Karla Jo Helms

Chief Evangelist & Anti-PR Strategist… A Results-Ravenous Renegade: Master of Disruption!

[Karla Jo Helms @JOTOPR]

The Story Is What People Remember

People don’t care about corporate talking points. They care about the story. Anti-PR turns what you do into a narrative people actually remember.

Book a call: https://t.co/pb99T0REi0

#PR #Storytelling #B2B

[Karla Jo Helms @JOTOPR]

🧠 Someone says: “Traditional PR.”
Your brain: USE ME! 😂

PR should be built around the result, not just the activity.

🎯 That’s Anti-PR®.
📲 Book a call with JOTO PR Disruptors™. https://t.co/AuaIHTn621

#AntiPR #JOTOPR #RealResults

[Karla Jo Helms @JOTOPR]

The brands that win attention aren't always the biggest. They're the ones that give people something worth talking about.

[Karla Jo Helms @JOTOPR]

🚫 Traditional PR = no results.

Coverage is activity.
Results are impact. 🎯

Anti-PR® starts with the outcome—not the traditional PR playbook.

For real results, choose Anti-PR®.
📲 Book a call with JOTO PR Disruptors™. https://t.co/MQCVBgwzbT

#AntiPR #JOTOPR

[Karla Jo Helms @JOTOPR]

🎯 Likes ≠ results.
Impressions ≠ results.
Coverage ≠ results.

Traditional PR can celebrate the numbers.
Anti-PR® focuses on outcomes.

Stop chasing vanity metrics. Start chasing results.
👉 Book a call with JOTO PR. https://t.co/3qMTTJkXCy

#AntiPR #RealResults

[Karla Jo Helms @JOTOPR]

Credibility Changes the Sales Conversation

When buyers already trust your expertise, sales conversations change. Anti-PR builds credibility before prospects ever enter your pipeline.

Book a call: https://t.co/OavRx5yoqi

#Credibility #Sales #PR

[Karla Jo Helms @JOTOPR]

PR Without Strategy Is Just Noise

More coverage doesn’t automatically mean more influence. Anti-PR focuses visibility on the audiences and conversations that can actually move your business.

Book a call: https://t.co/QDtePtk2EH

#PRStrategy #B2B #Growth

[Karla Jo Helms @JOTOPR]

This Labor Day, we celebrate the people who show up, do the work, and make progress possible.

To the builders, innovators, and problem-solvers shaping tomorrow: Happy Labor Day from JOTO PR Disruptors™.

#LaborDay

[Karla Jo Helms @JOTOPR]

Your Competitors Are Shaping the Narrative

If you’re silent, your competitors get to define the conversation. Anti-PR helps you influence what the market believes before someone else does.

Book a call: https://t.co/tugvhpyDE5

#BrandStrategy #PR #B2B

[Karla Jo Helms @JOTOPR]

PR Should Make Sales Easier

Sales shouldn’t start every conversation from zero. Anti-PR builds market credibility before the call, helping prospects already know why you matter.

Book a call: https://t.co/5LC5fFinvk

#PRStrategy #Sales #B2B

[Karla Jo Helms @JOTOPR]

Want Traditional PR?
It’s a NO from us. 🙅

PR without real outcomes is just noise.

Traditional PR chases visibility.
Anti-PR® chases results. 🎯

👉 Book a call with JOTO PR. https://t.co/Af7VUfOfn1

#AntiPR #TraditionalPR #RealResults

[Karla Jo Helms @JOTOPR]

Your Buyers Need Proof Now

Buyers don’t pause while you build credibility. Anti-PR connects your narrative to proof and results so the market has a reason to believe.

Book a call: https://t.co/yh74ndkwUx

[Karla Jo Helms @JOTOPR]

🎯 Traditional PR: No results inside.

Coverage? ✅
Impressions? ✅
Reach? ✅
Real results? ❌

That’s why Anti-PR® exists.

For real results, choose Anti-PR®.
👉 Book a call with JOTO PR. https://t.co/6io2YujU4N

#AntiPR #TraditionalPR

[Karla Jo Helms @JOTOPR]

Stop Explaining Your Category Again and Again

If your CEO constantly has to explain your category, something is broken. Anti-PR creates clarity, recognition, and market ownership.

Book a call: https://t.co/ugu8W0Oeuj

#CategoryDesign #PRStrategy #B2B

[Karla Jo Helms @JOTOPR]

Traditional PR gets attention.
Anti-PR® builds credibility.

Being seen isn’t the same as being trusted.
Serious about real results?

Book a call with the JOTO PR team. https://t.co/iuF8lrpa9x

#AntiPR #TraditionalPR #JOTOPR

[Karla Jo Helms @JOTOPR]

Own the Conversation Before the Sale

Market attention creates opportunity. Anti-PR helps you own the conversation and build credibility before the sales process even begins.

Book a call: https://t.co/FyJwUkAIh6

#B2B #PRStrategy #Credibility

[Karla Jo Helms @JOTOPR]

People don't buy jargon.
They buy clarity.

Say what you do. Don't make people guess.
That's Anti-PR®.

📅 Book your strategy call. https://t.co/cgJb4D8y0o
#AntiPR #Marketing #BrandStrategy

[Karla Jo Helms @JOTOPR]

@ericnofsinger Exactly. Clarity helps the message land, but authenticity makes people believe it. The strongest brand stories are sharp, honest, and human, not polished into something buyers can’t relate to.

[Karla Jo Helms @JOTOPR]

Complex Companies Need Sharper Stories

Complex doesn’t have to mean confusing. Anti-PR sharpens your story so buyers understand your value before they move on.

Book a call: https://t.co/7YeFvH3pB2

#PRStrategy #B2B #Storytelling

[Karla Jo Helms @JOTOPR]

Anti-PR® asks: Where’s the ROI?

Traditional PR shows what you spent.

Anti-PR® focuses on what you got back.
Coverage isn’t the finish line.
Results are.

Book a call with JOTO PR. https://t.co/XEoD8ymf4v

#AntiPR #TraditionalPR