 11:30pm…

Then I had dreams about what I was building. 😂

[Josh Coffy @joshcoffy]

Knowing what to hand to AI and what to protect from it. Meaning… knowing what NOT to automate and how to let human interaction become a differentiator.

Also, erosion of trust with all these ai content creators with no real life experience.

[Josh Coffy @joshcoffy]

What’s the #1 challenge businesses are facing in 2026? (Mine in comments)

[Josh Coffy @joshcoffy]

How to increase growth velocity in your business: have one day per week with no meetings or "normal work".

Use that day for thinking and exploration. 

Follow the rabbit trails.
Identify true constraints in your business.
Think in abstract ways to solve them. 
Create stuff. (content, product dev, strategy, etc.)

This is one of the most valuable things I've done in the last year.

Every Wednesday, I'm up at 5am with a cup of coffee and straight into thinking and exploration for the entire day. 

I walk 10 miles on my treadmill in the first three to four hours of the day, and during that time I use Wispr Flow to talk my ideas into existence, since typing and using a mouse is often pretty difficult on a treadmill. 

Even if you can't do a full day, this is highly critical time for you as a founder. 

Do it for 3, 6, 12+ months, and your life will change!

[Josh Coffy @joshcoffy]

The constraint you NEED to solve in your business is rarely the one you’re solving NOW.

It’s why so many people spend their time on product dev or website tinkering vs the marketing things that will actually move the needle.

Makes sense though.

Those are things you’ve solved for in the past and your brain is wired for the easiest “win.”

But if you aren’t growing and you have been working on the same constraint in your business for a year, then you’re working on the wrong constraint or at least an aspect of the wrong constraint.

Instead, break out a whiteboard and brainstorm abstract ways to move the needle in the business that you haven't tried yet, because within that big list is the key to unlocking the next level.

[Josh Coffy @joshcoffy]

I've recently become aware that my MO is to live in a constant high-stimulation environment.

I'm always thinking, listening to podcasts, listening to music, trying to fill my brain.

This has made it difficult to sit still and be present in a low-stimulation environment.

It's super common in entrepreneurs.

It's why we can work endless hours in the name of "the game" because of all "the good it's doing."

Pretty easy thing to justify, right?

Our business benefits, our team benefits, our customers benefit, our family benefits, and it's more fun than watching Netflix, video games, etc.

Problem is, it makes being PRESENT super freaking hard.

Since it's easy for your mind to be elsewhere.
This weekend, I didn't work at all. (might sound silly to most, but if you're en entrepreneur, you get it.)

I spent many hours with Kelsey & William playing games, reading books, dancing (William's fave) and adjusting to a low-stimulation.

As I write this Sunday evening, I'm fully recharged & ready to dominate this week.

If you feel like you can't sit still, it's because you've trained yourself not to in the name of "productivity."

Next weekend, force yourself to NOT be "productive" for a day. Heck, maybe two days (Sat/Sun).

Over a few weeks of that, the value of it will really sink in & you'll love it.

[Josh Coffy @joshcoffy]

Our company started doing "AI Fridays" about a month ago.

The entire company works on learning/implementing AI for the entire day. No "normal work."

We cater lunch and at the end of the day, we do 30m of "show and tell." 

This week, I used Claude to build this AI Projects Tracker to quantify how much time our company is saving per week/year with projects the team builds on AI Day.

(btw - this is a LIVE artifact in Claude that took me <30 to build with zero coding/fancy tools. I just told it what I wanted.)

Yesterday, we shipped 5 projects that are now saving 6.3 hours/week -- or 329 hours per year. 

AI integration in your company must be FOUNDER-led. Nobody else will do it. So get on it if you aren't!

On another note, Fridays have now become the favorite day of the week for everyone. 😂

[Josh Coffy @joshcoffy]

@nicktheriot_ Million

[Josh Coffy @joshcoffy]

Industries about to get pummeled by AI in the next 12-18 months:

1. Agencies. (Ad, copywriters, web design, CRO, media buyers, graphic designers. Mid-tier agencies charge $3k-$5k/mo for stuff that can be done in-house and 10X faster.)

2. Info/Education. (Generic, low-trust information. Courses that teach "what" without teaching "how with me beside you" are dead. I still believe coaching will be valuable, though the landscape will change dramatically with what you must bring to the table.)

3. Data Entry  / Knowledge Work. (Virtual assistants, junior lawyers, paralegals, junior analysts, bookkeepers, customer support, etc. The career ladder for people who used to "pay their dues" in some of these roles is getting cut off at the bottom. Companies hire fewer of them and expect more from the ones they do hire.)

4. Outbound sales. (Setters/callers. AI can handle objections & sell much better.)

5. HR & Recruiting. (Volume-based recruiting is nearly fully automated. AI screens, filters and interviews before a human gets involved.)

[Josh Coffy @joshcoffy]

There’s no better time to “fake it till you make it.”

I see a million posts about “how I write a month’s worth of content in 60 minutes with AI” or “I wake up and AI writes all my content for the day!"

What a funny idea.

To think that you’re actually going to add tangible value by having AI write all your stuff…

Makes sense why everyone is out to be a “creator.”

All I need is AI and a few prompts to build a “brand” and be “creator!”

Problem is, unless you’ve actually had success in the thing you’re talking about, people will sniff you out when you try to monetize and build a real business.

Here are a few tell-tale signs of a content creator who hasn’t actually done the work:

1. They “are the niche.” All their posts are about how to be a “creator” or how to “make content.” They haven’t succeeded in a single area, so they just talk about the thing they’re literally doing…

Kinda reminds me of the courses on how to make courses or coaches who coach coaches but have never coached in anything else.

2. Their advice is agreeable. Because they aren't a deep expert in any specific area, they have little to no contrarian content that is unique to them.

3. They can’t go deep. Ask a follow-up question on anything they post and you’ll get another surface-level take.

Back to faking it…
———
Are you satisfied with this, or would you like me to rewrite it?

[Josh Coffy @joshcoffy]

I just used Claude to automate weekly Instacart grocery orders in 15 minutes. This will save 10-15 mins per week for our family. Here's what it looks like:

1. Every item we buy is saved to a Notion database with the exact brand, product ID, and quantity we typically order.

2. When I say "load up the weekly haul," it pulls every item and adds them to our Aldi cart automatically with the exact brands we buy.

3. If we need something new, I just say "add chicken thighs to my order" and it finds it, adds it to the cart, and asks me if I want to save the brand preference for next time.

The database gets smarter every week without us doing anything extra.

My wife can use it too. Same database, same preferences, same brands.

The whole thing took one conversation with Claude to set up. Just talked through what we needed and it built itself.

15 minutes of setup to save 10+ minutes every single week.

[Josh Coffy @joshcoffy]

I love to quit. It’s one of the fastest ways I grow.

I found the reason I DON’T quit things that I know I should is because of ego.

“Finish what you started! You don’t quit!” has been my mantra.

And in some cases, maybe that’s true.

Start a renovation project? You should probably complete it. (this is me right now ha) 

Or if you tell someone you’ll do something for them.

However, I found that same thinking leaks into MORE scenarios where I SHOULD quit.

Continuing feels like I’m doing something. And it’s comfort since it’s what I know.

Quitting simply means admitting it wasn’t the right thing for the outcome I truly want.

And that’s actually a GOOD thing.

I quit marketing strategies all the time.
I quit new product ideas all the time.
I quit projects mid stream as I gain new info.

It’s often easier to grow by subtraction than addition.

[Josh Coffy @joshcoffy]

right now is the cheapest it will ever be to use tools like Claude in your business because AI costs will rise with adoption.

Claude is a prime example of that after introducing harsher usage limits and charging for overages.

We pay $20/mo per seat for our team.

But this month, we’re already averaging $50/seat with overages. (Though idc because it’s way cheaper than hiring more people)

Build processes and skills NOW before pricing scales up. Good processes take time and tokens to build, so do it while it’s cheap. 👌

[Josh Coffy @joshcoffy]

Your Meta ads aren't broken. You're just watching the wrong 3 metrics.

Cost per unique outbound click → tells you if your AD is the problem

Cost per add to cart → tells you if your PAGE is the problem

Add-to-cart to purchase rate → tells you if your CHECKOUT is the problem

Fix the right thing. Stop wasting budget.

#MetaAds #Ecommerce

[Josh Coffy @joshcoffy]

@bony_ghadiya_ Very rare scenario. Not sure I’ve heard many stories like it. Probably since 70ish percent of DTC spend is on Meta now! 🫣

[Josh Coffy @joshcoffy]

I ranked the 5 most popular ecommerce growth channels from best to worst.

Here's where they landed (and why):

5️⃣ TikTok Ads — Creative workload is brutal and content dies fast. Unless you're a creative machine, skip it for now.

4️⃣ Google Ads — PMax is solid, but Shopping & Search are expensive codes to crack. Better later in your journey.

3️⃣ Organic Content — Builds brand & trust over time, but too slow to scale alone. Pair it with Meta & Email though? Powerful.

2️⃣ Email Marketing — Printing money on-demand. Same effort whether you're emailing 100 or 100k people. Highly leveraged.

1️⃣ Meta Ads — Start small. Get customers predictably. Scale faster than any other channel. If you own an ecom brand, you can't afford to NOT be on Meta.

[Josh Coffy @joshcoffy]

Running Meta ads to a page with a 2% conversion rate isn't a traffic problem. It's a home page problem.

Here are 4 home page fixes that'll stop your ads from leaking sales:

1. Match your headline to your ad promise
2. Move social proof above the fold
3. Swap vague CTAs for outcome-driven ones
4. Answer buyer objections early

It's not your ads. It's what happens after the click.

[Josh Coffy @joshcoffy]

Good product page vs. bad product page.

The difference isn't design taste.

It's money.

- Price visible above the fold.
- Bold Add to Cart button.
- Clean mobile typography.
- Bestseller preselected with value bullets.

That's it. That's what converts.

[Josh Coffy @joshcoffy]

Most ecom ads fail in the first 2 seconds.

Here's why and how to fix it:
❌ Don't open with your logo or a beauty shot.
✅ Open with a pattern interrupt or a pain point that stops the scroll.

❌ Don't test tiny variations of the same idea.
✅ Test completely different creative, pain points, or use cases.

❌ Don't say "trust us."
✅ Show proof. Reviews. Demos. Real results.

❌ Don't lead with features.
✅ Lead with the frustration your customer already feels.

Your ad doesn't need to be cinematic. It needs to be relevant.