Luminate

The most trusted entertainment data and insights. Powers the Billboard Charts. Provides an essential database for all things film/TV. Independently operated.

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Big news! We just announced our new data partnership with @TencentMusic

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Luminate Partners With Tencent Music to Bring Chinese Music Metrics to Its Data Platform
https://t.co/wknibYkQ67

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Two distinct paths topped the 2026 Midyear U.S. Top Albums:

📈 #1 Most Streamed: @morganwallen ('I'm The Problem')
💿 #4 Pure Sales: @bts w 910K physical sales ('ARIRANG')

Which 𝟮𝟬𝟮𝟲 𝗠𝗶𝗱𝘆𝗲𝗮𝗿 𝗥𝗲𝗽𝗼𝗿𝘁 Top 10 album is on repeat for you?
https://t.co/oQd99hk7sL

[Luminate @luminate_data]

Dance/Electronic has surged as the largest U.S. growth genre for H1 2026 driven by newer music, younger audiences and touring.

Read more in our latest Tuesday Takeaway: https://t.co/ETatyARkLD

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Big-box stores captured nearly 30% of the physical music market. This sudden retail jump is fueled heavily by K-pop fandoms where collectibles are core. Track the retail battleground trends in our 𝟮𝟬𝟮𝟲 𝗠𝗶𝗱𝘆𝗲𝗮𝗿 𝗥𝗲𝗽𝗼𝗿𝘁: https://t.co/oQd99hk7sL

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Over half of surveyed U.S. musicians view generative AI with optimism, and nearly 1 in 5 use it to edit or remix music.

See how tech-forward artists approach ethical studio integration in our 𝟮𝟬𝟮𝟲 𝗠𝗶𝗱𝘆𝗲𝗮𝗿 𝗥𝗲𝗽𝗼𝗿𝘁: https://t.co/oQd99hk7sL

[Luminate @luminate_data]

The combination of streaming catalogs at Paramount Skydance and Warner Bros. Discovery is enough to capture 1/5 of total U.S. streaming hours.

Access our 𝟮𝟬𝟮𝟲 𝗠𝗶𝗱𝘆𝗲𝗮𝗿 𝗥𝗲𝗽𝗼𝗿𝘁 to see how the proposed merger will impact the marketplace: https://t.co/oQd99hk7sL

[Luminate @luminate_data]

We are pleased to share the launch of our 𝟮𝟬𝟮𝟲 𝗠𝗶𝗱𝘆𝗲𝗮𝗿 𝗥𝗲𝗽𝗼𝗿𝘁: 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝘂𝘀𝗶𝗰, 𝗧𝗩 & 𝗙𝗶𝗹𝗺. Download the full report now: https://t.co/oQd99hk7sL

[Luminate @luminate_data]

Streaming has a retention problem.

Waiting over 1.5 years kills engagement. Stranger Things lost views after a long break while annual shows like Love Island doubled theirs. Consistency is the new superpower.

Read more: https://t.co/bXumt79Z9N

[Luminate @luminate_data]

Our report, 𝗟𝗶𝘃𝗲 𝗠𝘂𝘀𝗶𝗰 𝟮𝟬𝟮𝟲 𝗘𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗚𝗹𝗼𝗯𝗮𝗹 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗳𝗼𝗿 𝗖𝗼𝗻𝗰𝗲𝗿𝘁𝘀 𝗮𝗻𝗱 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹𝘀, is now available. Fan demand is high but rising production costs shift strategies.
https://t.co/e3s5uIbecS

[Luminate @luminate_data]

We spent the week in #Cannes showcasing what’s next in music. Our analytics identified Effie Zilch and Lavender as breakout artists for our Emerging Artist Showcase. The week included a culture and data panel with Rob Jonas, Sherrese Clarke, Lucinda Martinez and Eliah Seton.

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Latin music has shattered its U.S. niche. Bad Bunny's Super Bowl show propelled the genre to 2.74B weekly streams, while territories like Puerto Rico, Mexico and South Korea capture historic market share.

See the full data in our latest Tuesday Takeaway: https://t.co/bHpCJ55N2h

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New Case Study: 𝐓𝐡𝐞 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞 𝐨𝐟 𝐀𝐟𝐟𝐢𝐧𝐢𝐭𝐲: 𝐇𝐨𝐰 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐚𝐭𝐞𝐬 𝐌𝐮𝐬𝐢𝐜 𝐒𝐮𝐩𝐞𝐫𝐟𝐚𝐧𝐝𝐨𝐦

Our latest case study with @Meta reveals how social behavior translates into measurable streaming and long-term superfandom

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Using the Gini coefficient (an economic tool for wealth distribution), the 2025 Luminate Year-End Report shows that Country’s biggest stars command a massive share of total streams vs. the rest of the pack.

Full breakdown of the 2025 streaming stats: https://t.co/WABV1Oo5AC

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Join Jaime Marconette at SXSW 2026 to analyze the data fueling K-pop’s global rise. Featuring experts from Luminate & Virgin Music Group, we’re breaking down the export-first strategies and localized content helping Korean labels capture international markets.

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J-pop is going global. Luminate’s latest report shows how anime openings have evolved from TV staples into global launchpads for Japanese artists.

Access the report: https://t.co/2T58qSZKh5

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Is the "Volume War" over?

New data shows that while Netflix dominates in output, many of its hits (Wednesday, Squid Game) see season-over-season viewership dips. Meanwhile, Paramount+ is finding growth through focused, "Sheridan-verse" franchises.

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Our new Luminate report, Asia: A Global Force in Music, is live!

Breaking down the data behind:
🇰🇷 K-pop’s global scale
🇯🇵 Japan’s Anime-to-Streaming pipeline
🇮🇳 India’s 489.9B streams
🇨🇳 China’s "Super Premium" model

Get the full report: https://t.co/Qu2n6wjsRQ

[Luminate @luminate_data]

Ariana Grande’s film achievements reflect a broader shift where music stars command multi-platform influence. From digital concerts in gaming to intimate streaming docs, music has become the connective tissue of all contemporary media.

Access more: https://t.co/FFtFK9H7Bo

[Luminate @luminate_data]

Our 2025 Year-End Music Report reveals a widening gap in how genres monetize engagement. K-pop is leading the pack with a 34% superfan conversion rate, setting a high benchmark for the rest of the industry.

Head to the linkinbio to download the report

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The future of music is Gen Alpha. Jaesang Lee, CEO of HYBE and Jamie Marconette, Vice President of Luminate connected this generational data to your future strategy in our webinar: Superfans: Global Citizens & Critical Connectors

Watch the replay now: https://t.co/xtozVTKJLx