From the carpet to real time, culture, creators and brands converged on X—driving massive conversation around the 2026 Met Gala.
› 20M posts (+22% more authors YoY)
› 442M video views (+27% YoY)
› 141M engagements (+15% YoY)
Today we're also rolling out a tool to snooze topics on your For You tab—if you ever want to crank up or turn down the slop.
Rolling out now on iOS and Web for Premium subscribers.
Réexploitez en toute simplicité vos contenus publiés sur d’autres réseaux sociaux directement sur X, grâce à de nouveaux formats — sans aucune modification requise.
https://t.co/6lEA2E05LM
We're rolling out a few updates to video this week.
We're starting with a new immersive video player, which badly needed a refresh. Available on iOS today.