Magnite

The largest independent sell-side advertising company. Find us on Nasdaq at MGNI.

[Magnite @magnite]

From live sport to major broadcast events, audiences continue to gather in huge numbers around shared moments. What’s changing is how agencies can access them.

As viewing shifts to streaming, programmatic is creating opportunities to connect with some of the most engaged audiences in media.

Our latest article explores what this means for agencies and advertisers across Australia’s evolving live streaming landscape.

https://t.co/zHOmm11536

[Magnite @magnite]

Football's biggest global tournament is more than a sporting event; it presents huge omnichannel opportunities to engage across TV, streaming, mobile, audio, and much more. We spoke with leaders from @Samsung_Ads, @LG_Ad_Solutions, @skybrasil, and SBT to explore how sports advertising is evolving in one of the world's most passionate football markets.

https://t.co/1HOko6gyS5

[Magnite @magnite]

As streaming grows more global, more live, and more unpredictable, infrastructure matters more than ever.

At Magnite, we have invested more than $100M in owned infrastructure, paired with a strategic cloud footprint, to support the scale and flexibility our partners need.

For publishers, infrastructure should create leverage, not limitations. It should help them capture demand, protect economics, and scale with confidence.

That is what we are building at Magnite.

https://t.co/ZHlzOf6NzU

[Magnite @magnite]

As publishers increasingly turn to mobile apps to connect with engaged audiences, they need lightweight and low-latency monetization solutions that connect them to premium demand. Our Director, Product Management Ravi Dhanjal spoke at @Amazon's APS Summit alongside @InMobi about mobile in-app SDK strategy.

[Magnite @magnite]

Magnite is pleased to partner with Walmart Connect on the launch of a more flexible buying model.

By enabling audience decisioning at the supply side through Magnite, we are creating a scalable foundation for advertisers to activate Walmart Connect’s powerful commerce signals across multiple certified DSPs.

We’re making it easier for advertisers to make smarter decisions with less fragmentation, improved inventory access and better signal fidelity.

https://t.co/VLrieGhfgU

[Magnite @magnite]

It was fantastic connecting with clients, partners, and mobile leaders last week at MAU Vegas to talk about the future of in-app experiences and the evolving mobile landscape.

We're excited by the conversations, insights, and opportunities ahead as we continue building what’s next together. Thanks to everyone who took the time to meet with us in Vegas!

[Magnite @magnite]

Ophélie Princé and Damien Véran took the stage at @AdClubToronto's Digital Day with @CossetteMedia's Marissa Cristiano to discuss how gen AI and agentic tools are transforming CTV advertising.

[Magnite @magnite]

Our VP, LATAM Rafael Pallares joined a panel about OTT monetization with @canal13, @DIRECTVLA, hosted by @broadpeak in Santiago, Chile this week. They shared insights on how streaming publishers across Latin America are growing their audiences and revenue streams through advertising.

[Magnite @magnite]

At @Adexchanger Programmatic AI, our Vice President of Revenue, SpringServe Geoff Spence, explored the evolution of programmatic as AI adoption increases with @LG_Ad_Solutions’s Andrew Tint.

[Magnite @magnite]

To celebrate AAPI Heritage Month and Jewish Heritage Month, our Asians at Magnite and Tikkun Olam ERGs teamed up for an incredible afternoon of mahjong!

We learned about the cultural impact of mahjong, from its historic Chinese roots to its cherished role within American Jewish communities. The game has long served as a meaningful bridge for connection, tradition, and the sharing of stories across generations.

A huge thank you to GreenTileSocialClub for leading our workshop!

[Magnite @magnite]

That’s a wrap on Magnite Midterms 2026!

We heard firsthand how publishers are modernizing their setups to capture more political spend and how buyers are shifting practices to access premium inventory directly.

This cycle is all about supply side efficiency and we’re ensuring both sides are prepared. Huge thanks to our partners for joining us for a thoughtful discussion on the 2026 political advertising landscape.

@DirectTV
@AMCGlobalMedia
@TargetedVictory
@xscreenmedia
@gpsimpact

[Magnite @magnite]

Cannes is just around the corner! Magnite is headed back to the Croisette and our team is ready to explore new ways to drive results together.

Meet the team on the ground and book a meeting here: https://t.co/Nxykch1RTj

[Magnite @magnite]

As consumer expectations and advertising technologies evolve, the future of CTV is becoming increasingly dynamic, personalized, and performance-oriented.

Catch Magnite’s Ophélie Princé and Damien Véran at @AdClubToronto Digital Day 2026 for a conversation on the evolution of CTV alongside @Cossette Media’s Marissa Cristiano.

[Magnite @magnite]

Streaming TV is growing fast - and so is the complexity that comes with buying it.

Cake. Shop wanted to help independent agencies scale with control and transparency. With Magnite ClearLine, they’re doing just that - helping them activate streaming TV more efficiently and connect directly to top-tier broadcasters, reducing intermediaries.

This is what strong partnerships look like - aligning technology with real client needs to deliver better outcomes. Explore the case study: https://t.co/sOHiEKJoxR

[Magnite @magnite]

Our own Jaden Grant took to the stage this week at @AmagiCorp's FAST conference in London. Jaden joined the expert panel to share her insights on the FAST monetisation gap: what buyers want vs what channels deliver.

#LondonFAST2026

[Magnite @magnite]

Don’t miss our Vice President of Revenue, SpringServe Geoff Spence at @adexchanger's Programmatic AI! Geoff will join Andrew Tint from @LG_Ad_Solutions to dive into how teams are using AI to make programmatic systems more effective.

[Magnite @magnite]

AI is reshaping advertising, but only when it’s applied with purpose. From smarter mediation to agent-driven workflows, the focus is on helping publishers and buyers operate more efficiently, act on real-time signals, and connect and execute more seamlessly.

Read more about how AI is supporting a more intelligent, execution-driven advertising ecosystem

https://t.co/oGxo3M5QWe

[Magnite @magnite]

Magnite is heading to MAU Vegas!

Looking forward to connecting with mobile leaders about how in-app has become a strategic centerpiece in a fragmented media landscape.

[Magnite @magnite]

What drives political reach in a fragmented ecosystem? Learn more about optimizing your supply chain at Magnite University⚡ https://t.co/tKPnIuZLNF

[Magnite @magnite]

By combining @ExpediaGroup's massive first-party traveler intent data with Magnite’s scale across omnichannel formats, including CTV, we're making it easier than ever for advertisers to connect with high-intent travelers at every stage of their journey. Read more about our partnership in @Adweek https://t.co/MuezQIWai3