Motion Sports

The technology platform for modern college athletics.

[Motion Sports @motionsportsinc]

Motion 🤝 @ButlerAthletics

📰 Butler University Partners with Motion to Power Athletic Department Operations

Grant Leiendecker, Vice President and Director of Athletics at Butler, shared why the partnership made sense:

"From our very first conversation with Motion, it was clear they were different. There's something special about partnering with a company that's right here in Indiana, and that proximity has helped us build a genuine relationship from the start. They've been attentive, responsive, and genuinely invested in making this work for us every step of the way. We're excited about what this partnership means for our department and our student-athletes."

🔗 Full Release: https://t.co/3qHipPWvbA

#ButlerWay

[Motion Sports @motionsportsinc]

Why would a D1 Athletic Director step away after 25+ years?

That question says a lot about where things are headed.

We’re sitting down with @ChristinaRoybal, former AD at NKU, to talk about what’s really changing in higher education, and what it means for college athletics.

She'll go beyond the headlines and surface level takes and get straight to the reality of what leaders are navigating right now.

If you’re leading in this environment, this will be worth your time.

🗓 Tuesday, May 19th
🕐 1:00 PM ET
🔗 Register now: https://t.co/5g6Ks1Hg6q

[Motion Sports @motionsportsinc]

📰 Motion Welcomes Former D1 Athletic Director @ChristinaRoybal as Senior Advisor

Motion Sports is excited to welcome Christina Roybal as a Senior Advisor, bringing one of the most valuable perspectives in college athletics today to its growing team.

Roybal most recently served as Vice President and Director of Athletics at Northern Kentucky University, where she led the department through a period of strong growth across competitive success, academic achievement, and fan engagement.

As a Senior Advisor, Roybal will work closely with Motion’s leadership team on product direction, innovation, customer experience, and overall strategy. Her role will be a crucial component ensuring Motion builds solutions that truly align with how athletic departments operate.

“Having served as an AD, I understand the pressures departments are under right now,” Roybal said. “Under pressure both financially and operationally. That’s what stood out to me about Motion—their vision to help bring accessible solutions to these athletic departments. I’m excited to get to work and support what they’re building.”

🔗 Read full article here: https://t.co/SDYT6N6dNp

[Motion Sports @motionsportsinc]

Motion 🤝 @NKUNorse

📰 Northern Kentucky University Partners with Motion for Compliance Software

Northern Kentucky Vice President and Director of Athletics, Christina Roybal, shared why the partnership was a strong fit:

“At Northern Kentucky University, we are intentional about supporting our student-athletes in every aspect of their experience. Motion provides us with an integrated solution that strengthens our compliance processes while also enhancing communication and organization across our department and within our teams.”

#NorseUp ⚔️🟡⚫️

🔗 Full Article: https://t.co/Tqfg1ZqD2C

[Motion Sports @motionsportsinc]

Motion 🤝 @WHACAthletics

📰 Wolverine-Hoosier Athletic Conference Partners with Motion to Deliver Modern Technology Across Member Institutions

Eric Ward, Commissioner of the Wolverine-Hoosier Athletic Conference, shared the vision behind the partnership:

“The WHAC is committed to providing our member institutions with meaningful resources that elevate the student-athlete experience, while simplifying the daily tasks of running an athletic department. Partnering with Motion allows us to introduce innovative, modern technology that supports our schools administratively while helping them better serve their student-athletes.”

🔗 Full Article: https://t.co/FQj9yOC2Uj

[Motion Sports @motionsportsinc]

Week 10 brought the Motion team out west.

From the “Mile High City” to “The Gem State” of Idaho, where chased conversations, not just meetings.

College athletics doesn’t slow down, and neither do the people holding it all together.
Long days. Tight budgets. Full calendars.
And still… they show up.

This week started in Denver, where we onboarded our newest Account Executive, Mallory Olsson — a former college and professional soccer player. There’s something powerful about bringing someone in who’s lived it and understands the grind behind the scenes.

From there, we flew to Idaho for a sales pitch.

We sat with athletic directors and administrators. We toured the facilities, and we got to witness an electric women’s basketball game — the kind of energy that reminds you why all this work matters in the first place.

We’re not just building software. We’re building relationships with the people who keep college athletics moving every single day.

That’s why Motion exists: to elevate athletic competition and by equipping the people who make it happen.

Ten weeks into this journey and we’re still listening, learning, and showing up.

Follow along as we keep changing college sports, one campus at a time.

#MotionSports #CollegeAthletics #CollegeSports #AthleticDepartment #SupportAdministrators

[Motion Sports @motionsportsinc]

📈 The Motion team is growing, and we're thrilled to welcome Mallory Olsson to our roster!

Mallory recently concluded her professional soccer career with the Orlando Pride, competing at the highest level in the NWSL. Prior to that, she played at the Division 1 level at both Miami and UCF, earning her Master's of Science in Physiology in the process.

As both a former student-athlete and professional athlete, Mallory brings a unique perspective the challenges that our customers face. She understands the financial, operational, and performance demands of athletic departments and organizations, enabling her to build meaningful relationships rooted in trust, performance, and measurable results.

Now based in Colorado, Mallory channels her competitive edge through mountain running and CrossFit.

[Motion Sports @motionsportsinc]

Week 9 of Changing College Sports took us to Washington, DC for the NCAA Convention.

College sports doesn’t change from one keynote or one rule change.

It changes in side comments. In shared questions. In people trying to figure this thing out together.

We didn’t come with a checklist. We came to listen. To learn. To stay close to the people carrying the weight of what’s next. That’s why Motion exists.

Not to be the loudest voice. But to support the people doing the work, and preparing for a future that’s still being written.

Grateful for the conversations, DC. Week 9 down.

Follow along as we keep changing college sports.

#MotionSports #CollegeAthletics #CollegeSports #AthleticDepartment #CollegeAdmin

[Motion Sports @motionsportsinc]

Week 8 of Changing College Sports
and Motion is hitting the road.

Texas bound.
Airport pickups. Early mornings.

And enough coffee to keep college athletics moving.

This stop took us to Lamar University —
presentations, onboardings, and meaningful conversations with teams doing the work every day

Lamar University is full of people who care deeply about their student-athletes. People who love the work, even when it’s heavy.

Trips like this remind us why Motion exists. Not for software or features. But for the people. Lamar — thank you for the hospitality, the conversations, and the time.

Follow along. We’ve got a lot more stories to tell here soon!

#MotionSports #CollegeAthletics #CollegeSports #AthleticDepartment #SupportAdministrators

[Motion Sports @motionsportsinc]

We had a great time in Texas this week educating student-athletes at Lamar University on NIL and getting them set up with Motion Money.

A great university with some amazing facilities and even better staff.

Thanks for the hospitality, Lamar!

#MotionSports #CollegeAthletics #CollegeSports #AthleticDepartment #SupportAdministrators

[Motion Sports @motionsportsinc]

It’s Week 7 of Changing College Sports.

Most fans never see this side of college sports, the complexity, the confusion, the and constant friction.

For five years, our co-founder Nate Ebel worked inside the system. Brand deals. Sports agencies. Athletes and NIL. Athletic departments trying to keep up. What he saw wasn’t a lack of passion.

It was people, specifically on the administrative side of athletics, buried under systems that were never built for them.

As a former brand manager and agency owner, Nate had a front-row seat
to how confusing, fragmented, and exhausting college sports operations can be.

And eventually, that view changed everything.

That’s why Nate is a Co-Founder of Motion. Because fixing college sports doesn’t start with louder voices, it starts with better systems that actually support the people doing the work.

This is Nate’s story. And this is why we’re changing college sports.

Follow along as we keep building something better — together.

#MotionSports #CollegeAthletics #CollegeSports #AthleticDepartment #SupportAdministrators

[Motion Sports @motionsportsinc]

📍 Beaumont, TX

@LamarAthletics

[Motion Sports @motionsportsinc]

A new year doesn’t magically fix old systems.

In college athletics, January often means more pressure,
higher expectations, and the same understaffed reality behind the scenes.
We’ve seen the burnout. We’ve felt the weight of doing too much with too little.

After years inside athletic departments, one truth became clear to us:
college sports doesn’t need people to work harder.
It needs better systems, real support, and pricing that actually makes sense.

So this year, our resolution is different.
Build Motion the right way.
Listen before building.
Put administrators first — not profits.
And make the behind-the-scenes work lighter so no one has to carry it alone.

This is Week 6 or 7 of Changing College Sports.
Follow along as we keep building for the people who make it all happen.

#MotionSports #CollegeAthletics #CollegeSports #AthleticDepartment #SupportAdministrators

[Inside INdiana Business @IIB]

.@motionsportsinc is celebrating partnerships with nearly two dozen schools nationwide.

Through its platform, CEO Jay Townsend says the company hopes to help athletic departments integrate new technology and navigate change.

@sportstechhq

https://t.co/NjgkNQIpEu

[Motion Sports @motionsportsinc]

It’s Week 5 and we are delivery Christmas care packages to the hard working athletic administrators of Marian University! 🎁

Last week, we gathered the supplies. This week, we turned intention into action.

Care packages assembled by hand. Thoughtfully packed. Built with one purpose: to show appreciation for the people who keep college athletics running, long before the lights turn on and long after they shut off.

Because changing college sports doesn’t start with systems.

It starts with people.

With showing up.

With saying thank you—face to face.

Week 5 is another step forward. More campuses ahead. More conversations to be had. More support to give.

Follow along as the mission continues.

#christmasgifts #motionsports #CollegeAthletics

[Motion Sports @motionsportsinc]

Week 4. Same heartbeat. A bigger reason. Same mission: changing college sports by showing up for the people who keep it moving. 📦

This week, the team took the mission on the road, not to demo software or pitch features, but to deliver something simple and sincere: appreciation.

Care packages, hand-delivered to sports administrators who do the unseen work every single day.

The early mornings. The late nights. The packed calendars. The budgets, the pressure, the constant problem-solving that keeps student-athletes, coaches, and programs running.

No asks. No expectations. Just a thank you.

Changing college sports starts with listening. With recognizing the people behind the programs. With reminding them they’re not doing this alone.

Week 4 marks another step forward—and we’re only getting started. More visits ahead. More conversations to be had. More support to give.

Follow along next week as we assemble and deliver these care packages.

#MotionSports #CollegeAthletics #SupportAdministrators

[Motion Sports @motionsportsinc]

We’re grateful to be featured on @IIB with @GerryDick and included in their recent story on Indiana companies building the future of sports.

We couldn’t imagine building Motion anywhere other than right here in the heart of sports!

[Sports Tech HQ @sportstechhq]

The Sports Tech HQ Collective continues to shine! ✨

Congratulations to Ares Elite Sports Vision, @crackedsportss, @ekkobar, @motionsportsinc, @RefReps, and @ScoutSync on being named 2026 Mira Awards Finalists.

These companies represent the bold innovation, creative storytelling, and athlete-centered solutions that make Indiana a national leader in sports tech. We’re incredibly proud to support and celebrate their success.