Matylda Setlak BA, MA (All 4 Comms)

CEO at @All4Comms, a Polish PR agency helping world brands run campaigns in Poland 🇵🇱 #PolishPRAgency #PolishPR

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

We’re a PR agency in Kraków & London 🇵🇱🇬🇧
19+ yrs helping global brands reach Polish audiences.
💼150+ clients | 🌐10+ industries | 📊80% return
🎯 PR, EB, social, content, crisis, diaspora & more
📩 [email protected]
🔗 https://t.co/Kj6YJV7ku8 #PR #Poland

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

🌍 What works in London, Berlin or Stockholm won't always work in Warsaw. 🇵🇱

Successful communication starts with understanding local consumers, media and market dynamics. That's how international brands turn market entry into long-term growth. #PR #Marketing #Poland

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

🏆 Delighted to once again serve as a jury member for the Special Award category at this year's PR Wings competition in Poland. Looking forward to reviewing some of the most interesting PR and communications campaigns, and seeing how the industry continues to evolve. 🚀 #PRWings

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

New client from Malta 🇲🇹🚀

We'll support the launch of an educational mobile app in Poland through media relations activities, helping build awareness among Polish parents 🇵🇱

💬 Looking for communications support in Poland?
https://t.co/cA0hkhyoX5

#PublicRelations

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

Poland has changed massively over the past 20 years 🇵🇱

For the first time in a long time, Poles genuinely believe in themselves again.

We expect more, think bigger, build stronger brands and compete globally.

There’s real momentum here.
Let’s not waste it. 💯

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

Many international brands still see Poland as “just another European market.” But communication here works differently. Consumer expectations, media, influencers & PR require local understanding - not just translation. Strategy localisation matters. 🇵🇱

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

At a recent SAPR 🇵🇱 meeting, one question kept coming up:
Will AI replace PR agencies?
Most agencies agreed: no.

📊 100% confirmed they already use AI daily.
AI is now standard in Polish PR.

But relationships, strategy, emotions & cultural context still require humans.

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

AI search is changing how brands get discovered. 👀

AI tools learn from:
📰 press articles
🎙️ interviews
💬 expert commentary
📣 media mentions
If your brand is not visible in credible online sources, it risks becoming invisible in AI-generated answers too.
#PR #AISearch

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

Watching Love Is Blind Poland 👀
Beyond the cringe, it’s actually fascinating from a cultural & communications perspective. The constant Polish-English switching, hybrid identities & international backgrounds say a lot about younger Polish consumers and modern identity. 🇵🇱🌍

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

Event planning is fast-paced, demanding, and often unpredictable - but bringing unforgettable events to life across Poland makes it all worth it. ✨🇵🇱

Looking for a trusted local event partner in Poland?
📧 [email protected]

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

We’re excited to welcome a new client on board! 🚀🇧🇶

Looking forward to creating impactful communication and exciting projects together. More coming soon! ✨

#PR #Marketing #Communications #BrandBuilding #All4Comms

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

Right product + right influencer… and still no results?
In Poland, healthcare decisions are driven by emotion, scepticism & the need for proof. Influencer campaigns need more than storytelling.
5 elements that make them work👇
https://t.co/ZytIkCz3xY

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

Looking for a trusted PR partner in Poland? 🇵🇱
At All 4 Comms, we support international agencies with PR & comms tailored to the Polish market. From strategy to execution - we’ve got it covered.
Let’s support your clients’ growth in Poland 📩

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

In 9 days, Poland raised 220M PLN for cancer patients - sparked by a livestream from Łatwogang.
No big strategy. Just authenticity, community, and purpose.
Proof that real impact can’t be bought - only sparked. 🧡

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

Poland’s EV market is growing fast - but conversions still lag.
Why? Because EVs here don’t sell on “green vision.”
They sell on proof: real costs, charging, everyday usability. If you’re entering or scaling in Poland, your strategy needs to reflect that.
https://t.co/HNwbY7QEB8

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

Poland is quickly becoming one of Europe’s most attractive markets - strong growth, rising purchasing power, and increasing interest from global brands.
Many are already planning their move.
The question is-are you?
Entering Poland? The right PR strategy makes all the difference

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

AI is changing how brands get discovered. If you’re not visible in Poland, you may not get found at all.
Today, AI helps shape what people see, search, and talk about.
We make sure your brand is part of that conversation.
All 4 Comms - PR for Poland & CEE. #PublicRelations

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

Planning a big PR or marketing launch in Poland in early May? Think twice. “Majówka” means extended holidays, offline audiences, closed offices and low media activity. Timing matters - and this period can seriously reduce your campaign reach and impact.

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

PR isn’t about being everywhere - it’s about being in the right places.
In March, we secured media coverage for our clients in Poland across top lifestyle, business & consumer outlets 🇵🇱
That’s how brands build trust and real visibility.
#PR #BrandVisibility #EarnedMedia

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

🇵🇱 Poland’s economy is now 42% larger thanks to EU membership - and that’s a signal, not just a stat.
One of Europe’s fastest-growing, most resilient markets, with strong demand, talent, and digital growth.
For international brands: real opportunity.
#Poland #MarketExpansion

[Matylda Setlak BA, MA (All 4 Comms) @MatyldaSetlak]

For a long time, I felt self-conscious about being Polish. Travel changed that.
✈️After visiting a dozen+ countries, I realised many things we take for granted in Poland aren’t standard globally.
Now?
I see it differently - and I’m proud. 🇵🇱#Poland #Travel