People used to manage their contacts in GoldMine because GoldMine was Outlook before it existed and we had tens of millions of customers.
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Just entered to win an 11-day Vietnam trip for two with @TourRadar. Mekong Delta -> Hoi An -> Hue -> Hanoi -> Ha Long Bay... yes please. #AdventureSimplified https://t.co/lzShxuJ0q0
The only reason it probably didn't reach 1,000 employees and $100 million was because of me.
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One of the common mistakes that I see when people are working on this is that we want to talk about the uniqueness of the process of how we get our results.
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If we take that and we step back and we look at the word CRM, CRM stands for customer relationship management.
Read the full article: The Real Reason Why CRM Is MORE Important NOW Than Ever Before With Jon Ferrara
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Jon Ferrara is a serial entrepreneur and a pioneer in the CRM industry, best known for co-founding GoldMine, one of the first major sales force automation tools for small businesses.
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Boiling it all down, every business should have a system of truth of contacts that they manage and engage with and that system should be used by more than just the salespeople that relationship are critical to your success.
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