MarTech

Connecting the content, thought leadership, and event-based education like never before. Sister to @sengineland @smx @martechconf. MarTech is marketing!

[MarTech @martechismktg]

Your best customer can tell your holiday note was AI-generated.

Where AI belongs in marketing comms, and where humans need to own it: https://t.co/hQgdWibnX4

[MarTech @martechismktg]

AI now recommends local brands about as often as Google does.

@soci_ai tracked ~3,000 U.S. multi-location brands across ChatGPT, Gemini and Claude.

Here's what decides which locations get recommended 🧵👇

[MarTech @martechismktg]

AI saves time on the first draft. Then someone has to check it.

Does reviewing AI output eat up the time it saves you?

[MarTech @martechismktg]

@MoneyMirCEO @soci_ai That "before you change anything" part is worth emphasizing. The headline gives you a reason to look closer; the details help you decide what to do.

[MarTech @martechismktg]

AI now recommends local brands about as often as Google does.

@soci_ai tracked ~3,000 U.S. multi-location brands across ChatGPT, Gemini and Claude.

Here's what decides which locations get recommended 🧵👇

[MarTech @martechismktg]

AI saves time on the first draft. Then someone has to check it.

Does reviewing AI output eat up the time it saves you?

[MarTech @martechismktg]

Which listing does your team treat as an afterthought: Yelp, Facebook or your own location pages?

The full analysis, with all three charts and how it measures citation breadth vs. depth 👇
https://t.co/6PH0Blyasz

[MarTech @martechismktg]

The four recommended priorities:

1. Audit and fix Google Maps and Yelp. Yelp isn't just for restaurants
2. Make local landing pages central
3. Keep fresh reviews coming
4. Work your citation profile. AI cites 3-6 sources per local answer

[MarTech @martechismktg]

Missing product details leave AI room to guess.

Andrew Au of Intercept makes the case for buyer guides that explain limitations using real user reviews ⬇️

[Search Engine Land @sengineland]

Rankings jumping around this week? That's expected.

Google's November core update is still rolling out, and @rustybrick says this one will be a big one 👇 #SEO
https://t.co/riYvDHHVD3

[Search Engine Land @sengineland]

Google's November 2026 core update is rolling out now.

It applies globally to all languages and may take up to 2 weeks to finish.

Timeline + Google's guidance and past updates: https://t.co/Y6xEDO1BSc

[Search Engine Land @sengineland]

Google now says AI-generated content needs a manual fact-check.

What does your review step really look like, if there is one? 👇