Mike Blumenthal

All local, all the time. What else is there? Find more of it where the sky is blue

[Mike Blumenthal @mblumenthal]

Ending Twist: it was a cookbook on how to best serve humans /2

https://t.co/NkasdbbNqE

[Mike Blumenthal @mblumenthal]

In Guardian article Eric Schmidt is quoted as telling students vis a vis Ai: “If someone offers you a seat on the rocket ship, you do not ask which seat, you just get on,”

Reminds of the that great Twilight Zone episode where post-apocalyptic aliens offer up book to Earth: “To Serve Man” /1

[Glenn Gabe @glenngabe]

Prewriting Articles To Beat AIOs -> USA Today is using AI-assisted, pre-written soccer World Cup “shell files” for breaking news to capture traffic before Google's AI Overviews generate summaries

"The race to win Google search now starts before AI can get there. USA Today Co. is pre-writing articles — with the help of AI to pull related content from its archive — so it can be ready with breaking news stories the moment they happen."

“Because by the time everyone else or Google search trends spike, and then Google’s like, ‘This is worth an AI Overview,’ we already had it. We got the spike on the way up instead of the way down.”

Their research showed that AI Mode needs just 10 minutes while Barry Adams said AIOs are a bit slower, and you have about 4 hours...
https://t.co/r1kcBPdNzB

[Mike Blumenthal @mblumenthal]

AI engines are answering simple, informational queries right on the SERP. You might lose blog traffic, but high-intent local buyers are still finding you. Watch the full episode on our website https://t.co/o6jlIsijYv (2/2)

[Mike Blumenthal @mblumenthal]

Traditional Local SEO metrics are evolving. On the latest Near Media podcast, @GregGifford explains why declining web traffic isn't a crisis if your bottom-line sales remain steady. The future of search is focused on transactions, not clicks. 🧵 (1/2)

[Mike Blumenthal @mblumenthal]

@GregGifford @gsterling https://t.co/o6jlIsijYv

[Mike Blumenthal @mblumenthal]

🚨 @Krystal_Taing dropped a bombshell stat on our latest episode: publishing video content natively on YouTube boosted their brand mentions in ChatGPT & Gemini by 30% in just one month—with zero web cross-posts! @Suzzicks notes that is part of Google’s grand plan

Link👇

[Mike Blumenthal @mblumenthal]

In Part 2 of our post-Google I/O breakdown, Cindy Krum, @GregGifford, Krystal Taing & @gsterling dig into the shift from "getting ranked" to "getting recommended," multi-channel distribution, and the attribution crisis.
Listen to the full tactical episode here

[Mike Blumenthal @mblumenthal]

@glenngabe @AnthonyHigman Get a credit card with a $200 limit

[Mike Blumenthal @mblumenthal]

@seosagez @JoyanneHawkins @rustybrick @GuideTwit @ColanNielsen Meant to say (but it got autocorrected):
We have been seeing it in our consumer behavior research (where we watch users interact with Google search results) for at least three months -

[Mike Blumenthal @mblumenthal]

@GoogleMyBiz @raaz_raaz675366 @Google @GoogleIndia @googlemaps @sundarpichai @googleprofiles Where it goes into the universe’s largest black hole - no resolution, no feedback.

[Mike Blumenthal @mblumenthal]

@JoyanneHawkins @rustybrick @seosagez @GuideTwit @ColanNielsen We have been seeing it in our consumer behavior research (weathers interact with Google search results) for at least three months -

[Greg Sterling 🇺🇦 @gsterling]

Our latest @nearmediaco newsletter: Ask Maps builds listicles, Agentic Search and zero click, AI referrals don't capture AI influence, Google appeals "monopoly" ruling. https://t.co/dDcZgdBcQO

[Mike Blumenthal @mblumenthal]

@GuideTwit No question that it’s hot. No question that they don’t provide much context.

But they also conveniently left out the 150 year 10 year rolling average temperatures for the month of May or the 150 year monthly average trend for springtime.

[Mike Blumenthal @mblumenthal]

@AnthonyHigman The test STARTED to show an LSA but then immediately refreshed and show the strange pack and stranger destinations

[Mike Blumenthal @mblumenthal]

This is the strangest Local Pack/Local Finder Test that I have ever seen.

There are new colors and layout for the Pack. When a profile is selected it heads off to https://t.co/GA4nYH5Bhl and from there to Yelp when you click the reviews

[Greg Sterling 🇺🇦 @gsterling]

@nearmediaco's latest free newsletter with highlights from Google I/O: Google's AI Box, Siri & Spark, Gemini Trust, Zero Traffic Future. https://t.co/WR1fLneREl

[Mike Blumenthal @mblumenthal]

@CarrieHill @TheEXECUTlONER_ It seems (from research) that incoming airflow is better as is heat dissipation and dust/sand contamination is easier to avoid. Although maintenance costs are higher

[Mike Blumenthal @mblumenthal]

@CarrieHill @TheEXECUTlONER_ Makes sense to me if the bigger demand is cooling (as opposed to where I live or the hills of Colorado where the more critical demand is heating)…why spend energy pushing cold air up?

[Mike Blumenthal @mblumenthal]

@CarrieHill @TheEXECUTlONER_ Cold air falls?