Julien Hawari

Social Media | Content | Data | Digital Assets | Media.
Media and Digital background. Making Changes.

[CommunicateOnline @CommunicateME]

As Cannes Lions begins, the question isn't what campaigns will win. It's what ideas will endure. MENA jurors agree: the future belongs to work that is creative, effective, and culturally impossible to ignore. @Cannes_Lions @sonymusic @dentsu_creative
https://t.co/OqOmBfwvGc

[CommunicateOnline @CommunicateME]

From 2 Lions in 2021 to 183 Lions in five years.

@abinbev is now the most awarded company globally over the past five years and the first ever to win Creative Marketer of the Year three times.

Marcel Marcondes' message: Creativity isn't communication. It's a growth strategy.

[CommunicateOnline @CommunicateME]

$11B ad market. 13.3% CAGR. 90%+ mobile penetration. MENA isn’t emerging—it’s accelerating. AI, TikTok, Retail Media and CTV are turning the region into advertising’s next growth engine. @AccentureSong @Google @Meta @tiktok_us @Snapchat @X @dentsu_global
https://t.co/wrLUpYcMTI

[CommunicateOnline @CommunicateME]

The world is heading to Cannes.

We're bringing MENA's story with us.

A special issue dedicated to the marketers, creatives, brands and ideas shaping the region's next chapter.

The cover is just the beginning.

Read it now : https://t.co/fayfdxuCr3

[CommunicateOnline @CommunicateME]

What makes consumers come back after a crisis?

Not louder campaigns. Not bigger budgets.

Trust. Timing. Relevance.

Ilhem Allagui explores why some brands recover fast while others struggle to win consumers back.

@nuqatar @NorthwesternU @EdelmanPR
https://t.co/mcJTJNhze0

[CommunicateOnline @CommunicateME]

Your customers don't care about your product. They care about what it helps them achieve.

The old growth playbook is broken. AI, shifting consumer behaviour, and agentic commerce have changed the rules.

Join Anand Vengurlekar at Communicate: Rewiring Growth & Marketing Strategy as he explores the Jobs To Be Done framework and why the brands that win next focus on the job, not the product.

📍 Abu Dhabi
🎟 Complimentary attendance | Limited seats

Register now: https://t.co/Pf7dwst33k

[CommunicateOnline @CommunicateME]

The AI conversation is evolving. Less about what AI can do, more about what makes us human. At BETA by TBWA\RAAD , leaders explored the future of creativity, culture, and brands in the AI era. @TBWARAADDUBAI @Omnicom @Google @Microsoft

[CommunicateOnline @CommunicateME]

Before Cannes tells the industry where advertising is going next…

Read the region already changing it.

The Cannes Special Issue drops soon.
Watch this space!

[Julien Hawari @julienhawari]

@IssamKazim speaking at La French touch.
One of the key concern for businesses in Dubai has been on the speed of the rebound. For Issam Kazim the activation will be progressive based on advisory travel changes.
Resilient markets is growing with tourism back.

[CommunicateOnline @CommunicateME]

Visa is turning fandom into a fan experience. Its FIFA World Cup campaign blends football, culture, and payments with global stars, proving storytelling is the real game before 2026. @Visa @FIFAWorldCup

[CommunicateOnline @CommunicateME]

48 teams. 5 billion fans. Billions in brand opportunity. World Cup 2026 is more than football—it’s the world’s biggest attention economy. The brand battle has already begun. @adidas @Nike @FIFAcom @Dior @LouisVuitton @Burberry @gwidotcom @Pinterest https://t.co/QDFkRgS0YQ

[CommunicateOnline @CommunicateME]

Will AI replace models? Maybe the bigger question is who replaces great creative directors. As production gets easier, vision becomes the real differentiator. The brief is the new battleground. @Mango https://t.co/fq0Szd9pfg

[CommunicateOnline @CommunicateME]

Saudi Arabia launches its first Effie Awards, marking a shift from attention to outcomes. As Vision 2030 accelerates growth, effectiveness is becoming marketing’s new benchmark. @SAMF_GOV @KSIA @VisitSaudi @SamsungSaudi @Nord_Stella @EffieAwards @Kantar https://t.co/7ZHVoZgLcG

[CommunicateOnline @CommunicateME]

LinkedIn’s creator era is here. Video is booming, authority creators are outperforming corporate content, and audiences want perspective over polish. Professional influence is being rewritten. @LinkedIn @Microsoft @OMRockstars https://t.co/r3qePENG7b

[CommunicateOnline @CommunicateME]

MENA’s influencer industry has its first benchmark. MMA MENA’s new framework standardizes pricing, performance, ROI, and creator valuation—bringing more transparency and accountability to the ecosystem. @mmaglobal
https://t.co/r0snXKHoNf

[CommunicateOnline @CommunicateME]

From Dubai to the world. “Desi Bling” hit #1 on @Netflix in the UAE and India within 48 hours, proving Gulf-made entertainment can drive global audiences and cultural conversation. https://t.co/VYYscPZtCM

[CommunicateOnline @CommunicateME]

As Saudi Arabia continues to transform, the expectations placed on brands, leaders, and marketers are evolving just as quickly.

Join senior leaders in Riyadh for a closed-door conversation on what comes next.

Register: https://t.co/sEsWhKxuKv

[CommunicateOnline @CommunicateME]

The UAE is redefining the creator era 🇦🇪 As AI content surges, new media standards aim to balance creativity, innovation and accountability. Can influence scale without losing credibility? @UAENMA @uae_mc @Majalisabudhabi @admediaoffice https://t.co/T95lbbQU9P

[CommunicateOnline @CommunicateME]

From viral meme to marketing minefield.

“Ana Teta” took over the internet, now it’s sparking a legal and ethical debate across the ad industry.

Read more on Communicate. https://t.co/LRJrwQ8ILK

@tiktok_us @instagram @LinkedIn

[CommunicateOnline @CommunicateME]

The FIFA World Cup now leads global sponsorship impact, ahead of the Olympics, Champions League, and Super Bowl. For brands, this is bigger than sport—it’s culture at global scale. @YouGov @FIFAWorldCup @Olympics @ChampionsLeague @NFL https://t.co/VGYh99Dy2U