Julian Cole - Strategy Tips

🧠 Daily Advice for Ad Strategists
📁 Teaches Strategy at Strategy Finishing School
📌 Clients: Uber, FB, Snap, Apple

[Julian Cole - Strategy Tips @juliancole]

There are 5 frameworks you need to master as a strategist.

These 5 frameworks made selling and working on strategy a breeze during my time with Apple, Disney, and Uber.

[Julian Cole - Strategy Tips @juliancole]

I’m sharing all my comms strategy techniques in 60 minutes;

My own learnings while working with PlayStation, Bacardi, Coca-Cola, and Boost Mobile at a free workshop.

👉Sign up here: https://t.co/Dt9jWssVRv

[Julian Cole - Strategy Tips @juliancole]

Here’s the 3 rules of comms strategy I swear by.

RULE 1: MOMENTS
- Comms Strategy is about placing an idea in the moment it will be felt most powerfully

RULE 2: UNDERSTOOD
- Strategy isn’t about being smart. Strategy is about making the next move impossible to misunderstand.

[Julian Cole - Strategy Tips @juliancole]

RULE 3: CONCENTRATION
- Isn’t about reaching more people. It’s about concentrating your focus to make the biggest impact when it matters most.

[Julian Cole - Strategy Tips @juliancole]

👉Sign up here: https://t.co/Dt9jWssVRv

[Julian Cole - Strategy Tips @juliancole]

Comms Strategy is often confused with Creative Strategy, but they have distinct roles.

Comms Strategy adds rigor and consumer focus to unite both sides.

[Julian Cole - Strategy Tips @juliancole]

I’m sharing all my comms strategy teachings I acquired while working with PlayStation, Bacardi, Coca-Cola, and Boost Mobile at a free workshop.

[Julian Cole - Strategy Tips @juliancole]

If you’re interested in getting the essential skills for effective comms strategy

👉Come to my Comms Strategy With A.I. In 60 Minutes workshop that I’m having next week: https://t.co/Dt9jWssVRv

[Julian Cole - Strategy Tips @juliancole]

If you love Comms Strategy,

Here are 7 tools and resources that I personally use;

1. Consumer Journey Research Template - https://t.co/uj1320YKu6

2. The Noun Project - library of icons to make your deck look pro https://t.co/KxCROCrO2b

[Julian Cole - Strategy Tips @juliancole]

7. 10 Campaign Ecosystem Examples - There’s no one right size with campaign ecosystems. This deck highlights some of the popular types of ecosystem, along with examples from Pringles, Dove, Reddit, and more. https://t.co/RUf7DnP5sI

[Julian Cole - Strategy Tips @juliancole]

If you want to see how to do this I’m going to work one up in my next strategy workshop.

Sign up here: https://t.co/Dt9jWssVRv

[Julian Cole - Strategy Tips @juliancole]

What’s the most valuable strategy slide?
No questions asked. The Blueprint.

Strategy is about making a plan with the limited resources you have.

[Julian Cole - Strategy Tips @juliancole]

The Blueprint has 3 key information in one document:

1. communication framework
2. media realities
3. production budget

Strategy Directors should lead this part of the process not the account lead.

[Julian Cole - Strategy Tips @juliancole]

👉i’ll be doing a free workshop on how you get to a great comms strategy next week,

you can sign up for that workshop here: https://t.co/Dt9jWssVRv

[Julian Cole - Strategy Tips @juliancole]

what does a head of comms strategy do all day?

here’s an average day based on my experience.

i’m sharing all my learnings about comms strategy next week, in a free workshop.

[Julian Cole - Strategy Tips @juliancole]

There are 5 frameworks you need to master as a strategist.

These 5 frameworks made selling and working on strategy a breeze during my time with Apple, Disney, and Uber.

[Julian Cole - Strategy Tips @juliancole]

👉 join my upcoming free workshop to learn about the 5 Frameworks I used creating work for Uber, Apple, and Disney.

RSVP a spot here! https://t.co/Sa9AOVAZKY

[Julian Cole - Strategy Tips @juliancole]

give creative feedback like a pro.

with this simple framework.

𝐓𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐫𝐞𝐞 𝐥𝐞𝐯𝐞𝐥𝐬 𝐨𝐟 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐭𝐡𝐚𝐭 𝐰𝐞’𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫; 𝐡𝐞𝐚𝐝, 𝐡𝐞𝐚𝐫𝐭, 𝐚𝐧𝐝 𝐛𝐨𝐝𝐲 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤.

[Julian Cole - Strategy Tips @juliancole]

understanding the type of feedback you're giving and the timing is key to helping you master the art of creative feedback.