Marketing Week

Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.

[Marketing Week @MarketingWeekEd]

📢 We’re stepping back from posting on X, but don’t worry, you can still get all the latest marketing news & insight here:

📰 Newsletter - https://t.co/aKZo0ogyNw
💼 LinkedIn - https://t.co/xWZ1ozqqw8
📸 Instagram - https://t.co/uzT9WX5qWi
🎬 TikTok - https://t.co/8xIHH4EYon

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Check out the latest cartoon from the @marketoonist, which this week is all about going off course.

Find more Marketoons here: https://t.co/vIEP0gLrIa

[Marketing Week @MarketingWeekEd]

Joy is back, and this time she's tackling the question: how do I keep my head above water in the golden quarter?

👉 Read Joy’s advice here: https://t.co/zJJcIZv2nG

#sponsored by @IABUK

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📊 The Lowdown: on planning and budgeting

This month we’re tackling one of marketing’s biggest challenges: planning and budgeting when every penny must count.

🗓️ Wednesday 15 October, 11am
🎙️ Hosted by Marketing Week's Russell Parsons

Register now: https://t.co/5b1dKAOj9m

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Dive in:
https://t.co/ZR56y1Ttwo

[Marketing Week @MarketingWeekEd]

Ecommerce brands are missing a trick, says Dave Jones, head of strategy at @truedigital.

He shares, how in an attempt to deliver ‘best-practice’ user experiences, most online stores follow a narrow set of design conventions that create a sense of sameness amongst consumers.

[Marketing Week @MarketingWeekEd]

Check out the latest cartoon from the @marketoonist, which this week is all about customer personas.

Find more Marketoons here: https://t.co/vIEP0gLrIa

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🗣️ Your voice matters.

Join fellow marketers in shaping the future of media and advertising by completing our Media in 2026 survey.

👉 Take part here: https://t.co/K3ATlOTomm

P.s. there's also a chance to win 1 of 2 £50 Amazon vouchers

[Marketing Week @MarketingWeekEd]

🚨 We need your voice! 🚨

Help us shape the future of media and advertising by taking part in the Media in 2026 survey, presented by Marketing Week.

🎁 As a thank you, you’ll be entered to win 1 of 2 £50 Amazon vouchers.

👉 Take the survey today: https://t.co/K3ATlOTomm

[Marketing Week @MarketingWeekEd]

Check out the latest cartoon from the @marketoonist, which this week is all about customer service.

Find more Marketoons here: https://t.co/yL3cG14MRH

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Tomorrow 15:00 BST: From flat screens to immersive worlds Join Carolin Akhtari (Co-Founder & CCO) and Daniel Sisson (Co-Founder & CTO) of KoiKollektiv as they explore how marketers can adapt, innovate and future-proof their strategies in this new era.

https://t.co/pLfsUm87EE

[Marketing Week @MarketingWeekEd]

Can commerce media really build brands, or is it destined to stay a sales channel? 🛒📈

With UK spend set to hit £20bn by 2028, the debate is shifting from data & inventory to creative and ROI.

👉 Read more here: https://t.co/ZI04e8ANeF

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American Eagle’s Sydney Sweeney denim campaign sparked controversy, but also drove its 2nd-highest ever quarterly revenue.

CMO Craig Brommers calls it a “brand and business reset” as the retailer bets big on celebrity tie-ups.

👉 Read more: https://t.co/sH9NeNqcIp

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Every marketer faces a choice: stick to the letter of the law, or tackle the bigger societal issues.

In her latest column, Helen Edwards argues why moral choices matter in marketing.

👉 Read more: https://t.co/WjxGwPExDV

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Annual budgets are out. Agility is in. 📊

Pernod Ricard is rethinking how it invests, from premiumisation to AI campaigns, even as sales dip 3%.
👉 https://t.co/SiTZvdaeSs

[Marketing Week @MarketingWeekEd]

In B2B, clicks alone don’t equal revenue.

Marketers need to show how brand and demand together create “buyability” - the confidence that actually wins deals.

👉 Read more: https://t.co/9MSzrMHsVx

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🔹 76% of CFOs want safe, reliable brands
🔹 88% of CMOs say: take risks now
🔹 For CFOs, risk = #1 priority. For CMOs, it’s #6

If the CFO runs marketing, should CMOs start selling risk reduction instead of disruption?

https://t.co/3GNxQ0zDkC

[Marketing Week @MarketingWeekEd]

In this episode of the Marketing Week Podcast, Russell Parsons, speaks with Sophie Neary, managing director at @Google, about how changing consumer patterns are redefining key retail moments — and what that means for marketers planning peak campaigns.

https://t.co/GjiJ2q7i9h

[Marketing Week @MarketingWeekEd]

Webinar: The Lowdown on what it takes to be an effective marketer

This special Festival of Marketing edition will explore the skills, traits and expertise needed to succeed today, with fresh perspectives from leading voices.

📅Register now: https://t.co/XsxqH9XOd5

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The latest cartoon from the @marketoonist, which this week is all about content marketing