Michelle Horowitz

SVP, Head of Marketing and Communications | CMO | Business Transformation | Change Leadership | Board Member | Investor | opinions here are my own

[Michelle Horowitz @MHorowitz_]

@DaliaFeldheim shares the many benefits #FemaleLeadership. Traits associated with women are often dismissed in the corporate world. These are some of the most essential to successful #leadership, especially coming out of the pandemic. #WomenInLeadership https://t.co/f4vPUs504B

[Michelle Horowitz @MHorowitz_]

It's certainly important to #ThinkOutsideTheBox in the business world. Behind every success, there is a #innovative idea and a lot of hard work. #Innovation

[StartUs Insights @StartUsInsights]

Dream + Act = Success ✨

#CorporateInnovation #CorporateGrowth #CorporateSuccess #CorporateStrategy #NewIdeas #Innovation #DreamBig

[Michelle Horowitz @MHorowitz_]

It can be difficult to determine what part of an org is responsible for #DataEthics, says @alvarezmarsal. A key strategy is to incorporate ethical #DataUse into the firm's broader company mission to encourage all members to play their part. #EthicalDataUse https://t.co/dKPlJFRFqE

[Michelle Horowitz @MHorowitz_]

Consumer loyalty is the future of #marketing. Eighty-three percent of customers told Qonsent that they are concerned about their #DataPrivacy. It's key that orgs build long-term customer relationships by being transparent about their #DataUse. #DataEthics https://t.co/NlCyQToND8

[Michelle Horowitz @MHorowitz_]

This is an insightful read by @adzandads for @adexchanger. In particular, I was struck by checklist item 4: implement a "funnel of trust". This is a great starting point for teams trying to develop a new #DataStrategy post third-party #cookies. #DataUse https://t.co/0qvqzTDYEf

[Michelle Horowitz @MHorowitz_]

@T_Kap Thanks for sharing! This is great insight into the value of integrating empathy into your corporate mindset. This can 100% inspire others to connect more authentically with your content.

[Michelle Horowitz @MHorowitz_]

Why is #CreativityInLeadership important? This @ForbesCoaches article focuses on the role of #creativity in solution-based leadership. Determining your org's goals and finding innovative ways to achieve them is key to being a successful leader. #Leadership https://t.co/utWoiXW7KX

[Michelle Horowitz @MHorowitz_]

Jessica Wong, CEO for @ValuxDigital, gives valuable insight into the relationship between #CorporateBranding and #PersonalBranding. I love the idea of viewing employees as company ambassadors. #EmployeeExperience https://t.co/ItLUDAucdX

[Michelle Horowitz @MHorowitz_]

What's ahead for the #MarketingIndustry? This article from @cmswire discusses why the #CustomerJourney is key to marketing successfully. Know your audience so you can tell them an authentic story that captures their interest. #CustomerExperience https://t.co/iIyx2qJbcm

[Michelle Horowitz @MHorowitz_]

@T_Kap shares a great mentality for #leadership here. A key component of being a successful #leader in the corporate world is putting yourself out there and not being afraid to take risks. #PursueYourGoals

[Todd Kaplan @T_Kap]

Are you playing to win?
Or are you playing not to lose?

My dad used to ask me this when I was playing sports growing up, and that simple mindset shift made a huge difference.

Apply this to your day to day - don’t worry about failing - take the shot & play on your front foot.

[Michelle Horowitz @MHorowitz_]

The @FastCompany article makes a strong case as to how #mentoring programs can help retain employees by creating a feeling of belonging and value.

Leaders should keep this in mind when exploring #retention solutions. https://t.co/CN76Q2vzxE

[Michelle Horowitz @MHorowitz_]

This article by @Dr_Dan_Jolivet highlights the important issue of employee #MentalHealth. A healthy workforce means a productive and efficient work environment. It's crucial that leaders prioritize their #employees. #BusinessLeadership https://t.co/Lq2ozGMhRY

[Michelle Horowitz @MHorowitz_]

I think the most prominent ethical challenge marketers face is #DataPrivacy. The tides are shifting, and #DataEthics is shaping how we understand our audiences.

@MarketingWeekEd https://t.co/f3HoQqSIBw

[Michelle Horowitz @MHorowitz_]

Great read on how #AI can help marketing teams better understand customers, make better decisions, and avoid mistakes.

The future of marketing will be more connected and intelligent.

#ModernMarketing #Marketing @MITSloan https://t.co/ifwOjD6MQ3

[Michelle Horowitz @MHorowitz_]

We are getting closer and closer to a world where #DataPrivacy is taking center stage. In a world without #ThirdPartyCookies, marketers must maximize first-party data to reach customers in real-time.

@Forbes https://t.co/lm8OmHcivk

[Michelle Horowitz @MHorowitz_]

Disney's pivoting to clean-room technology and ditching #ThirdPartyCookies. It will be interesting to see how other streaming platforms cope without cookies. https://t.co/GwG1jHBhLB

[ADWEEK @Adweek]

Cookies aren’t in the diet for advertisers anymore, and Disney’s new partnership with The Trade Desk is looking to stop any lingering cravings. https://t.co/AFqFUs3whO

[Michelle Horowitz @MHorowitz_]

@ProtectMPrivacy These are some useful tips from @ProtectMPrivacy. It's important to know what information you're putting out there, and when you should be cautious in order to preserve your right to data privacy.

[Michelle Horowitz @MHorowitz_]

@T_Kap I love this mindset shift, @T_Kap! Playing to win unlocks #innovation.

[Michelle Horowitz @MHorowitz_]

.@roanoketimes reports on the upcoming Women’s Leadership Conference, which is being held on August 1st. With a theme surrounding #ProblemSolving, this promises to be an influential learning opportunity for #WomenInLeadership! #Success #Inclusion https://t.co/YfiaZzLLQa

[Michelle Horowitz @MHorowitz_]

#ChangeManagement is constantly evolving due to the ever-increasing influence of #automation. But we need to be careful not to lose the human aspect of our work as we start to rely more heavily on #tech! @NetworkWorld #Leadership https://t.co/T6bK5FX82W