This isnโt specific to music or indie artists. Directors have described casting around follower counts to get films greenlit. Podcasts often need a social following before brand deals come in. Content isnโt required to be an artist. Itโs how all media is discovered and consumed.
Ray J tries to convince Deen the Great to sign with Hitmaker to release their upcoming project, but Deenโs lawyers and team say the contract terms arenโt right and donโt benefit him at all! ๐๐๐ต #deenthegreat#adrienbroner#rayj#hitmaker