U.S. thrift and used-goods stores sold 15% more in the first seven months of 2026 than a year before ~ retail overall grew 5%.
More of us are thrifting, yet more of what we're seeing on the racks is priced close to new.
81% of Americans say they actively try to tune out ads.
Meanwhile, advertising is now a $1T+ global industry.
So the better we get at ignoring marketing, the louder it gets 🤔
If you’re interested in a topic… consider curating what already exists.
Do we really need another ‘how-to’ guru, pumping out reams of AI-assisted common sense?
If you want to build… do so.
But if you do so, for our collective sanity…
But build real things.