Which shopper are you?
๐ The Researcher: Reads every review
โก The Impulse Buyer: Checkout in 30 seconds
๐ฆ The Cart Collector: 87 items, 0 purchases
๐ธ The Deal Hunter: Knows every discount before it exists
Tell us your type!
We are extending our mission of democratising internet commerce for everyone to a new stakeholder : Retailers.
Meesho has acquired @KiranaClubApp.
Indiaโs grocery market is estimated at ~$658 billion, with kirana and general trade channels accounting for nearly 91% of the market. Yet millions of kiranas across Tier 3, Tier 4 and rural India still rely on fragmented distributor networks, limited assortment and opaque pricing structures for sourcing.
Anshul Gupta (@baniaintech) and Aishwarya Jain (@AishwaryaTSD) built Kirana Club to solve exactly this. A zero-inventory, zero-field-sales, community-first B2B marketplace, purpose-built for kiranas outside metro India. Today, the platform serves 4.1 million+ registered retailers. Deep trust built through a model that was designed for this market from day one.
What drew us to Kirana Club was the philosophy behind it: asset-light, community-led, built for users that mainstream platforms overlooked. Itโs the same instinct with which Sanjeev and I built Meesho.
Weโre excited about the opportunities ahead and look forward to building for retailers across Bharat.
For millions of women across Bharat, access to menstrual hygiene is still shaped by affordability, awareness, and accessibility.
We are helping bridge that gap, because hygiene products should be accessible to every woman in every pin code.๐
#MenstrualHygieneDay
When people ask me what kind of company Meesho is, whether we are an e-commerce company, a logistics company, or a retailer, I find the honest answer is simpler. We are a technology company that starts with the user and builds whatever it takes to reach our mission.
Ten years ago, we sat with a homemaker in Bangalore selling suits through WhatsApp forwards, a shopkeeper with no efficient way to source inventory, a small manufacturer with excellent products and no national distribution. No storefronts, no logistics partners. Just ambition and customers built one referral at a time.
Those images have stayed with me. They are still what Meesho is for. The question has always been: how do you build for them at scale, reliably, and fast enough to matter?
AI is changing the answer.
Today, over 70% of our code is now AI-generated. Platform experiments up 2x YoY.
But the number I keep coming back to: 75%+ of orders on Meesho come not from users searching, but from personalised feeds powered by PRISM (Personalised Ranking and Intent Signal Module) - our AI recommendation engine that infers what a consumer is looking for before they've articulated it themselves.
That is a fundamentally different way to think about e-commerce.
Vaani brought in first-time users who had never completed a purchase. GeoIndia LLM outperforms commercial geocoding systems on Indian addresses. TrustMesh blocked 9Mn high-risk transactions in FY26.
Every order becomes a training example. Every interaction makes the next one sharper.
What excites us most is that AI is finally making internet commerce accessible for everyone. And increasingly, that's reflecting in the business outcomes too:
Q4 NMV grew 43% YoY to โน11,371 Cr
717M orders (+43% YoY)
FY26 ATUs reached 264M (+33% YoY)
Losses narrowed ~66% as operating leverage improved
We believe the next phase of Indian e-commerce will be AI-native, vernacular-first and built for Bharat.
Humbled by how far we've come. Energised by how much remains.
Somewhere along the way, the cart changed from fairy lights, band posters and phone covers to non stick tawa, anti skid bathroom mats and king size bedsheets
Different priorities, same app ๐
#Adulting
A large part of India shops by asking, not searching.
Vaani is built for that reality, bringing a more natural, assisted way of shopping online for millions of users.
A meaningful step towards making commerce simpler and more accessible.
Introducing Vaani โ Your Meesho Dost, Indiaโs first Gen AI-powered conversational voice shopping assistant, designed for the next 500 million users who inherently shop this way.
Most e-commerce is built for digitally savvy users who know what they want and how to find it. A large part of India doesnโt shop that way.
Shopping here has always been assisted. You walk into a store, describe what you need, ask questions and decide with guidance. Thatโs what we built for.
Vaani brings this offline experience online. It understands natural, real-world queries, asks follow-up questions to clarify intent, and works seamlessly across the app to help users discover, decide and purchase.
Early signals are encouraging. Over 1.5 million users have interacted with Vaani, with strong repeat usage indicating early habit formation and a 22% higher conversion rate among users who engage with the assistant.
When technology understands you, shopping becomes simpler. When it guides you, confidence grows. And with that confidence, millions more people can participate in commerce.
#Meesho #VoiceCommerce #DigitalIndia