I look at the home page as the “table of contents” for the whole website. In most cases the home page content will be based on the overall content of the website so some agencies build the home page last after receiving all the content for the other pages in the...
...pages/sections of the website
- Benefits of what you offer
- Testimonials or social proof (build trust)
- Well structured navigational links in the header and footer
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Make Your Form Easy to Find & See
Is the opt-in form easy for your visitor to see? Most subscribers sign up because they were intentionally looking for the sign-up form or accidentally came across it while visiting the site. In most cases, it is the latter.
While many...
...people claim to be annoyed by pop-ups and sign-up forms, the reality is a majority of subscribers sign up via pop-up forms. When it comes to web forms, the easier your forms are to see; the more likely your visitors are to stay on your website.
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So should I invest in SEO or PPC ads?
Which works better - SEO or PPC ads? It depends on what you would like to achieve, because SEO and PPC can help your business in different ways.
In a nutshell: SEO is an important tool for successful online marketing because it...
...because it has a much better long-term return. The time and money invested in SEO just a few years ago is still bringing in more Qualified Leads today than if I were currently paying for a $500/month advertising campaign with Google or Facebook.
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