Aboubacar Dramé

Biddable Media | Digital Media | Digital Marketing | Digital Advertising | MarTech | AdTech | Cross-channel | Programmatic | Social | Search | @GALEPartners

[Aboubacar Dramé @MeerkatAD]

As the inflation has hit back-to-school spending, marketers need to drive sales through discounts. #marketingnews #marketingandadvertising #martech #adtech #digitalmarketing #shopper #biddablemedia #ecommerce #backtoschool #inflation
https://t.co/OIHwXUMLgN

[Aboubacar Dramé @MeerkatAD]

EU GDPR should be used in the US to push for consent-based data. #marketingnews #marketingandadvertising #digitalmarketing #digitaladvertising #biddable #biddablemedia #lawtech #gdpr #dataprotection #dataprivacy #firstpartydata #cookies #cookieless https://t.co/Rsxmk3XKof

[Aboubacar Dramé @MeerkatAD]

Apple’s Lockdown Mode can potentially disable ads and tracking. #marketingnews #marketingandadvertising #digitalmarketing #digitaladvertising #biddablemedia #martech #adtech #dataprotection #dataprivacy #measurement #tracking #ios #ipados #macos #apple https://t.co/yx1CU5GWHm

[Aboubacar Dramé @MeerkatAD]

As AVOD is developing, marketers need to adopt a viewer-first approach for their OTT & CTV buys. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalamarketing #digitaladvertising #video #ott #ctv #avod #userexperience https://t.co/Rz0Acnzfhd

[Aboubacar Dramé @MeerkatAD]

Bridge the gap between OTT, traditional TV and their respective audiences. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #crosschannel #multichannel #programmatic #ott #ctv #lineartv https://t.co/B6ASYxaMpB

[Aboubacar Dramé @MeerkatAD]

As local news are coming to CTV, OTT buys can now be part of hyperlocal marketing strategies. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #programmatic #ott #ctv #hyperlocal https://t.co/B3qGdPzHr7

[Aboubacar Dramé @MeerkatAD]

With its new ad units, Pinterest can be included in the media mix to diversify high- and mid-funnel investments. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #socialmedia #pinterest https://t.co/WEetCn89bm

[Aboubacar Dramé @MeerkatAD]

With rising privacy concerns, marketers need to own the clean data room privacy. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #lawtech #dataprotection #dataprivacy #cleandataroom
https://t.co/muNs0cXgB6

[Aboubacar Dramé @MeerkatAD]

MediaMath to support The Trade Desk’s Unified ID 2.0. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #programmatic #cookies #cookieless #cookielessfuture #thetradedesk #ttd #mediamath https://t.co/bWh3EVsQWC

[Aboubacar Dramé @MeerkatAD]

DOOH can be part to an omnichannel strategy in a cookieless future. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #omnichannel #crosschannel #programmatic #digitaloutofhome #dooh https://t.co/oULl40RuMN

[Aboubacar Dramé @MeerkatAD]

With the cookiepocalypse and transparency concerns, direct partnerships investments are expected to grow. #marketingnews #marketingandadvertising #martech #adtech #biddablemedia #digitalmarketing #digitaladvertising #programmatic #directpartnerships https://t.co/x239q8FVm2

[Aboubacar Dramé @MeerkatAD]

With ad refresh, publishers can maximize ad revenue…. at the expense of advertisers. #marketingnews #marketingandadvertising #martech #adtech #biddablemedia #biddable #digitalmarketing #digitaladvertising #programmatic #monetization #adrefresh #publishers https://t.co/1YQHTpBsAU

[Aboubacar Dramé @MeerkatAD]

Class-action lawsuit against Oracle for privacy concerns. #marketingnews #martech #adtech #biddablemedia #biddable #digitalmarketing #programmatic #audiencetargeting #thirdpartydata #cookies #oracle #lawtech #dataprotection #dataprivacy https://t.co/SiUtbltR6x

[Aboubacar Dramé @MeerkatAD]

TikTok Shopping Ads: retailers can further diversify their mid- and low-funnel e-commerce media mix. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #socialmedia #tiktok #shoppermarketing #ecommerce
https://t.co/VaLqOlO5F8

[Aboubacar Dramé @MeerkatAD]

Advertisers are missing out over half of their audiences with ID-only or cookie-led targeting... #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #addressability #audiencetargeting #cookies #cookieless
https://t.co/L2WJ7yCQyN

[Aboubacar Dramé @MeerkatAD]

Invest in gaming marketing to reach Gen Z audiences. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #programmatic #gaming #addressability #audiencetargeting #generationz #genz
https://t.co/eT00b61kaz

[Aboubacar Dramé @MeerkatAD]

Attention is a better indicator of propensity to convert. But eye-tracking measurement poses user privacy concerns... #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #measurement #attention #eyetracking
https://t.co/x5mRxlZzeX

[Aboubacar Dramé @MeerkatAD]

CTV is complementary to linear TV. Leverage OTT for incremental scale and cross-device reach. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #programmatic #video #overthetop #ott #connectedtv #ctv #reach
https://t.co/zZzgQRju7j

[Aboubacar Dramé @MeerkatAD]

"Cost per acquisition" is a misleading concept: a sale attributed to an ad does not always mean the sale was caused by that ad. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #measurement #attribution
https://t.co/XawOeOr9VV

[Aboubacar Dramé @MeerkatAD]

Only 30% of the open web is targetable... Time for a reality check. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #programmatic #audiencetargeting #thirdpartydata #cookies #google #chrome #apple #safari
https://t.co/CdIOoiT5G1