Marketing + Media Alliance

The Marketing + Media Alliance unites CMOs & Tech/Media/Platforms globally to advance marketing’s impact & business value. Join the Alliance

[Marketing + Media Alliance @MMAglobal]

The smartest focus group in marketing is now its best-looking. ​Join the Alliance. https://t.co/qPbOWpPQWH

[Marketing + Media Alliance @MMAglobal]

The smartest focus group in marketing is now its best-looking. ​Join the Alliance. https://t.co/qPbOWpPj79

[Marketing + Media Alliance @MMAglobal]

@madebymonks_ @mnkmanagement @gorecki36 2. Personas show the potential to democratize big survey data and make them more accessible
3. Accuracy varies by data availability
4. Data proliferation and AI improvement will increase # of use cases where Personas can be applied

[Marketing + Media Alliance @MMAglobal]

Is AI set to transform the market research process? @madebymonks_ set out to answer this question with the MMA, Kraken, the NFL, and other organizations through a series of experiments to test the validity and precision of these new approaches. #shapethefuture

[Marketing + Media Alliance @MMAglobal]

@madebymonks_ @mnkmanagement @gorecki36 They found that, for high level attitudes, personas and LLMs did a good job of predicting key patterns

Overall, what they know so far is:
1. LLMs can answer some questions directionally

[Marketing + Media Alliance @MMAglobal]

@gregstuart If you are interested in getting hands-on experience in your own organization, contact MMA's AI Leadership Coalition at https://t.co/xXdV7y1xgk.

[Marketing + Media Alliance @MMAglobal]

MMA's CAP is driving dramatic marketing impact by leveraging hyper-personalization. Of the eight experiments so far, the average boost in performance is 2.5x. @gregstuart and Rex Briggs presented results from Shell and MLB at the MMA CMO & CEO Summit today. #shapethefuture

[Marketing + Media Alliance @MMAglobal]

@gregstuart MLB activated its experiment with 7 teams with the goal of selling more tickets. They had five identified cohorts: Avid; Family; Youth; Social; Gamers. They implemented 2,000+ creative versions with an average conversion lift of 65%.

[Marketing + Media Alliance @MMAglobal]

@shellypalmer • If you don't know what you're doing it won't help you.
• If you suck at your job you will suck faster.

These are just a sampling from his talk. Subscribe to MMA Global's YouTube channel, where will post the recording of his session in the coming days. https://t.co/luatwYg5pV

[Marketing + Media Alliance @MMAglobal]

What are the five ways marketing with never be the same because of GenAI? And how do you prepare?

@shellypalmer spoke at the MMA CMO & CEO Summit to answer this question and help marketers be prepared for the future. #shapethefuture

[Marketing + Media Alliance @MMAglobal]

@shellypalmer • Your data is at the mercy of large language models.
• When everyone has the Death Star it's no longer a competitive advantage.
• Please do not look at the future through the lens of the present. Imagine a world where cognitive work is just done for you.

[Marketing + Media Alliance @MMAglobal]

@gorecki36 Reach out if you would like to implement Movable Middles at your organization. The MMA can help. https://t.co/t9HT2jFzVL

[Marketing + Media Alliance @MMAglobal]

𝘔𝘰𝘷𝘢𝘣𝘭𝘦 𝘔𝘪𝘥𝘥𝘭𝘦𝘴 𝘎𝘳𝘰𝘸𝘵𝘩 𝘍𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬 (𝘔𝘔𝘎𝘍): 𝘕𝘦𝘸 𝘛𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘰𝘯 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘛𝘢𝘳𝘨𝘦𝘵𝘪𝘯𝘨 𝘵𝘰 𝘏𝘢𝘤𝘬 𝘚𝘩𝘰𝘳𝘵- 𝘢𝘯𝘥 𝘓𝘰𝘯𝘨-𝘛𝘦𝘳𝘮 𝘎𝘳𝘰𝘸𝘵𝘩 is the title of @gorecki36's talk today at the MMA CMO & CEO Summit.

[Marketing + Media Alliance @MMAglobal]

@gorecki36 Any brand can deploy Movable Middles. There are 4 steps to repeatable implementation:
1. Identify MM segment
2. Convert to audience
3. Test and validate
4. Repeat/scale