Mike Smith

Dear diary:

Design → @smith_diction Branding inquiries → [email protected]

[Mike Smith @mikesmith187]

🗓️ NEW WORK FOR @Calendly 🗓️

Back when we first started S&D one of the most needless hassles that drove me crazy was the email tennis of scheduling a meeting. A few years ago, we started using Calendly, and it was infinitely better. So when they asked us to work on their brand it felt like karma.

It's so rare that you get to work on an identity for something that actually changed your business. So we knew we had to do it right.

Read the full case study here
↓
https://t.co/DpXKWS9ag9

Special thanks to my whole team at @Smith_Diction who constantly inspire me every day and to @gavinpotenza, @liz__meyer, @studiojud, @j3rks_inc, and @JustinLawes for hopping in with us on this one. Literally couldnt have done it without you.

[Mike Smith @mikesmith187]

@jesustrujiillo Be the change you want to see. Hahaha.

[Mike Smith @mikesmith187]

I love that when I travel my caveman brain takes over and thinks, you absolutely cannot poop here. It’s not safe!

[Mike Smith @mikesmith187]

@soren_iverson Dude!! Great one.

[Mike Smith @mikesmith187]

@TheFinArtist @Smith_Diction Next month is a big one 👀

[Mike Smith @mikesmith187]

@thisisgrantlee Beautiful vid! Congrats guys.

[Mike Smith @mikesmith187]

@benbarry @pdotcv Nathan Yoder

[Mike Smith @mikesmith187]

@lumirth That movie truly fucked me up cuz my dad told me it was 100% true.

[Mike Smith @mikesmith187]

Parenting gripe: Some of y'all are showing your kids movies that they should not be seeing just because you feel nostalgic about it.

[Mike Smith @mikesmith187]

@lansdaza Sandlot is GREAT. Little too much cursing tho!

[Mike Smith @mikesmith187]

@benbarry Grizzly Wheeler hands down.

[Mike Smith @mikesmith187]

Oh for real?

[Mike Smith @mikesmith187]

@luusssso Woooooooooooow

[Mike Smith @mikesmith187]

@lansdaza I think ya might be in the koolaid a bit my friend.

[Mike Smith @mikesmith187]

@henrymodis @wabi Ooooooooo congrats man!!! This is amazing.

[Mike Smith @mikesmith187]

ARE. YOU. KIDDING. ME???!!

[Mike Smith @mikesmith187]

Holy moly.

[Mike Smith @mikesmith187]

FIRST PACK

[Mike Smith @mikesmith187]

@frank_chimero Completelyyyyyy agree. In-house folks get bored of the brand 2 years before the public does AT LEAST.

[Mike Smith @mikesmith187]

I think 99% of design is just about commitment to the bit. Like if your brand is kinda weird just lean in and own it.

It’s the wishy washy middle managers that eventually cause the downfall of a brand.

Conviction is everything.

[Mike Smith @mikesmith187]

@mrblackstudio Rooting for you dude. Your words have been extremely helpful for me getting through a gnarly time. Do what you gotta do!

[Mike Smith @mikesmith187]

@Radikal_Dreamer A g r e e