Meesho

Official source for news and stories about Meesho | For customer support, please contact @meesho_support

[Meesho @Meesho_Official]

Which shopper are you?

🛒 The Researcher: Reads every review
⚡ The Impulse Buyer: Checkout in 30 seconds
📦 The Cart Collector: 87 items, 0 purchases
💸 The Deal Hunter: Knows every discount before it exists

Tell us your type!

[Vidit Aatrey @viditaatrey]

We are extending our mission of democratising internet commerce for everyone to a new stakeholder : Retailers.

Meesho has acquired @KiranaClubApp.

India’s grocery market is estimated at ~$658 billion, with kirana and general trade channels accounting for nearly 91% of the market. Yet millions of kiranas across Tier 3, Tier 4 and rural India still rely on fragmented distributor networks, limited assortment and opaque pricing structures for sourcing.

Anshul Gupta (@baniaintech) and Aishwarya Jain (@AishwaryaTSD) built Kirana Club to solve exactly this. A zero-inventory, zero-field-sales, community-first B2B marketplace, purpose-built for kiranas outside metro India. Today, the platform serves 4.1 million+ registered retailers. Deep trust built through a model that was designed for this market from day one.

What drew us to Kirana Club was the philosophy behind it: asset-light, community-led, built for users that mainstream platforms overlooked. It’s the same instinct with which Sanjeev and I built Meesho.

We’re excited about the opportunities ahead and look forward to building for retailers across Bharat.

[Meesho @Meesho_Official]

For millions of women across Bharat, access to menstrual hygiene is still shaped by affordability, awareness, and accessibility.
We are helping bridge that gap, because hygiene products should be accessible to every woman in every pin code.💜

#MenstrualHygieneDay

[Meesho @Meesho_Official]

Describe your Friday mood using only an emoji.

We'll go first:💃

[Meesho @Meesho_Official]

Hot take: Your cart knows you better than your situationship 👀

[Meesho @Meesho_Official]

Brainrot but make it productive:
refresh order tracking page → stare outside window → repeat 🔁

[Meesho @Meesho_Official]

No one:
Absolutely no one:
Me at 11:48 PM redesigning my room mentally and adding to my Meesho cart

[Meesho @Meesho_Official]

When moms see a great deal, they don’t ask questions.
They ask for colours, sizes, and one more for your aunt.

#Momshopping #Saree #Meesho

[Meesho @Meesho_Official]

Every Cricket match day comes with rituals:
✅ A lucky seat
✅ Same snack bowl
✅ Loud opinions
✅ Cart casually open in another tab

[Vidit Aatrey @viditaatrey]

When people ask me what kind of company Meesho is, whether we are an e-commerce company, a logistics company, or a retailer, I find the honest answer is simpler. We are a technology company that starts with the user and builds whatever it takes to reach our mission.

Ten years ago, we sat with a homemaker in Bangalore selling suits through WhatsApp forwards, a shopkeeper with no efficient way to source inventory, a small manufacturer with excellent products and no national distribution. No storefronts, no logistics partners. Just ambition and customers built one referral at a time.

Those images have stayed with me. They are still what Meesho is for. The question has always been: how do you build for them at scale, reliably, and fast enough to matter?

AI is changing the answer.

Today, over 70% of our code is now AI-generated. Platform experiments up 2x YoY.

But the number I keep coming back to: 75%+ of orders on Meesho come not from users searching, but from personalised feeds powered by PRISM (Personalised Ranking and Intent Signal Module) - our AI recommendation engine that infers what a consumer is looking for before they've articulated it themselves.

That is a fundamentally different way to think about e-commerce.

Vaani brought in first-time users who had never completed a purchase. GeoIndia LLM outperforms commercial geocoding systems on Indian addresses. TrustMesh blocked 9Mn high-risk transactions in FY26.

Every order becomes a training example. Every interaction makes the next one sharper.

What excites us most is that AI is finally making internet commerce accessible for everyone. And increasingly, that's reflecting in the business outcomes too:

Q4 NMV grew 43% YoY to ₹11,371 Cr
717M orders (+43% YoY)
FY26 ATUs reached 264M (+33% YoY)
Losses narrowed ~66% as operating leverage improved

We believe the next phase of Indian e-commerce will be AI-native, vernacular-first and built for Bharat.

Humbled by how far we've come. Energised by how much remains.

[Meesho @Meesho_Official]

Current wishlist:
Cool room. Cold water. Cotton everything.

[Meesho @Meesho_Official]

On the last day of the month: “Need to be more responsible.” 😅

On salary day: “Need matching cushions.” 🛋️💸

[Meesho @Meesho_Official]

Somewhere along the way, the cart changed from fairy lights, band posters and phone covers to non stick tawa, anti skid bathroom mats and king size bedsheets

Different priorities, same app 😌

#Adulting

[Meesho @Meesho_Official]

Cricket Season =

Snacks stocked 🍿
Team jerseys ready 🏏
Group chat active 🔥
Carts full🛒

[Meesho @Meesho_Official]

Some are reconciling numbers. Some are reconciling carts.

Deadlines don’t discriminate.

[Meesho @Meesho_Official]

Career growth looks different for everyone. What has contributed the most to your career growth?

[Meesho @Meesho_Official]

A large part of India shops by asking, not searching.

Vaani is built for that reality, bringing a more natural, assisted way of shopping online for millions of users.

A meaningful step towards making commerce simpler and more accessible.

[Vidit Aatrey @viditaatrey]

Introducing Vaani – Your Meesho Dost, India’s first Gen AI-powered conversational voice shopping assistant, designed for the next 500 million users who inherently shop this way.

Most e-commerce is built for digitally savvy users who know what they want and how to find it. A large part of India doesn’t shop that way.

Shopping here has always been assisted. You walk into a store, describe what you need, ask questions and decide with guidance. That’s what we built for.

Vaani brings this offline experience online. It understands natural, real-world queries, asks follow-up questions to clarify intent, and works seamlessly across the app to help users discover, decide and purchase.

Early signals are encouraging. Over 1.5 million users have interacted with Vaani, with strong repeat usage indicating early habit formation and a 22% higher conversion rate among users who engage with the assistant.

When technology understands you, shopping becomes simpler. When it guides you, confidence grows. And with that confidence, millions more people can participate in commerce.

#Meesho #VoiceCommerce #DigitalIndia

[Meesho @Meesho_Official]

We love a full circle moment.

#GenZ #ShoppingHaul

[Meesho @Meesho_Official]

Character development is going from “Can you order this for me?” to “I’ll order it.”

#Adulting #CharacterDevelopment #Relatable #LifeUpdate

[Meesho @Meesho_Official]

Murphy’s Law of online shopping: Your order arrives the second you step into the bathroom. 😭📦