McFadyen Digital

McFadyen Digital helps brands and startups launch and grow their digital commerce and marketplace initiatives.

[McFadyen Digital @mcfadyendigital]

Google's Universal Cart isn't a B2C story. It's a signal about where B2B buyer expectations are heading and how much time distributors and manufacturers have to get their commerce architecture ready before the window closes.

We broke it down: https://t.co/oLsPpFrIWu

[McFadyen Digital @mcfadyendigital]

AI ROI differentiator #1 at #MDMShift: not data, not tech stack, not budget.
It's whether someone at the top actually believes in it.

McKinsey: only 6% of orgs qualify as AI high performers. The difference is mandate, not model. Full post ↓

https://t.co/PoZPMFfZBQ

[McFadyen Digital @mcfadyendigital]

If your distributor site isn't being cited by AI search, you're not just losing clicks — you're losing authority.
We broke down how to fix it on this recent MDM Webinar. Replay is live.
🎬 https://t.co/FFFGGtUYb3
#AEO #GEO #AISearch #Distribution

[McFadyen Digital @mcfadyendigital]

A key takeaway from Adobe Summit 2026 for B2B:

The Commerce MCP server is the most important opening for agentic commerce. AI discoverability is the new SEO. 269% YoY growth in AI-driven site traffic isn't a B2C problem for long.

Full recap → https://t.co/XC4uwtyKGj

[McFadyen Digital @mcfadyendigital]

The agentic commerce dam hasn't burst yet — but the pressure is building. Hundreds of millions of people are already using AI for everyday decisions. Transacting through agents is the next step. https://t.co/zikUeJyhI8 #MACHX2026

[McFadyen Digital @mcfadyendigital]

We’re thrilled to announce our Silver sponsorship of the 2026 @Mirakl Summit on June 10th in New York City! This annual gathering connects retail industry leaders to exchange insights, build connections, and discover what’s next in eCommerce.
 https://t.co/MOsXhvdU3l

[McFadyen Digital @mcfadyendigital]

Most PIM failures aren't software failures. They're process failures that the software made harder to ignore. The good news: the process work is learnable, documentable, and very much worth doing before you touch any tooling.

https://t.co/gXECCNC6bI

[McFadyen Digital @mcfadyendigital]

AI is already reshaping how B2B buyers search and purchase. New MDM Amplify Podcast with Tom McFadyen on AEO, agentic commerce, and where distributors should focus their AI investments.
https://t.co/Tc5JJH6Qvf

#B2BCommerce #AI #Distribution #DigitalCommerce

[McFadyen Digital @mcfadyendigital]

60% of Google searches end without a click. For B2B brands, that means your SEO rank is irrelevant if AI engines are not citing you in the answer. New piece from McFadyen Digital on what to do about it. https://t.co/aC2aCirpR4

[McFadyen Digital @mcfadyendigital]

Your buyers are researching in ChatGPT and Google AI Overviews before they visit your site. If you're not the source being cited, you're invisible at the moment that matters most.
Register: https://t.co/qT8J555DvO May 7 at 1:00 PM ET

[McFadyen Digital @mcfadyendigital]

PIM implementations don't fail because of the software. They fail because nobody agreed on what a "product" is first. New article covers the pre-PIM work most teams skip. https://t.co/AxjMMYf8Fk

[McFadyen Digital @mcfadyendigital]

Commerce is entering a new era defined by intelligence. Instead of solely focusing on channels or platforms, the industry is shifting toward systems that adapt, learn, and improve with every interaction.

Read more: https://t.co/GXkc2ceZEO

[McFadyen Digital @mcfadyendigital]

Your buyers are already using AI. The secret to making their experience reliable? Great data. 📊 Learn how top teams are strengthening their data foundation to make AI work beautifully.

Read the guide: https://t.co/j7aJ8NF8Q3

[McFadyen Digital @mcfadyendigital]

Discover Adobe Commerce's potential in our blog: unlock features to transform your e-commerce strategy, boost business with AI-driven insights & enhance innovation and user experience - stay ahead in digital commerce. #AdobeCommerce #EcommerceInnovation https://t.co/ADQOW14dgs

[McFadyen Digital @mcfadyendigital]

Join our virtual session at Adobe Summit to learn about integrating brands, empowering dealers, and modernizing smoothly to drive growth. Perfect for those in manufacturing digital transformation. Register here: https://t.co/0KR4zAeyxu #AdobeSummit #DigitalTransformation

[McFadyen Digital @mcfadyendigital]

True AI progress focuses on infrastructure and scalability, not just flashy features. A comprehensive approach, from data management to machine learning, enhances AI's effectiveness and competitiveness.

https://t.co/o5cN693xLO

[McFadyen Digital @mcfadyendigital]

Check out this insightful article on the B2B customer journey: https://t.co/USl9uxA5GP - Discover key insights and trends that can enhance your business strategies. #B2B #CustomerJourney

[McFadyen Digital @mcfadyendigital]

Boost your brand's visibility in the AI era! Understand its importance and learn strategies to enhance discovery. Stay ahead by optimizing your approach in this digital age. #BrandVisibility #AIInnovation
https://t.co/31vesTZVaK

[McFadyen Digital @mcfadyendigital]

We’re excited to launch AI Best Practices for Commerce—a practical field guide with 125+ real world use cases, an adoption playbook, and a tech primer for leaders applying AI across the commerce lifecycle.
Learn more: https://t.co/gQX2YBH0gP
#NRF2026 #AI #commerce #Retail

[McFadyen Digital @mcfadyendigital]

Missed it live? Watch on-demand now.

Our webinar “Distribution Disruption: Building Your Digital Roadmap for Growth” is available to stream anytime.

🎥 Watch the recording: https://t.co/3YV4YhBXx3