Kula Partners

We specialize in maximizing revenue potential for B2B manufacturers.

[Kula Partners @kulapartners]

Before you market your culture, fix the basics.
Websites, content, social presence, internal alignment; Alice DiSanto explains why housekeeping comes before any purpose-driven marketing.

On this episode of The Kula Ring
https://t.co/TPC8THuYLP

[Kula Partners @kulapartners]

99% of our Canadian research respondents reported leveraging AI tools for supplier research, compared with 88% in the US. Adoption also varies by role, with 100% of C-level and VP buyers relying on AI versus only 77% of operations personnel.

Learn more: https://t.co/zlEKk03X4U

[Kula Partners @kulapartners]

Purpose-driven marketing doesn’t start with messaging, it starts with listening.

Alice DiSanto shares how interviewing 40+ employees across ASI shaped a marketing strategy rooted in real culture, not slogans.
https://t.co/lqHbjf8DQp

[Kula Partners @kulapartners]

“I don’t just want to do good work, I want to do good works.”

Alice DiSanto on why purpose-driven marketing starts with integrity, not campaigns.
https://t.co/IJi2MJnW00

[Kula Partners @kulapartners]

In Q4 2025, respondents completed an average of 2.06 complex self-serve tasks—checking availability, configuring products, or requesting instant quotes—without sales involvement.

Learn more in the Q4 2025 Industrial Buyer Pulse:
https://t.co/bGMxoRlYwY

[Kula Partners @kulapartners]

Purpose-driven marketing is never just a catchy slogan.

Alice DiSanto explains how culture, trust, and deep listening power authentic marketing on this episode of The Kula Ring.
https://t.co/26HGueLThh

[Kula Partners @kulapartners]

Supply chain disruptions are a top concern for industrial buyers.

Research respondents cited high freight costs (54%), carrier capacity shortages (49%), and customs/border delays (47%) as leading logistics challenges affecting operations.

Learn more: https://t.co/EOJD7bgix9

[Kula Partners @kulapartners]

North American industrial buyers are shifting supply chains closer to home.

In our Q4 2025 research, over two-thirds of respondents reported moving at least 10% of their critical spend to near- or re-shored suppliers in the past 12 months.

Learn More: https://t.co/Ein0AI758p

[Kula Partners @kulapartners]

Industrial buyers are increasingly focused on reliability as they evaluate suppliers. In Q4 2025, buyers cited historical on-time performance by SKU (47%) as the key indicator of supplier reliability.

Learn more in the Q4 2025 Industrial Buyer Pulse:
https://t.co/kYsV7cn4n1

[Kula Partners @kulapartners]

In Q4 2025, when asked which steps still required supplier involvement for them to proceed confidently, 52% of respondents selected final configuration validation, leading all areas.

Learn where else human expertise matters most in industrial buying:
https://t.co/Koq6T75QVR

[Kula Partners @kulapartners]

North American industrial buyers remain bullish on capital budgets, with a Q4 2025 Budget Confidence Index of 0.48. This indicates that buyers anticipate moderate growth in capital expenditure over the next six months.

Explore the full Q4 2025 report: https://t.co/87GJJKsjuc

[Kula Partners @kulapartners]

Proven ROI is top of mind for industrial buyers – 34% of respondents cited measurable payback as the single biggest factor that accelerates approvals, while 29% highlighted supplier delivery commitments.

Access the Q4 2025 Industrial Buyer Pulse: https://t.co/8edpaOuffZ

[Kula Partners @kulapartners]

Buyers rely on supplier guidance for final configuration validation (52%), pricing and commercial terms (51%), and compliance or quality documentation (50%).

Learn how buyers balance digital and human interactions in the Q4 2025 Industrial Buyer Pulse:

https://t.co/XEF3qjmYSn

[Kula Partners @kulapartners]

Most industrial buyers start live engagement with a phone call (31%) or an email thread (22%).

Execs lean phone; managers lean email. Match your outreach to each role's preference to build early trust.

Read the Industrial Buyer Pulse to learn more: https://t.co/e0UwuCkrob

[Kula Partners @kulapartners]

Want a simple way to elevate every sales call?

Sam Richter suggests this: “Tell me one thing about that customer that our competitors don’t know.”

Powerful advice from this week’s episode of The Kula Ring.
https://t.co/PQ9N8dFlHN

[Kula Partners @kulapartners]

Prospects used to give you a two-hour lunch. Now they give you 20 minutes on Zoom.

Sam Richter shows how relevance, insight, and AI make every one of those minutes count.

Catch the full conversation on The Kula Ring: https://t.co/b1vrgUD2Cc

[Kula Partners @kulapartners]

Our Q4 2025 Industrial Buyer Pulse shows that one in three recent purchases went to a supplier the buyer hadn’t worked with in the past 12 months – and what it means.

Explore the report to learn where your marketing can have the greatest impact in 2026:
https://t.co/zkS9cfxs5p

[Kula Partners @kulapartners]

Our Q4 2025 Industrial Buyer Pulse found that 92% of respondents used AI tools for supplier research in the past 90 days, with nearly universal adoption among C-level and VP buyers.

Discover how digital research & AI are shaping buyer behaviour in 2026.
https://t.co/QbCt4GURM3

[Kula Partners @kulapartners]

In the past 90 days, industrial buyers completed an average of 2.1 complex self-serve tasks—checking availability, configuring products, or getting instant quotes—before ever speaking with a supplier.

Learn what this means for your strategy: https://t.co/dskYk6cWuT

[Kula Partners @kulapartners]

Buyers are passionate about one thing: themselves.

Sam Richter joins The Kula Ring to break down how AI and smart research help sales teams open conversations that actually matter.

Great insights in this one.
https://t.co/eZdwTnDOCo