MarkPartners

Brand strategy & content marketing. Helping businesses determine what to say and do; how to do it; and where to do it.
Ready to do something remarkable?

[MarkPartners @Mark_Partners]

A strategy that isn't practical? Don't bother.

Devising a great strategy is one thing, but actually putting it to work is another. Here at Mark Partners, we do both.

#branding #dedication #pragmatic #strategy

[MarkPartners @Mark_Partners]

How do you know when you're set for launch?

When Ottevanger Milling Engineers created a new innovation, we launched a pilot program for leading prospects which provided a unique win-win.

Get the feed for thought: https://t.co/hpG0eBrjoo

#innovation #branding #launch #B2B

[MarkPartners @Mark_Partners]

There's nothing wrong with needing a push sometimes. It could be practical hands-on support'. Perhaps a new perspective from outside the team. Or maybe both.

Who was there for you when you needed it? Tag them to say 'thanks'!

#thankyou

[MarkPartners @Mark_Partners]

How do you launch an umbrella company containing 8 different brands?

For TRIOTT GROUP, the answer was simple: ask Mark Partners to create a strategy - and then execute it with lots of new content

Learn more at: https://t.co/5879GtqcQY

#tradeshow #branding #B2B #contentbuilders

[MarkPartners @Mark_Partners]

Brands are built on trust. It's not about how many promises you make - it's about how many you keep.

Which is why here at Mark Partners, what you see is what you get.

#brandidentity #trust #dedication #B2B

[MarkPartners @Mark_Partners]

What was a valuable quality of your most recent campaign?

We're a team that loves versatility: both in our team and our creative work. Learn more about us at: https://t.co/bIT4DDVo43

#branding #strategy #brandbuilders #creativity

[MarkPartners @Mark_Partners]

It's one of the most valuable questions for any brand. For us, it's the start-and-end point for every project.

Your customer is our customer. Understanding and triggering them is what guides our work. So how do you stay in touch with your customers?

#branding #strategy

[MarkPartners @Mark_Partners]

Personal relationships are such a huge part of international B2B success.

What are your strategies for staying connected when face-to-face contact is tough?

For us, this was one strategy: https://t.co/3U9tzbXS21

#B2B #covid19 #connected #digitalevents

[MarkPartners @Mark_Partners]

It's easy to get your wires crossed when things get complex. We think it's better to keep it simple.

That's why we believe in building brands that are easy to understand, buy - and use.

#branding #strategy #values

[MarkPartners @Mark_Partners]

How can you know the value of an innovation before it's even launched?

For Ottevanger Milling Engineers, we worked together to explore and evaluate their product's potential value. Then we crafted a narrative: https://t.co/hpG0eBrjoo

#brandbuilders #branding #strategy #B2B

[MarkPartners @Mark_Partners]

Which aspects of a business do you change during a crisis? And what do you keep the same?

For the Triott Group, we had to act fast by creating an entirely new digital format to do the job: https://t.co/3U9tzbXS21

#tradeshows #covid19 #teamwork #collaboration #B2B

[MarkPartners @Mark_Partners]

Why follow a rulebook when the rules keep changing?

Here at Mark Partners we build strategy around our clients - not the other way around.

So if you're looking for bespoke guidance, or maybe a sparring partner, let's set a date: https://t.co/jS2lw6H9pI

#branding #strategy

[MarkPartners @Mark_Partners]

Working with complex products? That doesn't mean the messaging needs to be complicated.

An effective campaign talks simply to customers, but never over-simplifies.

Learn about our case with Hitachi Medical Systems: https://t.co/ihtnKPhUDw
#brandbuilders #strategy #challenge

[MarkPartners @Mark_Partners]

No, not another webinar…Instead we’ve devised something completely new: the webazine.

Find out how to stay connected with your customers online: https://t.co/3U9tzbXS21

#solutions #tradeshows #covid19

[MarkPartners @Mark_Partners]

Life is real. Brands should be too.

For us, it's all about uncovering the real you, and building a brand based on authentic purpose. So what's at your core?

#branding #strategy #purpose

[MarkPartners @Mark_Partners]

It takes courage to try something new. But you need to try new things during industry-wide disruptions like Covid.

For Triott Group, that courage paid off. By launching an online 'webazine' series, we generated new sales leads and online reach: https://t.co/3U9tzbXS21

[MarkPartners @Mark_Partners]

What's your most important ingredient for brand synergy?

Creating the umbrella brand for Triott Group, we used a common creative theme based on a simple premise: outstanding craftsmanship is the same in any language.

Discover more: https://t.co/aMgPdz4vbj
#branding #strategy

[MarkPartners @Mark_Partners]

What would you do with 4 weeks to reinvent yourself?

With trade shows and exhibitions cancelled, we had 4 weeks to design a campaign to help our client stay connected with customers.

Learn more at: https://t.co/3U9tzcfsTz

#tradeshows #covid19 #teamwork #B2B

[MarkPartners @Mark_Partners]

Keep an eye on our LinkedIn page for regular updates, news, pictures and blogs by the partners! https://t.co/gjHBKVXPRj

[MarkPartners @Mark_Partners]

Meet one of our partners: Wouter Botman. A consultant and creative director with 35+ years’ experience of bringing B2B brands to life.