Mercato Partners

We invest in growth-stage founders that are Building Better, beyond the bay. Find us on LinkedIn.

[Mercato Partners @mercatopartners]

We think @Inc said it best—investment firms should offer founders a helping hand, not just deep pockets.

We couldn't agree more, and are honored to be named one of just 269 investors with a proven track record of collaboration and helping founders outgrow the competition.

[Mercato Partners @mercatopartners]

We're in search of warmer weather this week! Find us in and around L.A. Wed– Fri as we make our way across the valley meeting with founders and fellow funders.

If you want to catch us on our last SoCal trip before yearend, comment below to schedule time to meet up.

[Mercato Partners @mercatopartners]

Alongside prospect experience and targeting, building feedback loops is 1 of the 3 keys to successful paid media. It is critical to the paid team understanding market dynamics and campaign success, and helps define targeting strategies.

[Mercato Partners @mercatopartners]

And just like that ... the final days of November travel are here! Tomorrow the team is off to Washington D.C. to host the 'Secret Agents of Innovation' founder event with @SiliconVlyBank, and to St. George, UT to meet with the @VasionSoftware team.

[Mercato Partners @mercatopartners]

The @UtahBusiness '20s in their 20s' list has officially dropped, and we couldn't think of anyone better deserving then our very own Mei Headley.

Congratulations, Mei! We can't wait to see your impact continue to grow.

[Mercato Partners @mercatopartners]

T-minus 50 days until 2025! With time running short in 2024, we're making the most of it. You can find the team in NYC, Columbus, and Austin this week as we connect with Lendio, Beam Benefits, and our TX ecosystem friends.

Reach out to connect—we'd love to find time to grab a ☕

[Mercato Partners @mercatopartners]

Read the full post here: https://t.co/RHvL0fmCgg

[Mercato Partners @mercatopartners]

How do you evaluate funnel economics to measure success in paid acquisition?

While MQLs, qualified pipeline, and customers driven are all essential when evaluating funnel economics, growth ROI is the ultimate measure of success.

Link to full post in comment 👇

[Mercato Partners @mercatopartners]

And just like that...November is upon us!

We're continuing to hit the ground before the holidays are in full swing. With fewer than 60 days left in 2024, there is still plenty to do. This week, find us in NYC and CoMo to meet with portco's @PaytientApp and @weareMNTN.

[Mercato Partners @mercatopartners]

🚀 History in the making!

We couldn’t be happier to share that the @torusrev Nova Spin has been named one of @TIME Magazine’s Best Inventions of 2024. This is more than just an award—it’s a powerful affirmation of how disruptive tech is shaping a better future.

[Mercato Partners @mercatopartners]

It's been a non-stop month! After trips to NYC, Detroit, St. George, Louisville, Chicago, Cincinnati, Columbia, Atlanta, Los Angeles, Las Vegas, Dallas, and Birmingham 😅....we're staying firmly planted at home this week—bring on Halloween!

[Mercato Partners @mercatopartners]

As we close in on November, annual planning is top of mind! And with marketing teams evaluating their 2025 lead gen strategies, paid programs are, inevitably, a topic of discussion. So over the next month, join us as we share our top paid program insights for your 2025 GTM plan!

[Mercato Partners @mercatopartners]

TGIM 🛫 Find us in Las Vegas at the 2024 HLTH Event and in Birmingham at the Silicon Ya'll Technology Summit to kick off the week! If you're attending either conference, we'd love to connect between sessions. Comment below to find some time 🤝

[Mercato Partners @mercatopartners]

🛫 The team is already off and running at L.A. @Techweek_ by a16z! If you don't catch us this morning at our investor-focused Deals and Donuts event, comment below to find time to connect with the team—we are in town all week!

[Mercato Partners @mercatopartners]

We're kicking off @Techweek_ tomorrow with an investor-only event in partnership with @lightbank.

With over 100 firms attending, we’ve reached capacity, but if you're an investor, join the waitlist, shoot us a note, and we'll do our best to accommodate!

https://t.co/P81icrgEVs

[Mercato Partners @mercatopartners]

For details and to enter: https://t.co/YtOKa7x2De

[Mercato Partners @mercatopartners]

Attending LA Tech Week next Thursday and looking to join ✨ THE ✨ event for A.I. founders in Los Angeles?

We're giving away 5 tickets to our SOLD OUT panel.

For a chance to win a ticket to this over-subscribed event, head on over to our LinkedIn.

Post linked in comments👇

[Mercato Partners @mercatopartners]

🛫 And we're off! The team is already off to OH and GA today for Startup Cincy Week 2024 and founder visits. Tomorrow we take off and reroute for Columbia, MO to join @redbudvc in hosting the first ever Venture & Startup track at the second annual @MainStSummit !

[Main Street Summit @MainStSummit]

Main Street Summit is our ode to the economy's real heartbeat.

To execute an event like this one, it takes hundreds of hours of planning & coordination not only from our world-class events team, but also from a dedicated group of businesses who've stepped up to sponsor the festival.

We are thankful for this year's Summit sponsors:

@monetagroup
@rejigg
@switchboardxyz
Switchboard - Automation for growing teams.
@simplemodernco
@systemsixbooks
@smblawgroup
@UniBall_USA
@TribeHQ_
@LathropGPM
Reins
@EssentialPropRT
Telostaff
@OpenPhone

And our Main Street Venture & Startup Track sponsors:

@mercatopartners
@redbudvc
@Kirkland_Ellis
@muhealth
@fullscalekc
The Arcade District

If you’re headed to Main Street Summit in 4 days, we encourage you to connect with each of our sponsors & see how their products or services can help move your business forward.

See you in Columbia soon!

[Mercato Partners @mercatopartners]

https://t.co/MF5aK0GUN0

[Mercato Partners @mercatopartners]

This week we're sharing behind-the-scene moments from our Annual Meeting in The Windy City! Find the link to our first post in the comments below 👇