Building a company is a confrontational act.
Introducing Knuckle Up with @nakul: conversations with people who’ve operated at the highest level.
Recruiting. Culture. Intensity. The inner game of being a CEO.
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Juicebox is at 90 people and hasn't lost an employee in the last two years. David Paffenholz on the three preconditions for doing your life's work somewhere:
"One of those preconditions is you need to have independence... You can actually make decisions yourself.
Second, it has to come with some form of reward. You have to feel that the impact that you're making is seen, be that impact on the customer, be that the commission payment that you can earn, be that the career development you can have.
And then the third thing is, the company is growing fast. We try to make sure everyone has a sizable equity stake in the business so that they also have strong financial upside to be at the business."
- @davepaffenholz
Glean's coding interview used to be a program you could write yourself in two hours. Now it's a task you can't finish in two hours without AI.
"We used to have this programming exercise before. It was a 2-hour session and there was a program that we thought could be done if you write code yourself in 2 hours.
Now we don't actually tell people and prompt them that you can use AI to do it, but we give them a task, which is so, so much more in complexity that there's no way for you to finish that in time in 2 hours, unless if you use AI.
We've done that across departments. AI fluency is a key check."
- @jainarvind
Exa CEO Will Bryk on why 2am is when he does his best thinking:
"I come into the office around 9:30, and the second I come in, it's just chaos. There's so many things going on. There's so many problems. There's so many amazing things. Slack is going crazy.
Then I'll go home at maybe midnight or something... and then my brain starts to synthesize everything that happened. And then it's like, oh wait, this is the most important.
And then I'll send a bunch of messages at 2:00 AM to people, 'Okay, we got to do this, we got to do that. We got to change that.' And then I'll fall asleep... and then I do it over and over again. But that's kind of the day, which I just love."
- @WilliamBryk
Why Guillermo Rauch has a few vendors on the chopping block at Vercel:
"I'm literally reconfiguring all of my priors. I used to think your software is good or bad based on, I don't know, the website is fast, it has a lot of features, I can click around and it works reliably. Now that's all table stakes, of course.
I have a few vendors on the chopping block... maybe they do have an MCP, but their MCP takes, I don't know, 2,000 tool calls and it fails a lot.
A lot of software maybe did present the right API, maybe did present the right interface, and now you have a billion agents querying it at 100 requests per second."
- @rauchg
David Paffenholz's contrarian take on AI adoption inside Juicebox:
"90% of employees don't need to be AI-pilled. They need to be good consumers of AI workflows or happy to adopt them, but they're probably not going to be building the actual workflow because that would be a bad use of their time and resources.
And so we have dedicated builders, be that our go-to-market engineer, we have a product engineer that just build internal workflows.
We'd rather have one or two people who build at a really high quality for internal workflow, and then everyone else is AI-pilled in the sense that their work got easier, not necessarily that they're building something with AI."
- @davepaffenholz
Arvind Jain has talked to over 1,000 enterprises in the last year. The top three AI concerns he hears:
1. Who to bet on. "One day you have GPT being the best model, the other day Gemini takes it over, then Claude takes it over, and then GPT comes back."
2. Cost. "They've created these annual budgets and they've blown past that in 1 month or 2 months... business value is still elusive."
3. Sprawl. "You have a lot of AI slop... People are building skills and agents and there's a lot of duplication."
- @jainarvind
Juicebox CEO David Paffenholz on a product call he got wrong:
"I thought an MCP server for a recruiting platform is kind of silly. I felt pretty strongly about that. We did a bunch of customer interviews, and it seemed like that made sense. I was wrong on that.
It made it look like we were behind. I probably set the team back by like a month.
I have to be comfortable getting those wrong, and then I also have to be comfortable telling the team, 'Hey, I got this wrong, and here's how we're going to change it.'"
- @davepaffenholz
How Garrett Lord decides which problems get his time at Handshake:
"I like to think about problems of red, yellow, green. What's red today but will be green in six months? I try to not focus on those problems.
A lot of the team wants to flag issues to me where there's a fire, and I'm like, red, yellow, green, is it going to be fine in a quarter? Is it going to be fine in two quarters? If it's going to be fine, if you guys have the ball, I'm not going to spend my time there.
I'm going to try to focus on things that are red today that will be red in the future."
- @GarrettLord
How Garrett Lord decides which problems get his time at Handshake:
"I like to think about problems of red, yellow, green. What's red today but will be green in six months? I try to not focus on those problems.
A lot of the team wants to flag issues to me where there's a fire, and I'm like, red, yellow, green, is it going to be fine in a quarter? Is it going to be fine in two quarters? If it's going to be fine, if you guys have the ball, I'm not going to spend my time there.
I'm going to try to focus on things that are red today that will be red in the future."
- @GarrettLord
Vercel is nearly 800 people. How Guillermo Rauch still stays close to hiring:
"I don't meet every hire, but we have agents that can be posted on the progress of all of the interview loops. We've put in a lot of my requirements into the different prompts that summarize the candidates.
We care a lot about candidate experience. Even if we don't hire you, we think of you as a customer.
I take each hire so seriously because I'm gonna invest in you, and I expect you to stick around for a decade."
- @rauchg
Does Exa run 996? Will Bryk's answer:
"I don't require people to work at certain times, but people do work extremely hard because they are excited by it. I make sure everyone works on whatever they're most excited by. When you do that, it doesn't even feel like work.
Having to enforce a rule like 996 is a symptom of a problem that you are not matching the things you need at the company to the right people."
- @WilliamBryk
A lot of Profound is in the office six days a week. You can also leave at 6pm and no one bats an eyelid.
"Culture at the extremes is very easy. I can do the rah-rah 9-9-6 thing. There's the warm, fuzzy, we're all a happy family thing. The difficult thing about building culture is to capture nuance."
- @thejamescad
Frank Slootman on the most common growth mistake in a good company:
"99% of all people don't lean in hard enough. They are on their heels. Skis are designed to be over, not on your heels.
If you have a good company and a good product, odds are that not leaning in hard enough is a huge mistake. This is how you create separation from your competition."
Arvind Jain built Rubrik. At Glean, he says the old feeling of "we've arrived" is gone:
"If you are 20% slower, somebody else will have a much, much better product than you... Everything that you build, instead of it feeling like your moat or IP, sometimes it feels like liability.
If somebody deletes lines of code, that's actually even more valuable than writing lines of code. That's the proof that we are actually moving with times."
- @jainarvind
Handshake AI went from zero to a billion in gross revenue in 15 months. Garrett's relationship with that success:
"One of the things I like to say is, 'No rearview mirror.' It's not a great way to live, but I spend 0% of my time celebrating any of our success. My job is to drive standards and constantly push people to do more."
- @GarrettLord
"Burnout is an input-output mismatch. If you put in a lot of energy and you're not getting the output you want, that's how you burn out. If I'm doing the right thing at the right time, it can be arduously hard and I'm still like, let's go." - @JustJake
"You don't realize how f***ing bad of a manager you are until you get better at being a manager. Learning to manage managers is different than learning to be a manager." - @JustJake
40 people. ~$100M ARR. How does @JustJake think about paying them?
1. "Never be stingy with talent."
2. He's re-evaluating comp roughly every quarter.
3. Why?: "Some people run 50 agents and destroy your codebase. Some run 50 agents and create the Sistine Chapel."