McKinsey & Company

Since 1926, the trusted advisor to the world's leading businesses, governments, and institutions. 130+ offices in 65+ countries.

[McKinsey & Company @McKinsey]

As America turns 250 this year, the next chapter will be shaped by how it competes.

With AI, advanced manufacturing, and geopolitics reshaping the global economy, innovation and adaptability will matter more than ever. ➡️ https://t.co/O5uAe0EJ6c

[McKinsey & Company @McKinsey]

The beauty market is getting reshuffled.

By 2030, fragrance is expected to overtake color cosmetics as the third-largest beauty category, as beauty spending expands into wellness, aesthetics, and supplements. https://t.co/wPWocahiA4

[McKinsey & Company @McKinsey]

Cannes 2026 felt like a turning point.

The conversation moved from AI experimentation to business impact and toward the creators, communities, and moments shaping demand in an AI-mediated world. https://t.co/8LSGpQRnJ7 ⬇️

[McKinsey & Company @McKinsey]

Resilience isn't about avoiding setbacks. It's about how leaders respond to them.

In our latest interview, FIT CEO Sidney Lu reflects on four decades in tech and the leadership ideas that endure: take ownership, learn the lesson, and keep moving forward.
https://t.co/P30V8SGZoX

[McKinsey & Company @McKinsey]

Our 2026 book recommendation list is live, featuring nearly 100 picks from leaders around the world.

From leadership and AI to history, memoirs and fiction, this year's selections offer fresh perspectives and compelling reads to add to your list.➡️ https://t.co/i8RKDBZnGi

[McKinsey & Company @McKinsey]

Trade spend can account for up to 11% of revenue. Yet many companies still struggle to see what's actually creating growth.

Advanced analytics can help distinguish incremental sales from spend that simply gets absorbed into the system. https://t.co/bkcHW0ur9v

[McKinsey & Company @McKinsey]

Geopolitical uncertainty is becoming part of the operating environment. Yet nearly half of organizations still do no scenario analysis at all.

As volatility becomes more persistent, resilience comes less from preparing for several. https://t.co/A9vCuRjRTJ

[McKinsey & Company @McKinsey]

Emotional connection is now the number one driver of luxury desirability, overtaking craftsmanship, heritage, and exclusivity.

The brands that win next won't just sell luxury, they'll create emotional connection. https://t.co/WDpDmQA0ez

[McKinsey & Company @McKinsey]

North American grocery is opening new battlegrounds and the game is getting more sophisticated, with winners building hard-to-copy models they can own. https://t.co/q7D97LCa0J

[McKinsey & Company @McKinsey]

Consumers remain cost conscious, but AI is changing the economics of digital commerce.

As discovery, personalization, and retail media evolve, the next phase of e-commerce growth may belong to retailers that embed AI across the customer journey. https://t.co/l4GkzpP8Ky

[McKinsey & Company @McKinsey]

Some of the biggest investments in a business aren't always the most visible.

As margins tighten, more organizations are rethinking trade spend—bringing greater discipline to a lever that can shape growth, profitability, and channel performance. https://t.co/OudpcQxWKw

[McKinsey & Company @McKinsey]

82% of advertisers plan to buy AI ad formats directly.

As AI reshapes discovery and purchasing, more value may flow to the platforms influencing consumer decisions. https://t.co/l4wJN4YzIF

[McKinsey & Company @McKinsey]

As climate risks intensify, where should adaptation dollars go?

New research compares climate hazards across Southeast Asia with the measures designed to address them—and reveals where investment is concentrated today. https://t.co/52f2xOWNtB

[McKinsey & Company @McKinsey]

The difference between leaders often isn't the pressure they face—it's how they respond to it.

Even in constant disruption, strong leaders create space for people to think clearly, challenge ideas constructively and make better decisions under pressure. https://t.co/mK1Z5eVZRX

[McKinsey On Strategy @McKStrategy]

How much of your strategy is being shaped by a number that doesn't reflect reality?

See the case study in the Valuation Practitioner: https://t.co/rrcaR2hwlP

[McKinsey & Company @McKinsey]

Shoppers are still opening their wallets but these four trends are changing the consumer sector fast. ⬇️

1️⃣ The tech-driven path to purchase
2️⃣ The health revolution
3️⃣ The experience economy
4️⃣ The resourceful consumer

Will brands keep up? https://t.co/lIIaFqIkrv

[McKinsey Global Institute @McKinsey_MGI]

Eight of the world’s ten largest companies now compete in “arenas”—up from just one in 2005.

That’s not a sector shift. It’s structural. Value is concentrating in a small set of fast-growing, high-dynamism spaces.

The companies pulling ahead build capabilities that travel across arenas, and compound over time. https://t.co/IJ0CSb9blo

[McKinsey Global Institute @McKinsey_MGI]

AI won’t make most human skills obsolete, but it will change how they’re used.

MGI’s Skill Change Index shows which skills will be most, and least, exposed to automation: https://t.co/BIUzxV3CtQ

[McKinsey & Company @McKinsey]

Women’s health is more than a healthcare issue, it’s an economic opportunity.

Learn how closing the women’s health gap can improve lives, strengthen communities, and support economic growth in our Sustainability & Inclusive Growth Impact Report. https://t.co/DaKX14Dw7f

[McKinsey & Company @McKinsey]

As AI takes on a greater role in discovery and decision-making, influence depends not only on capturing attention, but also on being recommended at the moment of choice.

Learn how AI is transforming the advertising ecosystem. https://t.co/iB95gYHQFC