On 23 September, Saudi Arabia celebrates a historic journey of unification and the shared identity, heritage, and culture carried forward by its people.
Today, Saudi culture continues to evolve through its creative voices, building connections and dialogue across borders.
Happy #SaudiNationalDay
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Showcasing key initiatives and solutions that bring together culture, artificial intelligence and digital transformation, as part of Saudi Arabia’s cultural sector’s participation in the UNESCO Global Forum on the Ethics of Artificial Intelligence.
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Saudi Arabia’s cultural sector participates in the fourth edition of the UNESCO Global Forum on the Ethics of Artificial Intelligence, highlighting the role of culture in shaping an inclusive and responsible AI future.
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Abadia brings Saudi heritage into contemporary fashion through craftsmanship, storytelling, and design.
Founded by Shahd AlShehail and Naeema AlShehail, the brand works with artisans to reinterpret traditional techniques, carrying cultural knowledge and craft into new forms.
As part of Saudi 100 Brands, an initiative by @FashionMOC, Abadia has invited audiences beyond the Kingdom to discover Saudi culture through fashion, sharing its stories and craftsmanship on international stages.
Discover the designers shaping Saudi fashion through #ThreadsOfCulture.
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Jameel Mahmoud’s career offers a window into the musical traditions of Saudi Arabia’s Western region.
As a singer, composer, and presenter, he hosted Watar wa Samar, a Saudi television programme that showcased local music and artists. Through the programme, he also explored ‘Maqamat’, the melodic systems at the heart of Arabic music, inviting audiences to experience Saudi and regional musical traditions.
Explore the Kingdom’s traditional artists through #SoundsOfSaudi.
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From the Kingdom’s first couture house to a legacy spanning generations, Adnan Akbar has helped shape the story of Saudi fashion.
Today, that legacy continues through collections inspired by Saudi culture. From Saudi 100 Brands, led by @FashionMOC, to Riyadh Fashion Week, the house invites audiences to discover Saudi couture through a contemporary lens.
Most recently, 'Oasis Legacy' drew on the colours of Saudi deserts and oases to inspire its latest collection.
Discover more through #ThreadsOfCulture.
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Thaj Archaeological Site offers a window into Saudi Arabia’s history.
Discoveries at the site include the remains of a walled city, ancient burial sites, wells and the remarkable Thaj Treasure, featuring gold jewellery, gemstones, and a gold funerary mask. Together, they reveal Thaj’s importance as a center of trade and cultural exchange in ancient Arabia.
Follow #SaudiDiscoveries as we continue exploring the Kingdom's archaeological discoveries.
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Sustainability may be shaping the future of fashion, but many of its principles have long been familiar to Saudi culture.
Traditional clothing placed value on craftsmanship, skilled techniques, and garments made with care. Today, that same consideration for materials and resources is taking new forms through innovation.
One example begins in the Red Sea. @FashionMOC, in collaboration with KAUST and PYRATEX, is transforming locally sourced Sargassum seaweed into a sustainable textile, one that has already been used to create garments in the Kingdom.
From longstanding practices to new possibilities, discover how sustainability is evolving in Saudi fashion with #ThreadsOfCulture
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На протяжении всей 39-й Московской международной книжной ярмарки гости павильона Саудовской Аравии в Гостином Дворе знакомились с богатством литературы и культуры Королевства.
Посетители открывали для себя произведения саудовских авторов, участвовали в семинарах и мастер-классах, а также узнавали больше о тесных культурных связях между Саудовской Аравией и Российской Федерацией.
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A glimpse into the visitors' experience.
At the Saudi pavilion at the 39th Moscow International Book Fair, visitors explored the Kingdom's literary landscape throughout the event at Gostiny Dvor.
Guests explored the Kingdom's literary works, attended seminars and workshops, and discovered the cultural ties between Saudi Arabia and the Russian Federation.
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Комиссия по литературе, издательскому делу и переводу @LPTC_MOC открыла национальный павильон Саудовской Аравии на 39-й Московской международной книжной ярмарке, которая проходит со 2 по 6 сентября в Гостином Дворе.
В павильоне гости смогут познакомиться с литературным и культурным наследием Королевства через семинары, мастер-классы и мероприятия, посвященные культурному обмену.
Посетите павильон Саудовской Аравии и узнайте больше об идеях, которые формируют будущее Королевства.
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The @LPTC_MOC has inaugurated Saudi Arabia's national pavilion at the 39th Moscow International Book Fair, running from 2nd to 6th September at Gostiny Dvor.
The pavilion will present a comprehensive picture of the Kingdom's literary and cultural landscape through seminars, workshops, and cultural exchange.
Visit the Saudi Pavilion to discover the ideas shaping the Kingdom's future
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August was a month of creative voices, living heritage, and cultural expression.
From spotlighting emerging Saudi talent and exploring the Kingdom through Saudi Discoveries, to celebrating Arabic calligraphy and Taif roses, we uncovered the traditions and stories that continue to shape Saudi culture.
We also celebrated Youth Day and World Photography Day, while exploring the threads connecting Saudi fashion's global presence, traditional materials and craftsmanship.
Stay tuned for next month’s #CulturalDigest.
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Saudi fashion has established a strong presence beyond the Kingdom. Through Saudi 100 Brands, led by the Fashion Commission, homegrown designers are bringing Saudi creativity, craftsmanship and heritage to global fashion capitals. Follow the journey through Threads of Culture.
Did you know camels have already made their way from Saudi heritage to contemporary fashion?
From the bisht to leather shoes and bags, camel materials are being reworked into contemporary design. Saudi brand @TamasheeME, led by Muneera Al-Tamimi, uses camel leather to bring Saudi heritage into modern pieces.
Supported by the @FashionMOC, designers are continuing to draw on the Kingdom’s heritage and craftsmanship to shape contemporary fashion.
And the camel’s fashion story travels further: camel hair has appeared in luxury pieces from Louis Vuitton, Prada and Ralph Lauren.
Discover more with #ThreadsOfCulture
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En marge de la visite officielle en République française de Son Altesse Royale le Prince héritier Mohammed bin Salman, Son Altesse le Prince @BadrFAlSaud s'est félicité de l'annonce de la création d'un nouveau centre culturel saoudien à Paris. Ce projet renforce les liens culturels entre les deux pays à travers des initiatives, programmes et opportunités communs, témoignant de l'engagement du Royaume en faveur de l'échange et de la collaboration culturels.
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On the sidelines of the official visit to the French Republic by HRH Crown Prince Mohammed bin Salman, HH Prince @BadrFAlSaud welcomed the announcement of the establishment of a new Saudi cultural center in Paris, further strengthening cultural relations between the two countries through joint initiatives, programs and opportunities, underscoring the Kingdom’s commitment to cultural exchange and engagement.
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Saudi Arabia’s archaeological sites span thousands of years, with new discoveries deepening our understanding of the Kingdom’s history. Follow our Saudi discoveries series as we spotlight findings and the Heritage Commission’s work to preserve them for future generations.
Founded by sisters Leena and Hala El-Khereiji, @Charmaleena brings Saudi craftsmanship, creativity and cultural references into contemporary jewellery designed for today.
In 2023, Charmaleena received the National Cultural Award for Fashion, presented by the #SaudiMinistryOfCulture, recognising the brand’s contribution to Saudi fashion and culture.
Supported by the @FashionMOC, the brand continues to bring a distinctly Saudi point of view to jewellery, connecting cultural identity with contemporary expression.
Discover the people shaping Saudi fashion through #ThreadsOfCulture
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This World Fashion Day, we celebrate Saudi fashion through Threads of Culture. Inspired by the Kingdom’s landscapes, Saudi designers translate its colours into contemporary fashion, reflecting the creativity championed by the Fashion Commission.