Latest in Beauty

Discover the latest in beauty through our unique personalised subscription service or limited edition collection boxes
✉️ [email protected]

[Latest in Beauty @LatestInBeauty]

such a delight 🍇 9 full-sized dupes worth £220, all in our edit! 💃

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

🔥 LOVE THAT VIRAL PRODUCT? TRY THIS DUPE INSTEAD! 🔥

Everyone’s talking about those products, but we’ve found their competition, and they’re just as good.

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

For every hyped hero, there’s another product quietly delivering the same (or better) results, and it’s time they had their moment… These are the worthy contenders your makeup bag deserves to know about.

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

UNBOXING: DUPE OR RIVAL? #TRENDSETTERS VOL 4 WORTH £220!

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

In beauty, the same cult favourites steal the spotlight, while equally brilliant gems go unnoticed. Not today. We’re shining a light on the underdogs that deliver just as much glow, pigment, and staying power as their viral counterparts.

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

WIN DUPE OR RIVAL? #TRENDSETTERS VOL 4 WORTH £220!

TO ENTER GO TO OUR INSTAGRAM OR TIKTOK!

https://t.co/ayhVF4P8PD
https://t.co/aBB9YCL2ba

[Latest in Beauty @LatestInBeauty]

DUPE OR RIVAL? What do we mean by that? Dean, or MD, spills the tea☕

Tired of the same hyped products? This box is packed with 9 full-sized, high-performing dupes, worth £220, that rival (or even outshine) your favourite hyped and viral products. ✨

LAUNCHING TOMORROW!

[Latest in Beauty @LatestInBeauty]

A model recommends for a reason… Here’s all you need to know about the items in the edit😉 14 heavy-hitters, worth £240!

Got a fave from the box? Drop it below!

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

This is what our bathroom shelf is serving right now, and trust us, you’ll want to copy and paste.

14 seriously good products, worth £240, handpicked by Ruth Crilly, that made it past the hype and into daily rotation.

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

Discover products that (still) work, curated by beauty expert Ruth Crilly — beauty writer, author, content creator and former model.

+GET 10% OFF USING THE CODE: ITSRUTH AT CHECKOUT.

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

Not to play favourites… but here’s what we kept from the Ruth Crilly edit👛

+GET 10% OFF USING THE CODE: ITSRUTH AT CHECKOUT.

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

We don't believe in gatekeeping - GET 10% OFF USING THE CODE: ITSRUTH AT CHECKOUT. You're welcome.

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

She’s here. The edit we knew had to happen.

After years of reading Ruth Crilly’s take-no-prisoners reviews (and mentally adding every recommendation to our wishlist), we asked her to build the box. And she delivered.

Live now. You know what to do.

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

Wondering what each product actually does? Our Beauty Editor's got you!

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

Not your typical anti-ageing routine.

9 carefully chosen items, worth £287. This edit’s about thriving skin, not turning back time.

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

LANDS TOMORROW. Ruth Crilly’s edit ( packed with beauty that actually works) drops tomorrow .14 tried, tested and trusted favourites, worth £240, handpicked by someone who’s seen (and swatched) it all.

SAVE FOR TOMORROW: GET 10% OFF USING THE CODE: ITSRUTH AT CHECKOUT.

[Latest in Beauty @LatestInBeauty]

9 powerhouse products worth £287, all backed by science, not scare tactics.
Smart, age-positive skincare for skin that’s lived a little (and looks all the better for it).

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

Ever wondered which products a Managing Director swears by for agecare and longevity? And what the best tips are? Watch to find out… 😉

https://t.co/iEeQDdMug1

[Latest in Beauty @LatestInBeauty]

We’ve been fans of Ruth (and her blog) for years, so putting together a box with her was a no-brainer. She knows what works, cuts through the noise, and tells it like it is, exactly the kind of expertise we wanted for this edit.

Coming 21.08 👀

[Latest in Beauty @LatestInBeauty]

WIN A MODEL (STILL) RECOMMENDS WITH RUTH CRILLY WORTH £240!

TO ENTER GO TO OUR INSTAGRAM OR TIKTOK!

https://t.co/ayhVF4P8PD
https://t.co/aBB9YCL2ba