Mark Bernheimer

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[Mark Bernheimer @MediaWorksMark]

Top 5 Zoom pet peeves from a media trainer's perspective. Share with your colleagues, your boss, and definitely your elderly parents.
https://t.co/G9P48lDLuK

[Mark Bernheimer @MediaWorksMark]

@PlanetOfMemes @grok is this AI?

[Mark Bernheimer @MediaWorksMark]

@fasc1nate There are a lot of terrible AI generated posts out there, but this one has to be the worst. Maybe spring for the paid version of ChatGPT?

[Mark Bernheimer @MediaWorksMark]

@5Nouseforaname @LaughLens @fasc1nate Betting on red *or* black works in favor of the house. The roulette wheel has two green numbers which always go to the house unless the player covers them.

[Mark Bernheimer @MediaWorksMark]

👇

[Alyssa Farah Griffin @Alyssafarah]

If the WH truly wants to alleviate age & vitality concerns they should do a media blitz. Network sit downs, the Sunday show rounds, do the Super Bowl interview, sit down w/Oprah, hell, go on WWHL.

Run like you’re Barack Obama.

My fear is they know it won’t go well for Biden.

[Mark Bernheimer @MediaWorksMark]

Want to know how to apologize the right way? Take a cue from the U.S. Defense Secretary.
https://t.co/4lTaUwMFnV

[Mark Bernheimer @MediaWorksMark]

@historyinmemes Do better, "Historic Vids." https://t.co/OqcMlw9UpY

[Mark Bernheimer @MediaWorksMark]

The news conferences coming out of Maine have exhibited some excellent crisis communications strategies. Here are some tips for your team.
https://t.co/ujXlK3RcTx

[Mark Bernheimer @MediaWorksMark]

If you ever find yourself screaming at fellow passengers from the front of an airplane, make an apology video like the one Tiffany Gomas made.
https://t.co/ZWlyPmA2J7

[Mark Bernheimer @MediaWorksMark]

Sinead O’Conner, Mitch McConnell, UFOs, interest rates, Hunter Biden, Kevin Spacey, and the crane. Most newsrooms are lamenting those layoffs today.

[Mark Bernheimer @MediaWorksMark]

Sports coverage, like all beat reporting, has become a vanishing species in many news outlets

[Katie Robertson @katie_robertson]

NEW: The New York Times is disbanding its Sports desk and integrating more coverage from The Athletic. NYT editors said no layoffs were planned and Sports journalists will move to other roles in the newsroom. https://t.co/mYlY3KC5oa w/ @koblin

[Mark Bernheimer @MediaWorksMark]

Media skills are useless without messaging

[Republican Accountability @AccountableGOP]

Trump is asked by a supporter in Iowa what he would do to save farmland from CO2 pipelines. He seems to have no idea what she is talking about but claims that he “has a plan.”

[Mark Bernheimer @MediaWorksMark]

If I could make one change to Twitter, I would want more sponsored posts featuring ingenius inventions

[Mark Bernheimer @MediaWorksMark]

Something like this would have been unthinkable even a year ago.

[The Daily Beast @thedailybeast]

Two days after CNN pulled in more than 3.3 million viewers for its widely criticized town hall with Donald Trump, CNN found itself in fourth place among cable news networks in primetime. Worse yet, it finished behind MAGA channel Newsmax. https://t.co/OflIZvtnLe

[scott budman @scottbudman]

#New: NPR says it’s going to stop using Twitter.

It will pull its 52 accounts off, because “we are not putting our journalism on platforms that have demonstrated an interest in undermining our credibility…”

[Mark Bernheimer @MediaWorksMark]

For once some real fake news

[Victor Shi @Victorshi2020]

LOL. Someone is now walking around the outside of the Manhattan DA’s office in NYC holding a “Fox News” microphone & pretending to sob after learning about Trump’s indictment. This man is a legend. Bad day for Trump and Fox.

[Mark Bernheimer @MediaWorksMark]

Other than the fact that the shooter was a woman, there are no insights to be gained by watching coverage of the latest school shooting; nothing we haven't heard over and over again, in too many shootings to remember. It is the worst kind of autopilot (and reporters hate it too).

[Mark Bernheimer @MediaWorksMark]

@scottbudman There is a 7-year-old billionaire in charge of Twitter.

[Mark Bernheimer @MediaWorksMark]

Such a class act https://t.co/CQECrxa6fy

[Mark Bernheimer @MediaWorksMark]

Yep, Hugh Grant was cringeworthy on the red carpet. But what can the rest of us learn? https://t.co/9OHaFH0ASN

[Mark Bernheimer @MediaWorksMark]

💯

[Kasie Hunt @kasie]

President Biden succeeded in making it about heckling Republicans (shushed by their own leader) who seemed small and made Biden seem bigger (and invigorated by it all!) than it might have been if it was just a long speech with some dropped or mangled words