Why do so many celebrities and influencers launch brands? And how far does their influence get them?
That’s the question we set out to answer in our second Signal Report with @futurecommerce .
To do so, we analyzed 594,000+ first-party reviews across 13 celebrity brands — plus thousands of other data points and sources that tell a more complete story.
We found that fame can quickly open the door to funding, curious customers, and press coverage — but once that door is open, the conversation changes completely.
This report is for anyone building, buying, or stocking these brands; plus those wondering what role celebrity/influence should play in their 2027 business plan.
👇 Grab it for free at the link below! 👇
Merciv and Welch's are taking the Groceryshop stage together.
If you'll be in Las Vegas next week, we'd love to chat!
#Groceryshop2026#ConsumerInsights#AI
Your customer research should connect the dots between surveys, sales data, reviews, social chatter, and years of internal knowledge. Merciv is building toward exactly that.
Co-founder & CEO Shaia Erlbaum joins us on the Future Commerce Podcast to talk about it. 🎧 Listen now: https://t.co/zOCkOFWF5E
GLP-1 this, peptides that — but what does it all mean?
The wellness economy has blown up, and it’s a signal of a broader shift: a society eager to remove friction in all areas of life.
We teamed up with @futurecommerce to map the ripple effects of these shifts and what they mean for brands, culture, and commerce more broadly.
We came to Merciv with some very broad, sweeping questions and assumptions, and the result was a deep cross-category analysis, cultural context, and the threads connecting them all.
Get the full report for free at the link in the thread.
Help me make sense of Marketing at @merciv_ai in New York.
I’m looking for an ambitious, savvy marketer to join our team to help create, test, and improve the content that defines how and where we show up in the world.
You’ll create and publish (interesting) content across platforms, run and manage paid ads, form and nurture new partnerships, and help coordinate IRL events and experiences. Plus, you’ll have plenty of space and support to explore and pursue new initiatives.
You’ve got your finger on the pulse, know what’s good and why, and have hands-on experience growing an audience (even a modest one).
If that sounds like you or someone you know, I’d love to hear from you. Shoot me a message or drop a note below 👇
Excited to share the latest project we worked on over at @PossimpibleStud
Merciv is a an intelligence platform helping CPG brands make sense of scattered insights, and data to turn them into actionnable recommendations.
It was a blast working with the @merciv_ai team
Special thanks to Shaia @pidgethan@zanderarnold1 for their trust and great collaboration
The brands that will win the next era of CPG and retail won't be the ones with the most data.
They'll be the ones who can make sense of it as fast as it changes.
The signals are already there. But they're scattered across disconnected systems, dashboards, and documents — and by the time they're connected, the moment has passed.
That model is broken. We built Merciv to fix it.
Every Merciv output includes citations, visualizations, and recommendations — structured for the audience that needs them.
Exec presentations, research reports, data exports. From question to stakeholder-ready in the same workflow.