A clothing brand and a watchmaker topped our NFL partnership roundup.
@_CeeDeeThree × @Abercrombie: 34K likes
@saquon × @HMoserCie: 23.8K
Most brands on the list were outside sports and performance. If you could sign one NFL player to rep your brand, who would it be?
When it comes to recovery, real stories matter.
Through MILLIONS, @r3stemcell teamed up with @KendrickPerkins, @VernonDavis85, @TheCannonBriggs, and other athletes to give fans a look inside their clinic visits.
No fluff. Just athletes sharing their experiences.
Every UFC athlete has a brand story. UFC 334 has some good ones.
Top partnerships from @ufc 334 fighters:
@ciryl_gane x @JBLaudio: 28K likes
@Josh_HokitUFC x @Sespe_Creek: 8.7K likes
Headphones, whiskey, water, supplements. Fans pay attention to everything fighters use.
Not every World Cup story happened inside the stadium.
Torrance is 25 min from SoFi. @VisitTorrance teamed up with athletes and creators on MILLIONS to show fans what the city has to offer.
Games are 90 minutes. What visitors spend around them can last weeks.
The hardest thing for a bank to earn is trust. Athletes already have it.
Top bank partnerships, Jul–Sep:
David Beckham x @BankofAmerica: 47.1K likes
Xavier Legette x @Visa: 17.3K likes
The best ones didn’t feel like finance ads. They felt like the athlete talking to fans.
Most brands sit next to the game. Popp Chains got into it.
In @TheSavBananas Banana Ball, the chain is part of the celebration and all over the clips fans share.
Congrats to the @PoppChains team 👏
@TAGSportsAI moved fast after @aidan_teel was drafted by the Twins.
Through MILLIONS, they partnered with him and put ads behind his content.
2,100+ site visits and 90 TAG One Radars sold, and climbing. That’s how you turn draft-day buzz into real sales 👏
Who’s fuelling elite athletes?
We pulled a report of hydration and recovery partnerships from Aug–Oct. @Cristiano × @Herbalife topped our list, followed by @TiaToomey × @drinkLMNT.
The workout gets the views. What fuels it is a story worth telling.
Aonic partnered with a dozen athletes and creators through MILLIONS to show off Aonic Fuel in @sproutsfm stores.
When a retail launch shows up in that many feeds, it feels more like a trend than an ad.
Congrats to the @AonicClub team! 🙌