Martin Waxman

Digital, social media, communications training + strategy. #LinkedInLearning, #AI research, Adjunct Professor @SchulichSchool, @McMasterMCM #notabot

[Piers Morgan Uncensored @PiersUncensored]

EXCLUSIVE: AI actress Tilly Norwood glitches and starts speaking CHINESE during her interview with Piers Morgan and real-life actor Tom Conti...

Watch the full interview at 7pm (BST)👇

📺 https://t.co/1nTb79BH8D

@piersmorgan | @TillyNorwoodX

[Akshay 🚀 @akshay_pachaar]

https://t.co/q4DvRIfStN

[Martin Waxman @martinwaxman]

Have you noticed each LLM has its own way of asking you to wait? For ChatGPT it's 'hang tight', for Copilot, 'lining things up', Claude says, 'working on it'. I prefer Claude's direct response. You?

[Martin Waxman @martinwaxman]

What an AI agent is willing to do to try to get a job: https://t.co/3lL1N0RwID

[Martin Waxman @martinwaxman]

Knowing when to use AI for writing isn't easy. Which is why so many marcom teams default to the same approach for every project. So I developed a framework that shows you how to decide where AI helps most...and where it gets in the way. Check it out: https://t.co/tK2bPXi8Cl

[Martin Waxman @martinwaxman]

You probably heard there are no bad ideas. But really, there are. Just because you can bring an idea to life fast doesn't mean your content will stand out. Avoid the trough of marketing mediocrity. Check out my newsletter for my POV on how to do that. https://t.co/vHNwtR9I6k

[Brian Honigman @BrianHonigman]

How do you stay gainfully employed as a freelancer for decades? For 30+ years, @martinwaxman has consistently pivoted both by strategy and need.

Making regular small and significant changes to your focus as a freelancer can help ensure you're contributions remain valuable and in demand, you're top of mind to customers and partners, and you remain motivated and engaged.

In this edition, I spoke with Martin Waxman, a professor, digital marketing and AI expert, and the kindest Canadian ever, on how to effectively pivot your career.

We explore his approach to the process of successfully pivoting out of necessity and, more so, strategically pivoting with intentional foresight.

The signals we can all pay attention to as indicators of when and where to pivot next as a self-employed professional.

How to determine and test out which signals are hype and the ones that are better indicators of opportunities worth pivoting for.

And finally, recommendations on how to ensure freelancing remains sustainable and possible as you continue to grow and pivot your practice long-term.

I hope you find this read valuable as you consider pivoting in line with the shifts impacting the economy, your industry, and the clients you serve. 🧡

https://t.co/N2CSWLlzoL

[Martin Waxman @martinwaxman]

Sometimes I long for analog media. When publishers like the Yellow Pages helped customers find brands. Today, generative engine optimization (GEO) plays a key role in discovery. GEO 101 is what I cover in my AI and Digital Marketing Trends newsletter.

https://t.co/9xyGdeqWBI

[Martin Waxman @martinwaxman]

Do you chase the latest AI apps? Or slow down to test new tools and figure out if they push your creativity and help achieve your goals? How do you find a balance? That's what I talk about in the current issue of my AI and Dig Marketing Trends newsletter: https://t.co/U4EK3oOAIh

[Martin Waxman @martinwaxman]

@alexsevigny Congrats @alexsevigny. You have the magic touch!

[Martin Waxman @martinwaxman]

The movie 'Cool Hand Luke' talked about a failure to communicate. That's the same issue many of us have with AI. Humans and AI speak a different language, or 2 distinct dialects: human and machine. How do you get over the barrier? https://t.co/QOtRkwCnww

[Martin Waxman @martinwaxman]

Most of us expect gen AI tools to be fast. So how can you embrace patience, slow down and think through what you want from your bot so it produces better results? That's what I talk about in this week's AI and Digital Marketing Trends newsletter. https://t.co/EMDngCn2mn

[Future of Marketing Institute @thefuturemktg]

Meet The Velvet Sundown: a band launched just 2 weeks ago, already hitting 900K+ monthly Spotify listeners.

🚨The catch? They’re fully AI-generated.

This is proof that bands don’t need to license hits to be listener-approved.

🔗https://t.co/u4mE8DwlNF

#AI #Suno #Music

[Martin Waxman @martinwaxman]

And here's Claude's take. A very different perspective!

[Martin Waxman @martinwaxman]

What do chatbots think of each other? I had some fun with AI and asked @grok to write taglines describing each chatbot's personality...I wanted the bot to explain the differences in its own words. Check out the taglines and descriptions below. Do you think they fit the bot?

[Martin Waxman @martinwaxman]

How do you shift your AI use from productivity to 'augmentation' and creativity? That's what I'm covering in a new applied AI exec ed course from @McMasterMCM. It's open to everyone. Here's how to find out more: https://t.co/AWILoIUtAP

[Martin Waxman @martinwaxman]

Are you feeling overwhelmed by AI and all the promises, risks, and hype? How can you use AI in a way that boosts your ideas and takes you to new creative heights? That's what I talk about in this week's Digital Marketing Trends newsletter. Check it out.
https://t.co/l5XoZlfuMV

[Martin Waxman @martinwaxman]

As AI gets smarter and moves to a general AI, what are the existential risks for humanity? Here's a good overview of p(doom) and why we should all be paying attention: https://t.co/pJtlMC7Cve

[Future of Marketing Institute @thefuturemktg]

Google’s Sergey Brin says AI won’t just rank search results; it will summarize the top 1,000 pages.

For marketers, that means SEO is no longer about keywords. It’s about creating content worth being summarized.

Source: https://t.co/BWiLQnYUNa

#AI #Google #SEO #Marketing

[Martin Waxman @martinwaxman]

As we rush toward a generative AI future, there's so much uncertainty about the skills we need. Which is why I looked to the past for clues to ground us and offer a more optimistic view. Check out my Digital Marketing Trends newsletter for more. https://t.co/O0AYpobnoR