@mattceras That’s such an important realization. Clear, simple messaging always wins because most prospects are not familiar with industry terms, so it’s our job to meet them where they are and make the value easy to understand.
Ghostwriting is interesting. Why, you may ask.
It's because the goal isn’t to sound like yourself. It is to sound exactly like someone else.
Their voice, ideas and story.
I’m starting a journey helping founders turn their ideas into powerful content.
Most people have amazing ideas but don’t have the time to write them clearly.
That’s where ghostwriters come in.
Over the next few weeks, I’ll be sharing my experience about writing, leadership.