The list you should worry about is not the size of your list.
It is the percentage of your list that has opened anything in the last 90 days.
That is the number that decides what your programme actually is.
#emailmarketing#engagement
Sending to people who do not open your emails is not free.
It costs you inbox placement with the people who do.
Suppress your six-month non-openers. Watch the metrics on the engaged half go up.
#emailmarketing#deliverability
A great subject line is not clever. It is specific.
Vague gets ignored. Specific gets opened.
"Our spring update is here" loses. "The three changes coming to your account on 14 July" wins.
#emailmarketing#copywriting
Automation is not a campaign you forgot to send.
It is the email that fires the moment someone needs it. Not the moment your calendar says to send it.
The difference shows up in your revenue line within a quarter.
#emailmarketing#marketingautomation
Read your last campaign out loud. All of it.Does it sound like you? Or does it sound like someone trying to write a professional email? The emails that actually get read are written in a voice that sounds like a real person speaking. https://t.co/G2kZtycgmp
#emailcopywriting
Email list health is one of those phrases that gets used a lot and explained very little.Most people hear it and think: remove the bad addresses. Keep things tidy. Done. That is part of it. But only a small part.
Read: https://t.co/HDJjhYp7Sc #EmailMarketing#EmailListHealth
The welcome email is the highest-opened email you will ever send. Most use it to say thank you and ask subscribers to look out for future emails. Missed opportunity. https://t.co/84aZTnbV8x
Subscribe here: Two newsletters worth your inbox space:๐ฅ Fuelling Success: weekly, every Tuesday. Tactical email insight from our COO. ๐ช From My Desk to Yours: monthly, from our CEO. The longer view.
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List size is a vanity metric without engagement data. A 20,000-person list with 5% engagement is not an asset. It is a liability. Read why permission and consent matter more than list size.
https://t.co/rqb0bBtu9t
Springnest๐ค Mail Blaze
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