Lou Zunin

Principal | Enterprise Sales & Success Leader @IBM | #Data | #Analytics | #AI/#ML | #GenAI | #Automation | #Security | #Cloud | #LeanAgile | #Advisor

[Lou Zunin @LouZunin]

#Vision without action is merely a dream.

#Action without vision just passes the time.

#Vision with #Action can change the
world.

-Joel A. Barker

[The Wall Street Journal @WSJ]

Exclusive: The Trump administration is awarding $2 billion in grants to nine quantum-computing firms including IBM in deals that include government stakes https://t.co/JBKr5SJuVn

[Six Five Media @TheSixFiveMedia]

"Your differentiation is going to be how you operate in an AI mode." — @robdthomas, SVP and CCO, @IBM

S&P margin growth is concentrated. The enterprise AI divide is real and widening. @PatrickMoorhead got the full breakdown at IBM Think 2026.

[IBM @IBM]

This is what greatness at @theMasters looks like. ⛳

We tracked every single shot from every player from this year's Tournament.️

[Joe Pompliano @JoePompliano]

The Masters sponsorship deal with IBM might be one of the best in all of sports.

As one of the tournament's four primary sponsors, IBM receives a private hospitality cabin to host clients and exclusive access to TV commercial inventory.

But the real value comes with the Masters app.

As part of its sponsorship deal, IBM built and maintains the Masters app. I'm told they now have a team of 30-35 employees who work on the app year-round, despite almost all of its usage coming just one week each year.

The Masters app does the simple stuff so well, showing every shot from every player all tournament long. But IBM was also among the first companies to leverage artificial intelligence to enhance the fan experience.

Using lasers positioned around the course, IBM pinpoints the exact coordinates of a golf ball after every single shot. The course is then split into more than 200,000 zones, with IBM cross-checking each shot against decades worth of data to accurately estimate how a player's scoring odds change throughout a round.

This type of innovation is a win-win for everyone.

Augusta National gets sponsorship $$ plus a technical partner who built and maintains the best app in sports.

And while IBM spends millions each year on its Masters sponsorship deal, the tournament serves as a global platform for marketing, sales, and client entertainment.

That type of partnership is exactly why the two brands are now celebrating their 30th year working together — and it's something every other event should try to copy.

[Skratch @Skratch]

Every shot hit at @TheMasters in the last ten years.

📸@IBM

[IBM @IBM]

https://t.co/HWpswiMg2r

[The Masters @TheMasters]

It's here. Good morning from Masters Monday. #themasters

[IBM @IBM]

https://t.co/30RFQQtStU

[Six Five Media @TheSixFiveMedia]

AI spending is accelerating, but business impact is lagging.

From Davos, @PatrickMoorhead & @danielnewmanUV sit down with @IBM’s CCO @robdthomas to explore why practical or “boring” use cases outperform hype and how productivity gains compound when AI is treated like infrastructure, not a demo.

[IBM @IBM]

https://t.co/yNeepfDLTO

[Rob Thomas @robdthomas]

Software budgets may become unlimited, when redefined as all work being in scope.

[IBM Hybrid Cloud & Infrastructure @IBMcloud]

By 2027, IDC predicts companies will miss their AI cost targets by 30%. Discover how to stay ahead of the reckoning and protect ROI: https://t.co/ICBKPLdLX0

[Gartner @Gartner_inc]

Leading sales in the AI era starts with clarity.

Discover the top 3 strategic priorities for CSOs in 2026 to navigate productivity demands, economic volatility, and rapid transformation: https://t.co/z0d1gPOuIl

#GartnerSales #CSOLeadership #SalesTransformation #FutureReadySales

[IBM @IBM]

https://t.co/M1aJGesLws

[Greg Brockman @gdb]

AI product adoption is fast.

[IBM @IBM]

We’re building more than quantum computers. We're building a system that uses quantum to solve real-world problems that were once considered impossible.

Last month, IBM laid out a transparent roadmap detailing how we’ll achieve quantum advantage. Let’s take a closer look.🧵

[Force Management @ForceMgmt]

Leaders, elevate your organization in 2025 by investing in your greatest asset: your talent.

Elite revenue leaders unlock sustained revenue growth by cultivating these success traits in their GTM teams: https://t.co/U1J3Pm5ABi #SalesTalent #RevenueGrowth #SalesSuccess

[Gartner @Gartner_inc]

Who leads the charge on AI is a vital business decision, but there’s hardly a standard, according to our recent survey.

Does that person need to sit in the C-suite? Find out now: https://t.co/bFpwCMLTPw

#AI #ArtificialIntelligence #Leadership

[CIO.com @CIOonline]

Generative AI upskilling can help future-proof your company https://t.co/ohEalLLliu

[McKinsey & Company @McKinsey]

What skills do executives need to lead thriving organizations today? Our article explores crucial leadership shifts in depth and shares real-world examples of companies that have moved beyond current norms to evolved leadership ambitions.

Find out more: https://t.co/JYJt5KcpdB