Motive

Multi award winning digital PR agency and all-round PR heroes.

[Motive @motivepr]

We’re excited to welcome @ljbamford back to the Motive team this week as Account Director. Laura previously worked with us from 2017 to 2021. Now she’s back with the best! Welcome home Laura.

[Motive @motivepr]

It's been fantastic working with Harriet and Will from The Inhaler Tailor, where we secured them a spot on BBC Breakfast this morning.

We told the story of how Will was inspired to launch the brand after the young daughter of a family friend suffered a near fatal asthma attack.

[Motive @motivepr]

Sending samples out to journalists is a great way to get your product in front of potential customers.

The right media review can make a huge difference to how you market the product and will start to create a BUZZ around your brand🤩

To read more👇

https://t.co/37VCuKizWo

[Motive @motivepr]

It was great having the team meet up for some delicious food and drinks at Zhug in #Nottingham 😋

Great chat, laughs and a brainstorm of creative ideas - what more can you ask for?

[Motive @motivepr]

The team had the sweetest day out at the National Convenience Show🌟

It was lovely to catch up with our clients Hancocks Wholesale and World of Sweets who had fantastic stands!

We also got to meet Yas from The Cluster Club - winner of Aldi's Next Big Thing on Channel 4 👏

[Motive @motivepr]

Case studies 🤝 PR campaign = fantastic results ✅

Here's how the use of case studies in PR campaigns can secure great pieces of coverage in high-domain publications👇

https://t.co/rKZTQC1Mlu

[Motive @motivepr]

Repurposing content can enable organisations to get the most out of their existing content while increasing brand awareness.

Unfortunately, brands need to understand that simply copying and pasting content isn’t content repurposing.

Read more below👇
https://t.co/9FxMpzwm2p

[Motive @motivepr]

Should content be scheduled all year round? YES ✅

Consistency is key when it comes to maintaining a strong brand presence throughout the year.

For more on the importance of scheduling content all year round, check out our blog post below👇

https://t.co/cICbxBwsMk

[Motive @motivepr]

Our Account Executive Vicky Sales has written a brilliant personal piece on how her journalism degree led to a PR career here at Motive.

For any students looking to delve into the exciting world of PR, this blog post is for you 👇

https://t.co/PUplKK7VFN

[Motive @motivepr]

Happy New Year everyone!

We are kicking off 2024 with three promotions in the team with Kirke, Jack and Issy all stepping up to Senior Account Executives.

Well done you three!🎉

[Motive @motivepr]

Paid links may seem like a glimmer of hope when organic link-building is not working, but the risks are enormous for a website owner.

Here's why Google penalises those paying for them and what instead makes for successful link-building👇

https://t.co/TQYYbTroFV

[Motive @motivepr]

What is reactive content and its benefits?

Reactive content is a great way to gain exposure and coverage by reacting to breaking news, social media trends and journalist requests.

Read our insight post below to discover more👇

https://t.co/AbwZFDxU9f

[Motive @motivepr]

Account Executive Kirke, shares her expertise on mixed search intent and its benefits in search rankings and SEO 👇

https://t.co/RSx9lsjFpp

[Motive @motivepr]

❌ 5 SEO STRATEGIES TO AVOID IN 2024 ❌

In this blog post, we explore five strategies to avoid using in the new year and discuss the techniques you should prioritise instead to achieve better results 📈

https://t.co/5f6ae42kuc

[Motive @motivepr]

Motive Monday: Account Exec Kirke is working with our clients to provide tips to people on how they can stay healthy over winter.

"I’m looking forward to working on these stories as they help advise people on how to stay healthy during winter and get some much-needed vitamin D."

[Motive @motivepr]

Our Link of the Week goes to a fantastic piece of coverage for a new client in OK! Magazine.

Well done to Account Manager @emmasetchellPR for securing this link! 🌟

https://t.co/toano5AJ8q

[Motive @motivepr]

Building the right links into a website can transform its performance in organic search and massively boost traffic.

Here are four simple link-building tactics:

1. Expert comments 🗣
2. Product feedback ✅
3. Guest posting ✍
4. Podcast interviews 🎤

https://t.co/CFr5k8XdPL

[Motive @motivepr]

This week's Motive Monday comes from Account Exec Issy Wood🎃:

"I’m looking forward to continue pitching out our Halloween stories.

"In particular, for one of our motoring clients, we are warning drivers to ensure their costumes don’t cause them any fines."

[Motive @motivepr]

Warning: Do not dismiss the power of a photo 📸

When it comes to selecting images for your PR outreach they are crucial to get right.

Read more below 👇

https://t.co/s1w6Sh3yxW

[Motive @motivepr]

Today's Motive Monday comes from Account Executive, Issy🌟

"I've been working on several new press releases this past week.

"I’m looking forward to seeing where these stories will place and how many great links come through for our new and existing clients."